検索キーワード： 著者 "Peter" すべてのカテゴリー

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

This full cast recording features the talents of Johnny Heller, Karen White, Kathleen Early, and Keith Szarabajka! A devious tale of psychological suspense so irresistible that it prompts Entertainment Weekly to ask, “Is The Kind Worth Killing the next Gone Girl?” From one of the hottest new...

We live, say Edgar and Peter Schein, in a culture of “tell". All too often we tell others what we think they need to know or should do. But whether we are leading or following, what matters most is we get to the truth. We have to develop a commitment to sharing vital facts and identifying faulty assumptions - it can mean the difference between success and failure. This is why we need Humble Inquiry more than ever.  

Tomorrow night, just before you go to bed, creep into the kitchen very, very quietly. Go up to the fridge, and don't make a sound. Once you meet Chilly Billy and hear of his adventures inside the refrigerator, you'll never open the fridge door in quite the same way again. Chilly Billy is a fun and lovable character you won't soon forget.

Written in simple and accessible language, this nontechnical introduction to cosmology, or the creation and development of the universe, explains the discipline, covers its history, details the latest developments, and explains what is known, what is believed, and what is purely speculative. In addition, the author discusses the development of the Big Bang theory, and more speculative modern issues like quantum cosmology, superstrings, and dark matter. 

Brought to you by Penguin. This Penguin Classic is performed by George Blagden, star of Versailles and Vikings. This definitive recording is translated by E.V. Rieu, revised by D.C.H. Rieu, and contains an introduction by Peter Jones. The epic tale of Odysseus and his ten-year journey home after...

The path to your professional success starts with a critical look in the mirror. HBR's 10 Must Reads on Managing Yourself will inspire you to: stay engaged throughout your fifty-plus-year work life; tap into your deepest values; solicit candid feedback; replenish physical and mental energy...

Her teacher smiled. "Just make a mark and see where it takes you." Art class is over, but Vashti is sitting glued to her chair in front of a blank piece of paper. The words of her teacher are a gentle invitation to express herself. But Vashti can’t draw-she’s no artist. To prove her point, Vashti jabs at a blank sheet of paper to make an unremarkable and angry mark. "There!" she says. That one little dot marks the beginning of Vashti’s journey of surprise and self-discovery. That special moment is the core of Peter H. Reynolds’s delicate fable about the creative spirit in all of us.

Penguin presents the audiobook edition of Find Your Why by Simon Sinek, David Mead and Peter Docker, read by Stephen Shedletzky and with an introduction by the author. Start With Why has led millions of readers to rethink everything they do, in their personal lives, their careers and their...

The pages turn, the narrator begins, and the world of "once upon a time" opens once more.

With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance.

When Edmund Hillary first conquered Mt. Everest, Sherpa Tenzing Norgay was at his side. Indeed, for as long as Westerners have been climbing the Himalaya, Sherpas have been the unsung heroes in the background. In August 2008, when eleven climbers lost their lives on K2, the world’s most dangerous peak, two Sherpas survived. They had emerged from poverty and political turmoil to become two of the most skillful mountaineers on earth. Based on unprecedented access and interviews, Buried in the Sky reveals their astonishing story for the first time.

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of...

Overwhelmed by conflicting narratives and sensationalism in the news? Wondering where you can get an objective analysis and direct-from-the-source reporting?

Look no further than In the Room with Peter Bergen. In a weekly nonpartisan news podcast, longtime national security journalist and bestselling author Peter Bergen goes beyond the headlines, to explore the world’s most important and captivating stories.

Put the kettle on and discover an utterly charming new cozy murder mystery set in a sleepy English seaside town. Fiona, Sue, and Daisy, three retired ladies who volunteer at the local charity shop, Dogs Need Nice Homes, can't believe their favorite customer is dead. Eighty-six-year-old Sarah...

Over the span of 48 lectures, four experienced lawyers and teachers recreate key parts of the first-year law student experience, introducing you to main areas of law most every beginning student studies. Enriched with famous cases from the annals of American law and powerful arguments by some of history's most successful lawyers, these lectures offer access to an often intimidating, surprisingly accessible, and civically important field.

Bloomsbury presents The War We Never Fought: The British Establishment's Surrender to Drugs, written and read by Peter Hitchens Again and again British politicians, commentators and celebrities intone that 'The War on Drugs has failed'. They then say that this is an argument for abandoning all...

This is the first book to offer the great master's incisive wisdom in short selections taken from the whole range of his voluminous works. The pithy and powerful readings, arranged according to theme, provide a perfect introduction to Dogen - and inspire spiritual practice in people of all traditions.

A young boy is found horribly murdered in a mock crucifixion. Is the murderer the elderly woman who witnessed the crime? A neurologist who can no longer bear the pain life inflicts on its victims? A psychiatrist with a macabre sense of humor and a guilty secret? A mysterious mental patient, locked in silent isolation? Lieutenant Kinderman follows a bewildering trail that links all these people, confronting a new enigma at every turn even as more murders surface. Why does each victim suffer the same dreadful mutilations? Why are two of the victims priests?

Peter Frase argues that increasing automation and a growing scarcity of resources, thanks to climate change, will bring it all tumbling down. In Four Futures, Frase imagines how this postcapitalist world might look, deploying the tools of both social science and speculative fiction to explore what communism, rentism, socialism, and exterminism might actually entail.