検索キーワード： ナレーター "MIKE COOPER" すべてのカテゴリー

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

What is agnosticism? Is it just the 'don't know' position on God, or is there more to it than this? Is it a belief, or merely the absence of belief? Who were the first to call themselves 'agnostics'? These are just some of the questions that Robin Le Poidevin considers in this Very Short...

What is 'Central Europe'? Where do its borders lie? Does it even exist? Attempts to define it usually yield more questions than answers. But perhaps the wrong questions are being asked. Luka Ivan Jukic disentangles the enigma of Central Europe through its birth, death, and rebirth. Today, Poland...

Psychiatry is an endlessly controversial endeavor, incorporating emotively-charged questions over the reality of mental illness, the medicalization of everyday life, and the role of nature versus nurture which cause constant discussion today, and on which almost everyone has an opinion. In this...

In November 1991, author Eugen Ehrenberg was diagnosed with multiple sclerosis, and he learned how to manage the imminent limitations in his movements. Twenty years after that, he suffered an accident that left him in the hospital for a long time as he managed to regain part of his mobility. He had to become friendly with his new active wheelchair and later with his hand bike.

"The List" is a transformative guide to finding the right partner and developing healthy dating relationships. This captivating book provides practical answers to how to know if you've found "the one" and how to recognize when someone who seems right is actually wrong for you. It offers straightforward, actionable content to empower you to become your best selves without complicated theories or pick-up artist tactics.

A central premise of the book is that such experiences are mind-revealing experiences and that they can be induced by means other than psychedelics. In particular, the book argues that psychedelic experiences can also be had as the result of meditation. Aidan Lyon presents a unified conceptual framework for thinking about the different kinds of psychedelic experiences one may have as a result of psychedelics, meditation, and their combination. 

Since the dawn of communication, humankind has looked around itself and used myths and legends to make sense of the world. Gods, Heroes and Monsters invites you to take your place at the campfire that’s been glowing since the first tale was told. Discover the fascinating variety—and several surprising similarities—of the stories that have been shared for millennia, from one person to another, one lesson at a time. Ancient stories are retold under themes such as the beginning (and end) of the world, death, love, and monsters and spirits.

In Regency England the eldest son usually inherited almost everything—while his younger brothers, left with little inheritance, had to make a crucial decision: What should they do to make an independent living? Historian Rory Muir weaves together the stories of many obscure and well-known young men of good family but small fortune, shedding light on an overlooked aspect of Regency society. This is the first scholarly yet accessible exploration of the lifestyle and prospects of these younger sons.

Distraction isn't a new problem. We're also not the first to complain about how hard it is to concentrate. Early Christian monks beat us to it. They had given up everything to focus on God, yet they still struggled to keep the demons of distraction at bay. But rather than surrender to the meandering of their minds, they developed powerful strategies to improve their attention and engagement. How to Focus is an inviting collection of their strikingly relatable insights and advice—frank, funny, sympathetic, and psychologically sophisticated.

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

The roads we drive on; the pipes that supply our drinking water; the farmland that provides our food; energy systems for electricity and heat; hospitals, schools, and the homes in which many of us live—all now swell asset managers' bulging investment portfolios. As the owners of more and more of the basic building blocks of everyday life, asset managers shape the lives of each and every one of us in profound and disturbing ways. In this eye-opening follow-up to Rentier Capitalism, Brett Christophers peels back the veil on "asset manager society."

Vesuvius is best known for its disastrous eruption of 79CE. But only after 1738, in the age of Enlightenment, did the excavations of Herculaneum and Pompeii reveal its full extent. In an era of groundbreaking scientific endeavor and violent revolution, Vesuvius became a focal point of strong emotions and political aspirations, an object of geological enquiry, and a powerful symbol of the Romantic obsession with nature. John Brewer charts the changing seismic and social dynamics of the mountain, and the meanings attached by travelers to their sublime confrontation with nature.

Between 1941 and 1945, more than eight hundred shiploads of supplies were delivered to the Soviet Union protected by allied naval forces. Each journey was a battle against the elements, with turbulent seas, extreme cold, and the constant dread of torpedoes. These Arctic convoys have been mythologized as defenseless vessels at the mercy of deadly U-boats—but was this really the case?

A chronicle of the experiences of Sigmund Weiss as a teenager trying to survive during the turbulence of Hitler’s mad aggression towards Poland and the Jews. A story about an escape that was near impossible and totally unlikely without luck, courage, and miracles all happening together.

In some portraits of Henry VIII there appears another figure—a gaunt and morose-looking man with a shaved head. This is William or "Will" Somer, the king's fool, a celebrated wit who reportedly could raise Henry's spirits and spent many hours with him. Was Somer an "artificial fool," a cunning comic who could speak freely in front of the king, or a "natural fool," someone with intellectual disabilities, like many other members of the profession? Fool is the first biography of Somer—and perhaps the first of a Renaissance fool.

The narrative surrounding Britain's anti-invasion forces has often centered on "Dad's Army"-like characters running around with pitchforks, on unpreparedness and sense of inevitability of invasion and defeat. The truth, however, is very different.

Cask Strength is more than a history book. In it, Mike Gerrard, an award-winning travel and drinks writer, investigates the making, buying, and selling of barrels and details how drinks like wine, tequila, rum, cognac, and others are enhanced by specific kinds of barrel production.

Prime Minister Winston Churchill had no qualms about using native German speakers from Austria, Poland, Czechoslovakia, and Germany itself. The majority were Jews who had fled persecution. Two examples of these secret units were X Troop Commandos and the Special Interrogation Group. The SIG men deserve their legendary status. They fought, and often died, wearing Wehmacht uniform. As this book reveals that, after infiltrating Field Marshal Rommel's Afrika Korps, one detachment even drew Nazi pay.

We all know someone who is a natural "people person." They seem to understand what people really want, what they really think and what they really mean. They can effortlessly get people onside, and keep them happy and motivated. Is there something they know that the rest of us don't? Is it something we can all learn? The answer is a resounding yes. They know The Rules of People. These Rules are the guiding principles that show you how to connect with strangers, build strong relationships with friends and colleagues, and even get the best out of difficult people.