検索キーワード： 著者 "Dan Kennedy" すべてのカテゴリー

Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

What do most business owners have in common? A lack of freedom. Instead of working to own your business, it's time to work to own your freedom. When you own your freedom, you're tied to the business no more, able to choose why and how to spend your time and money. In Own Your Freedom, co-authors Dr. David Phelps and Dan S. Kennedy describe the freedom you can enjoy when you earn passive income through capital investments like real estate. By investing in your capital, the people in your life, and your skills, you can achieve freedom well before a fabled retirement date.

From the outside, The Lyon’s Den doesn’t look like much; there isn’t even a sign. But Mercs of all species know that if you head to Southwest Houston, near the Starport, there’s a particular run-down strip mall that looks like it’s been abandoned for years. The glass door second from the south end of the strip is plastered over on the inside with blue paper, and the faint golden outline of a rampant lion is the only clue.

A comedy fiction podcast from Ben Harrison (The Greatest Generation) and Dan Kennedy (McSweeney's, founding host of The Moth Podcast ). Someone drinking at Casa Vega described the show as, "It's like Alan Partridge but at a 90's alternative rock station. Or like Comedy Bang Bang, but 90's radio." That person was killed by shadowy members of a nautically themed gang. Here's how we describe KPODD 101.3 since we're still living: Two L.A. morning radio DJs return to the airwaves in the 1990s after being suspended and sent to rehab. Machine Bolt and Él Farto are on a savage journey to better ...

From Northeastern University's School of Journalism. Local news, the bedrock of democracy, is in crisis. Dan Kennedy of Northeastern University and veteran Boston Globe editor Ellen Clegg talk to journalists, policymakers and entrepreneurs about what's working to keep local news alive.

Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.

Almost Alchemy challenges your existing beliefs and self-imposed limitations, forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that “Knowledge is Power” by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling, and mind blowing all in one.

A successful entrepreneur shares his views on how the standard business maxims are not always true and offers practical advice and anecdotes to help readers make going into business for themselves work. 35,000 first printing. Tour.

Book authorship for personal promotion, to create powerful ‘lead generation magnets’ for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune... is the most proven, most powerful activity a person can take!

How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's: Dressed up as a member of Kiss every Halloween Memorized Led Zeppelin IV at age ten ...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, author Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional "No B.S." style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

When Matthew, a forty-something media executive, finds his Manhattan job, health, and Connecticut marriage crumbling, he goes native: Drinks in his car. Gives drug-dealing a shot. Looks for direction in light-rock lyrics, takes a free crafting class at the community center, and gets in a fistfight with a meditation instructor. He also tries jogging. Soon he’s on a stumbling, sideways vision quest that takes him from strip malls to national parks to a Bali medical clinic, from an unlikely romance with a Hollywood agent specializing in hot young vampire roles to extreme RVing with a disgraced Wall Street trader.

In Mind Hijacking, legendary marketing and persuasion expert Dan Kennedy reveals the dark arts of advanced influence, teaching you how to override human free will and shape decisions in your favor. Originally delivered as a private, closed-door seminar, this book unveils high-stakes persuasion techniques used by the world’s top marketers, politicians, cult leaders, and con artists alike. It’s not for the faint of heart—but if you dare to use it, you’ll never sell, negotiate, or influence the same way again.

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

Nigel Shirazi, the Speaker of the Merc Guild, knows that war is coming and he’s not ready. He needs to build up the mercenary forces after years of war, and he’s proclaimed the Phoenix Initiative to give people who want to start new companies the opportunity to do so. CASPers are cheaper and financed at lower rates, and the government of Earth is offering bounties to take the mercs from alien races off the planet. Now is the time!

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

In this brand new addition to the No B.S. series, you'll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that'll get them a seven- to eight- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. Don't be one of them!