検索キーワード： 著者 "Sean Armstrong" すべてのカテゴリー

Running a professional sports franchise is the dream of many, but the nightmare of some. For one American playboy named Cain Shaw, fantasy is clashing with reality. While everyone occasionally feels like their world is being torn apart at the seams, the stakes for Cain, the reluctant owner of Westminster Football Club, are a bit higher. And his problems are anything but average. After a scandalous photo surfaces on Page Six, revealing Cain's sordid relationship with the former manager's daughter, all hell breaks loose. Add to that Westminster tumbling down to the second division in England.

More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.