検索キーワード： 著者 "Steve" すべてのカテゴリー

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

At 20, Tiger Woods made his debut in a Nike commercial. “Hello, World,” he said. “Are you ready for me?” The world was ready. His handlers kept a tight rein on the private superstar, carefully controlling his media coverage. Although everyone recognizes Tiger Woods, his true character has remained a mystery.

Currently used by more than 1.1 million organizations worldwide, the international standard ISO 9001:2015 is the world’s most established quality framework. ISO 9001:2015 - A Pocket Guide is a handy reference audiobook that provides an overview of the ISO 9001 quality management standard.

Other than the bullet lodged less than a centimeter from his heart, former Detroit police officer Alex McKnight thought he had put the nightmare of his partner’s death and his own near-fatal injury behind him. After all, Maximilian Rose, convicted of the crimes has been locked in the state pen for years. But in the small town of Paradise, Michigan, where McKnight has traded his badge for a cozy cabin in the woods, a murderer with Rose’s unmistakable trademarks appears to be back to his killing ways.

In this new edition, Steve Bruce discusses the continuing arguments for social egalitarianism, considering issues such as gay marriage, women in combat roles, and the 2010 Equality Act to debunk contemporary arguments against parity. As gender divisions are increasingly questioned, he looks ahead to the likely consequences of this for society.

Insects are the most successful group of animals ever to have lived. They comprise a million species and perhaps 10 quintillion individuals: one in every four animals on the planet is a beetle; one in every ten is a butterfly or moth. Much of life on earth depends on the activities of these busy, teeming arthropods, from pollination to the breaking down of waste matter. In Alien Worlds, Steve Nicholls draws on a lifetime of writing about, photographing and filming the natural world to create an ambitious account of insect evolution and biology

The truth has no place in a courtroom. The truth doesn't matter in a trial. The only thing that matters is what the prosecution can prove. Eddie Flynn used to be a con artist. Then he became a lawyer. Turned out the two weren't that different. It's been over a year since Eddie vowed never to set...

COVID-19 was used to launch the worst tyranny in American history, which we’re still facing even now. It was also the worst oppression in global history since the Third Reich. Just as that evil required a reckoning at Nuremberg, this one does as well. In this Nuremberg 2.0, we call witnesses that our elected representatives and law enforcement agents need to hear from in order to know the full extent of the evil and who is responsible for it—so that this never happens again.

Training for the Uphill Athlete translates theory into methodology to allow you to write your own training plans and coach yourself to endurance goals. Steve House, one of the best mountaineers, and his coach Scott Johnston, an Olympic-level cross country ski coach, along with Kilian Jornet, hands down best endurance athlete at this time, present training principles for the multisport mountain athlete who regularly participates in a mix of distance running, ski mountaineering, and other endurance sports that require optimum fitness and customized strength.  

This is a free excerpt of Ricky Gervais Show: The Complete Fifth Season.

A field trip to Washington, D.C. turns into a middle-grade mystery! In this Field Trip Mysteries book, sixth-grader Edward "Egg" Garrison and his friends travel to the nation’s capital. But when they arrived at Union Station, people scream and flee the popular landmark. They’ve seen a ghost, the ghost of George Washington, the first U.S. president! The four friends find themselves smackdab in another mind-bending mystery. And if they don’t act fast, the United States Capitol will soon become a haunted house.

Edward G. Garrison, better known as Egg, is pretty excited about the Science Club's field trip to the zoo. They'll get to see a rare display of Island Foxes, an endangered species. But when the club arrives, they learn that the foxes have been nabbed! Can Egg and his friends find the foxes?

Catalina "Cat" Duran and her class are off to the recycling center for what seems like the worst field trip ever. But when they arrive, they find out that the recycling plant has been sabotaged! Only Cat and her friends can save the day (and help save the Earth, too!).

Samantha Archer, also known as Sam, couldn't be more excited about her class trip to Scrub Brush, the cool frontier town. But from the second they arrive at the historic village, it's clear someone's trying to make the whole town disappear. Can Sam and her friends save Scrub Brush?

Catalina "Cat" Duran and her friends thought they were on a field trip to see the seals at the aquarium. So why has the seal show been cancelled?

Eighteen years have passed since Jonas Taylor last crossed paths with Carcharodon megalodon. Now a middle-aged father of two, he is overwhelmed by mountains of bills and the daily strife of raising a family. But life is about to change. A Hollywood television producer wants Jonas to join his new survival series: Daredevils. For the next six weeks, two teams of crazy daredevils on a South Pacific Ocean voyage will try to outperform one another in front of the cameras.

The last lecture on leadership by the NFL's greatest coach will inspire, inform, and enlighten leaders in all professions. Bill Walsh was a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary...

Happiness Is Free is a simple plan for and guide to dealing with all the unpleasant things that happen to us all. Life can be bitter, and we all have scars, but this does not mean we can't enjoy the day. Time is the gift of life. It can never be replaced even if you are a king or a queen, a movie star, or the wealthiest person on earth. We all have the ability to have smiles in our hearts regardless of the dog poop piles that we have stepped in along our lives' journeys and the ones that lie ahead of us in the future.

The trip to the amusement park should be fun. But when Samantha "Sam" Archer and her friends try out the haunted house ride, things go terribly wrong!

The Ape That Understood the Universe is the story of the strangest animal in the world: the human animal. It opens with a question: How would an alien scientist view our species? What would it make of our sex differences, our sexual behavior, our child-rearing patterns, our moral codes, our religions, our languages, and science? The book tackles these issues by drawing on ideas from two major schools of thought: evolutionary psychology and cultural evolutionary theory.