検索キーワード： 著者 "James Gilmore" すべてのカテゴリー

Big ideas. (Mostly) Clear discussions. Join James Gilmore as he and his guests break down the social, ethical, and political dimensions of the media and technology in our everyday lives.

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

Through his radio and film works, such as The War of the Worlds and Citizen Kane, Orson Welles became a household name in the United States. Yet Welles’s multifaceted career went beyond these classic titles and included lesser-known but nonetheless important contributions to television, theater, newspaper columns, and political activism. Orson Welles in Focus: Texts and Contexts examines neglected areas of Welles’s work, shedding light on aspects of his art that have been eclipsed by a narrow focus on his films.

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.