検索キーワード： ナレーター "MIKE COOPER" すべてのカテゴリー

Liberalism is one of the most central and pervasive political theories and ideologies, yet it is subject to different interpretations as well as misappropriations. Its history carries a crucial heritage of civilized thinking, of political practice, and of philosophical-ethical creativity. This...

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

Large-scale organizational transformations usually don't work. What originally starts as a way of improving an organization becomes an all-consuming distraction, a value-destroying set of activities that, even as it becomes clear they will fail, must be completed at any cost. But there is a better way: becoming an Octopus Organization.

This Very Short Introduction answers four basic questions: what is geography, how do geographers work, why is geography important, and where is the discipline of geography heading? Geography has always been important, though it has had only a short history as an academic discipline and is much...

In November 1991, author Eugen Ehrenberg was diagnosed with multiple sclerosis, and he learned how to manage the imminent limitations in his movements. Twenty years after that, he suffered an accident that left him in the hospital for a long time as he managed to regain part of his mobility. He had to become friendly with his new active wheelchair and later with his hand bike.

Social science is the study of human behavior. It offers the tools to understand and explain people's choices and actions, and how they live in communities. With insights from social science, organizations and individuals may be persuaded to change their behavior, making a difference in addressing societal challenges. Social science can offer us the answers to key questions, such as why do some people gamble, eat unhealthy foods, or hold racist beliefs?

Lenin's work and influence have often been written off as no longer relevant, and many today consider this to be so. Lenin has, they claim, had his day, even though he is still revered in China, the world's most populous country. However, Lenin, like his mentor Marx, has had a tendency to rise from apparent decline and oblivion to renewed force and influence.

"The List" is a transformative guide to finding the right partner and developing healthy dating relationships. This captivating book provides practical answers to how to know if you've found "the one" and how to recognize when someone who seems right is actually wrong for you. It offers straightforward, actionable content to empower you to become your best selves without complicated theories or pick-up artist tactics.

A central premise of the book is that such experiences are mind-revealing experiences and that they can be induced by means other than psychedelics. In particular, the book argues that psychedelic experiences can also be had as the result of meditation. Aidan Lyon presents a unified conceptual framework for thinking about the different kinds of psychedelic experiences one may have as a result of psychedelics, meditation, and their combination. 

Since the dawn of communication, humankind has looked around itself and used myths and legends to make sense of the world. Gods, Heroes and Monsters invites you to take your place at the campfire that’s been glowing since the first tale was told. Discover the fascinating variety—and several surprising similarities—of the stories that have been shared for millennia, from one person to another, one lesson at a time. Ancient stories are retold under themes such as the beginning (and end) of the world, death, love, and monsters and spirits.

In Regency England the eldest son usually inherited almost everything—while his younger brothers, left with little inheritance, had to make a crucial decision: What should they do to make an independent living? Historian Rory Muir weaves together the stories of many obscure and well-known young men of good family but small fortune, shedding light on an overlooked aspect of Regency society. This is the first scholarly yet accessible exploration of the lifestyle and prospects of these younger sons.

Distraction isn't a new problem. We're also not the first to complain about how hard it is to concentrate. Early Christian monks beat us to it. They had given up everything to focus on God, yet they still struggled to keep the demons of distraction at bay. But rather than surrender to the meandering of their minds, they developed powerful strategies to improve their attention and engagement. How to Focus is an inviting collection of their strikingly relatable insights and advice—frank, funny, sympathetic, and psychologically sophisticated.

The more we ponder, the odder the world can seem. How do footballers get their shirt numbers? Why does having daughters make couples more likely to divorce? How do you move a horse from one country to another? What counts as a journey into space? The keen minds at the Economist contemplate all these questions and more in their quest for the globe's most extraordinary quandaries and conundrums, with bizarre facts and headscratchers that show the world is even stranger than we might have thought.

The roads we drive on; the pipes that supply our drinking water; the farmland that provides our food; energy systems for electricity and heat; hospitals, schools, and the homes in which many of us live—all now swell asset managers' bulging investment portfolios. As the owners of more and more of the basic building blocks of everyday life, asset managers shape the lives of each and every one of us in profound and disturbing ways. In this eye-opening follow-up to Rentier Capitalism, Brett Christophers peels back the veil on "asset manager society."

Vesuvius is best known for its disastrous eruption of 79CE. But only after 1738, in the age of Enlightenment, did the excavations of Herculaneum and Pompeii reveal its full extent. In an era of groundbreaking scientific endeavor and violent revolution, Vesuvius became a focal point of strong emotions and political aspirations, an object of geological enquiry, and a powerful symbol of the Romantic obsession with nature. John Brewer charts the changing seismic and social dynamics of the mountain, and the meanings attached by travelers to their sublime confrontation with nature.

Between 1941 and 1945, more than eight hundred shiploads of supplies were delivered to the Soviet Union protected by allied naval forces. Each journey was a battle against the elements, with turbulent seas, extreme cold, and the constant dread of torpedoes. These Arctic convoys have been mythologized as defenseless vessels at the mercy of deadly U-boats—but was this really the case?

A chronicle of the experiences of Sigmund Weiss as a teenager trying to survive during the turbulence of Hitler’s mad aggression towards Poland and the Jews. A story about an escape that was near impossible and totally unlikely without luck, courage, and miracles all happening together.

In some portraits of Henry VIII there appears another figure—a gaunt and morose-looking man with a shaved head. This is William or "Will" Somer, the king's fool, a celebrated wit who reportedly could raise Henry's spirits and spent many hours with him. Was Somer an "artificial fool," a cunning comic who could speak freely in front of the king, or a "natural fool," someone with intellectual disabilities, like many other members of the profession? Fool is the first biography of Somer—and perhaps the first of a Renaissance fool.

The Victorian period may have come to an end over 120 years ago, but the Victorians continue to be a vital presence in the modern world. Contemporary Britain is still in large part Victorian in its transport networks, sewage systems, streets, and houses. Victorian cultural legacies, especially in art, science, and literature, are still celebrated. Much mythologized, inexhaustibly controversial, the Victorians are an inescapable reference point for understanding the modern histories not just of Britain and its empire, but of the world.