検索キーワード： 著者 "Cass Sunstein" すべてのカテゴリー

Nudge - so heißt die Formel, mit der man andere dazu bewegt, die richtigen Entscheidungen zu treffen. Denn Menschen verhalten sich von Natur aus nicht rational. Nur mit einer Portion List können sie dazu gebracht werden, vernünftig zu handeln. Aber wie schafft man das, ohne sie zu bevormunden? Wie erreicht man zum Beispiel, dass sie sich um ihre Altervorsorge kümmern, umweltbewusst leben oder sich gesund ernähren? Darauf gibt Nudge die Antwort. Das Konzept hat bereits viele Entscheidungsträger überzeugt, darunter US-Präsident Barack Obama.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

Averting Catastrophe explores how governments ought to make decisions in times of imminent disaster. Cass R. Sunstein argues that using the "maximin rule", which calls for choosing the approach that eliminates the worst of the worst-case scenarios, may be necessary when public officials lack important information and when the worst-case scenario is too disastrous to contemplate. He underscores this argument by emphasizing the reality of "Knightian uncertainty", found in circumstances in which it is not possible to assign probabilities to various outcomes.

Devenez l'architecte de choix avec le best-seller #1 du New York Times ! Chaque jour nous faisons des choix - sur ce qu'il faut acheter ou manger, sur des investissements financiers ou sur la santé et l'éducation de nos enfants. Malheureusement, il nous arrive de prendre de mauvaises décisions. Vous avez une merveilleuse opportunité de découvrir comment nous faisons ces choix et comment nous pouvons en faire de meilleurs à l'aide du livre audio "Nudge : la méthode douce pour inspirer la bonne décision" de Richard Thaler et Cass Sunstein.

Since America's founding, the US Supreme Court had issued a vast number of decisions on a staggeringly wide variety of subjects. And hundreds of judges have occupied the bench. Yet as Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge, points out, almost every one of the Justices fits into a very small number of types regardless of ideology: the hero, the soldier, the minimalist, and the mute.

All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state. 

In the 2008 US election, many Americans believed Barack Obama was a Muslim. The conspiracy theory book 9/11: The Big Lie has become a best seller. Hearsay has fuelled economic boom and bust - so much so that in many places it's now a crime to circulate false rumours about banks. Why do ordinary people accept rumours, even untrue, bizarre or damaging ones? Does it matter? And, if so, what should we do about it? As Cass Sunstein shows in his brilliant analysis of the phenomenon, there are many different ways in which rumours are dispersed.

Why policies should be based on careful consideration of their costs and benefits rather than on intuition, popular opinion, interest groups and anecdotes. Opinions on government policies vary widely. Some people feel passionately about the child obesity epidemic and support government regulation of sugary drinks. Others argue that people should be able to eat and drink whatever they like. Some people are alarmed about climate change and favour aggressive government intervention. Others don't feel the need for any sort of climate regulation.

The different ways that social change happens, from unleashing to nudging to social cascades. How does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology and other fields, Cass Sunstein casts a bright new light on how change happens. 

Lying has been with us from time immemorial. Yet today is different - and in many respects worse. All over the world, people are circulating damaging lies, and these falsehoods are amplified as never before through powerful social media platforms that reach billions. Liars are saying that COVID-19 is a hoax. They are claiming that vaccines cause autism. In the face of those problems, the renowned legal scholar Cass Sunstein probes the fundamental question of how we can deter lies while also protecting freedom of speech. 

This sharp and engaging collection of essays by leading governmental scholar Cass R. Sunstein examines shifting understandings of what's normal and how those shifts account for the feminist movement, the civil rights movement, the rise of Adolf Hitler, the rise of gun rights, the response to COVID-19, and changing understandings of liberty. Prevailing norms include the principle of equal dignity, the idea of not treating the press as an enemy of the people, and the social unacceptability of open expressions of racial discrimination. 

A deeply original celebration of George Lucas' masterpiece as it relates to history, presidential politics, law, economics, fatherhood, and culture by a Harvard legal scholar and former White House advisor.

En Un pequeño empujón, considerado ya un clásico y uno de los mejores libros sobre economía y política de las últimas décadas, Cass R. Sunstein y Richard H. Thaler, premio Nobel de Economía, observan cómo nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. Gobiernos y empresas, pero también padres, profesores y médicos, se convierten así en una especie de «arquitectos de la elección».

Imagine que dois médicos na mesma cidade façam diagnósticos distintos a pacientes com o mesmo problema ou que dois juízes no mesmo tribunal deem sentenças diferentes a pessoas que cometeram o mesmo crime. Agora, suponha que este mesmo médico e este mesmo juiz tomem decisões diversas dependendo se é manhã ou tarde, segunda-feira ou quarta-feira, antes ou depois do almoço. Estes são exemplos de ruído: variabilidade em julgamentos que deveriam ser idênticos.

We've all had to fight our way through administrative sludge-filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also also impair health, reduce growth, entrench poverty, and exacerbate inequality. 

Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.