検索キーワード： 著者 "Erik Shellenberger" すべてのカテゴリー

Most restaurant owners are wasting thousands of dollars on marketing—and they don’t even realize it. They’re told to spend more on social media, ads, influencers, and monthly-fee platforms. Yet their dining room is still half empty. Why? Because most restaurant marketing advice is completely wrong. In Restaurant & Bar Marketing III, Erik Shellenberger breaks down what actually works in today’s restaurant industry—and exposes what doesn’t.

Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.

Restaurant & Bar Marketing cuts through the fluff, offering a refreshingly direct and proven approach to attract more customers and boost your profits. Author Erik Shellenberger, with decades of corporate marketing experience in the restaurant and bar industry, reveals the secrets to getting new diners through your doors as well as the tough-to-target tourist.

In "RESTAURANT & BAR MARKETING IV: IF I COULD GIVE IT ZERO STARS, I WOULD," award-winning author Erik Shellenberger delivers his boldest and most cutting-edge insights yet. The fourth book in this Amazon best-selling series challenges conventional wisdom, showing you exactly what works and what's dead in modern restaurant marketing.

THE EXPERTS ARE LYING TO YOU! Tired of wasting time and money on marketing strategies that don’t deliver? Sick of being fed empty promises by so-called ”gurus” who couldn’t sell a drink in a desert? Want to use AI and the internet to increase sales without coming off sounding like a robot? Erik Shellenberger has written 4 books in the Restaurant & Bar Marketing series including his latest book - ”Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would” Through this no-nonsense approach, Shellenberger cuts through the BS with refreshing honesty and raw insight. Drawing...