『Think Editorial with Flavia Barbat』のカバーアート

Think Editorial with Flavia Barbat

Think Editorial with Flavia Barbat

著者： Brandingmag®
無料で聴く

【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
I stand where editorial and brands meet. Where writing and society meet. Where thinking and people meet. Since I was 23, I've been known as the editor-in-chief of Brandingmag, an independent and global journal narrating the discussion around branding with insightful sources of thought leadership from the industry. It's a platform that I dedicated to long-form, educational content at a time when the world became obsessed with short attention spans, content templates, and engagement metrics. And guess what? It led to one of the most durable brand reputations I've ever seen. What many people are only now discovering is that I've been applying the same mindset and principles to some of the largest brands on the planet, consulting them on their own editorial strategies. I know and believe in the power of communications, in building legacy through language—and I'm not the only one. I launched Think Editorial out of a desire to share the brilliant conversations I have with people I'm privileged to meet. We're all communicating on a regular basis, and to probe that fact continues to bring me immense joy. Whether you focus on public relations, content strategy, marketing, or any other bridge between brand and audience, these dialogues will alter your thinking and your state for the better. In fact, any person (regardless of role or goal) can benefit from some solid editorial thinking, especially nowadays. So, take a listen, leave a review, and follow along directly: → @flaviabarbat on LinkedIn → @thinkeditorial on Instagram & TikTok ————————— {· Organic, 100% human-generated contentCopyright 2026 Brandingmag® マーケティング マーケティング・セールス 社会科学 経済学
エピソード
  • “Less playbook, less framework, less algorithm.” – Kate Watts

    “Less playbook, less framework, less algorithm.” – Kate Watts
    2026/09/25

    Kate Watts, CEO of independent brand consultancy Fifty Thousand Feet and Brandingmag contributor, joins host Flavia Barbat to unpack why thought leadership has been “neutered,” flattened into polished code by comms teams, frameworks, and algorithms until brands and executives sound like everyone else.

    Drawing on thirty years across agencies and her time running the consultancy inside The Atlantic, she argues that commercial transparency is a creative advantage, not something to apologize for, and that leaders should reclaim their own voice and "full chest it" rather than hide behind a sanitized persona. This episode also explores why AI is exposing brands that deliver slop, the trouble with treating AI assistance like a scarlet letter, and why the next wave of genuine thought leadership will come not just from the C-suite but from the people doing the work every day.

    Here’s a breakdown of their conversation:

    00:00:00 Introduction

    00:01:58 The networking-or-selling conference

    00:07:56 The purpose-driven pendulum

    00:12:43 Vanilla vs. disingenuous

    00:16:25 Brands coming back to the customer

    00:17:38 Losing agency to the comms team

    00:19:40 Time for original thought

    00:21:46 Flexible, not framework-driven

    00:24:02 Can brand-led thought leadership work?

    00:27:36 Editorial value in commercial content

    00:30:05 Authenticity as the real differentiator

    00:32:08 Owned and earned, sourced by AI

    00:43:47 AI labeling and its nuances

    00:48:33 Brandingmag's labeling choice vs. Substack

    00:51:32 Building a personal thought-leadership brand

    続きを読む 一部表示
    1 時間 8 分
  • “We all make decisions based on stories installed in our minds.” – Jatin Modi

    “We all make decisions based on stories installed in our minds.” – Jatin Modi
    2026/04/06

    Brand strategist Jatin Modi, founder and CEO of Renaissance, joins Flavia to unpack what it truly means to build a brand that occupies the mind. Drawing on over a decade working with B2B companies across the globe, Jatin explores how positioning, narrative, and storytelling each serve a distinct function. From the psychology of belief to civilizational values and the rise of AI, this episode makes the case for brands and people rooted in truth and genuine conviction.

    (00:00) The role of brands as belief systems

    (03:36) How brand stories activate at the moment of choice

    (05:34) Demand capture vs. demand generation in B2B

    (08:21) Education as a powerful brand tactic

    (10:20) Positioning, narrative, and storytelling: what's the difference?

    (12:01) The problem with whitespace positioning

    (14:05) Marrying internal strength with customer perception

    (15:55) Top-down vs. ground-up brand discovery

    (19:46) When to bring in a branding partner (and when not to)

    (27:35) Why storytelling is always emotional—even in B2B

    (30:46) Tesla, Salesforce, and the power of narrative in the market

    (32:35) Can brands be truly authentic?

    (36:59) How civilizational values shape global brand communication

    (42:52) The observational sensitivity that makes great communicators

    (46:11) Writing for yourself first: Jatin's return to LinkedIn

    (49:40) Authentic voice vs. the LinkedIn guru playbook

    (52:42) AI, societal displacement, and the French Revolution parallel

    (55:34) When AI dupes both sides of the hiring table

    (57:36) Closing thoughts: truth, connection, and staying human
    続きを読む 一部表示
    59 分
  • “Content design isn’t linear, it’s messy. And it requires collaboration.” – Amanda Serfozo

    “Content design isn’t linear, it’s messy. And it requires collaboration.” – Amanda Serfozo
    2026/03/26

    Content design expert Amanda Serfozo unpacks how the discipline has evolved from “web design” into a strategic, research-led pillar of user experience. Drawing on her journey, from agency work to leadership at Capital One, she reflects on how content design blends editorial precision with user-centered thinking. This episode also dives into why every word matters, the tension between content and visual design, and the ongoing work of advocating for clear, effective language.

    (00:00) UX writing vs marketing explained simply

    (05:46) Rethinking content and design roles

    (11:09) Why UX content needs stronger advocacy

    (17:06) How content design careers began

    (21:54) Why UX writing is harder than it looks

    (26:50) AI risks without human oversight

    (33:27) What defines a strong brand identity

    (42:05) Questioning data and insights

    (44:13) Balancing data with empathy

    (52:15) Light governance for direct brands

    (55:38) Designing flow, moments and ecosystems

    (01:00:05) Collaboration starts with clear briefs

    (01:05:30) Hiring for real problem solving

    (01:10:36) Closing thoughts and community support
    続きを読む 一部表示
    1 時間 11 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません