検索キーワード： 著者 "Mark" すべてのカテゴリー

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. 

Book five of a progression fantasy epic set around a pseudo-medieval society clinging to existence on frozen post-apocalyptic Earth. Impossible odds, weak-to-strong progression, dungeon-delving, epic battles, scavenged tech, prophecy, magic, and mystery—12 Miles Below has something for everyone.

Steve, Alex, and Larry return in the continuation of their battle against the South Meadow Zombies. The only problem is that they now know the army is not being led by zombies, but an evil wither skeleton. As they set about the task of repairing the village from the destruction that resulted in the final battle, they begin to realize that they have a lot of work left ahead of them. Strange things have been happening in the Overworld, and they will soon discover that even stranger things are occurring in the Nether.

Steve, Alex, and Larry return again on the adventure that they have been waiting for. The war against the South Meadow Zombies has begun, and the opposing army is much stronger than they had ever realized. It will take all of their training and skill to help the village survive. Can they seek a truce with the general of the zombie clan? Will the villagers join in the fight for their own survival?

From setting appropriate goals for each type of fitness to learning how to feed both body and soul, this groundbreaking guide goes beyond the typical health mantras - eat right, exercise regularly, reduce stress - and explores the emotional and physical obstacles to corporeal and spiritual fitness.

The international publishing phenomenon that teaches you how to be more productive and recharge your brain in a world that seems designed to distract you at every turn. The ongoing battle for our attention is one of the biggest challenges we face. Overflowing inboxes, colleagues at your desk...

Inflation is back, and its impact can be felt everywhere, from the grocery store to the mortgage market to the results of elections around the world. Yet the conventional wisdom about inflation is stuck in the past. Since the 1970s, there has only really been one playbook for fighting inflation: raise interest rates, thereby creating unemployment and a recession, which will lower prices. But this simple story hides a multitude of beliefs about why prices go up and how policymakers can wrestle them back down, beliefs that are often wrong, damaging, and have little empirical basis.

A groundbreaking investigation into diversity and equality in the workplace, arguing that both men and women need to be active participants in the conversation if any meaningful progress is to take place. There's never been more discussion around diversity and inclusion in the workplace. From...

Lizbeth Dreyfus is a modern woman with a classic problem—perfection is exhausting. As sorority president, an honors student, and a relentless overachiever, she expects nothing but the best—from herself and everyone around her. She certainly doesn’t have time for a man who challenges her at every turn, especially not Wil, who seems determined to find fault in everything she does. So when he confesses his feelings (flaws and all) Lizbeth is forced to confront a truth she’s been avoiding: maybe she’s the one who needs to change.

Expert language teacher Mark Frobose talks you through the program in English while a trained native Italian speaker teaches you to speak Italian the way it is really spoken. This highly acclaimed method is so easy and so fast that you'll be speaking Italian within minutes of receiving your program and enjoying the process!

The Imperial Japanese Navy (IJN) was the third most powerful navy in the world at the start of World War II and came to dominate the Pacific in the early months of the war. This was a remarkable turnaround for a navy that only began to modernize in 1868. The Imperial Japanese Navy in the Pacific War details the Japanese ships which fought in the Pacific and examines the principles on which they were designed, how they were armed, when and where they were deployed, and how effective they were in battle.

Japan's Holocaust combines research conducted in over eighteen research facilities in five nations to explore Imperial Japan's atrocities from 1927 to 1945 during its military expansions and reckless campaigns throughout Asia and the Pacific. This book brings together the most recent scholarship and new primary research to ascertain that Japan claimed a minimum of thirty million lives, slaughtering more than Hitler's Nazi Germany. Japan's Holocaust shows that Emperor Hirohito not only knew about the atrocities his legions committed, but actually ordered them.

In The Dao of Capital, hedge fund manager and tail-hedging pioneer Mark Spitznagel - with one of the top returns on capital of the financial crisis, as well as over a career - takes us on a gripping, circuitous journey from the Chicago trading pits, over the coniferous boreal forests and canonical strategists from Warring States China to Napoleonic Europe to burgeoning industrial America, to the great economic thinkers of late 19th century Austria.  

Based on a true story The Nazi regime's bloody wake in Europe persists as they brutally send "undesirables" to their deaths in concentration camps. As a young Jew, Hannah leaves behind her mother and sister as she flees certain death, arriving in Le Chambon in search of refuge. Driven by their...

I wasn't born a serial killer. The horror of my past made me what I am today. But I couldn't stop even if I wanted to. Because only one thing gives me respite from my panic attacks. Murder. I used to have a broody protector that kept my demons at bay. His darkness rivaled my own, and he was my everything. Tragedy tore us apart when we were eighteen. And since then, he's stayed away. Not too far, though.

Step into the cobbled streets of 16th-century London in The Prince and the Pauper, Mark Twain’s classic tale of mistaken identity, compassion, and the contrast between privilege and poverty. When two boys—Tom Canty, born in the slums of Offal Court, and Edward Tudor, heir to the English throne—meet and discover their uncanny resemblance, they impulsively swap clothes... and lives.

When a terrible storm separates Milo the brave little troll from his family, he finds himself all alone on a strange, new shore. He's kind, clever, and always tries to stay positive, even when he faces tough challenges just to survive.

Join your favourite Indie Horror authors for some tales about their adventures navigating the industry. The highs, the lows, and everything in between. Some of them give some tips and advice and others share their funny and embarrassing stories. This is not a "How To" book, but there are many great lessons inside if you are looking to write or boost where you are at the moment.

Mark Twain (real name Samuel Langhorne Clemens), was one of the foremost writers and humourists to come out of the United States. Hailed by William Faulkner as 'the father of American literature', he is renowned worldwide for his classic novels The Adventures of Tom Sawyer and The Adventures of Huckleberry Finn. This wide-ranging collection comprises dramatisations and readings of a host of his much-loved stories, from well-known works to less familiar gems.

“For Erin Brockovich fans, a David vs. Goliath tale with a twist” (The New York Times Book Review)—the incredible true story of the lawyer who spent two decades building a case against DuPont for its use of the hazardous chemical PFOA, uncovering the worst case of environmental...