検索キーワード： 著者 "Brandingmag®" すべてのカテゴリー

Legible and Lovable is Brandingmag's exploration of agentic branding: the discipline of making brands intelligible, governable, and desirable in a world where AI agents, not just people, decide what gets discovered, recommended, and bought. Hosts Flavia Barbat and Thomas Marzano build on the manifesto that started it all, Brand Constitutions: The Legible-Lovable Standard for Building Equity in an Agentic Economy. Thomas identified the field's dynamics and wrote the initial thesis; Flavia named the field and edited the content. Together, they authored the manifesto and published it on ...

Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re...

The Analytical Brand takes a deep dive into the intelligent side of branding and marketing, bringing together some of the industry’s brightest thinkers to discuss topics ranging from behavioral neuroscience to cutting-edge market research. Driven by curiosity and curated for depth, these conversations will change how you think about branding, and by extension—how you think about the world. Follow host Martin Schiere on LinkedIn or visit Brandingmag.com for more insights, articles, and courses about all things branding.

I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics. And guess what? It led to one of the most durable brand reputations I've ever seen. What many people are ...