検索キーワード： 社会心理学・相互作用

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

This essential guide explores the methods by which groups and individuals can manipulate people's minds and behaviors in a subtle and covert manner. Hassan combines his personal narrative with extensive psychological research to provide strategies for protection, intervention, and healing for those affected by destructive cults.

*As featured in the streaming documentary #UNTRUTH—now with a new foreword by George Conway and an afterword by the author* A masterful and eye-opening examination of Trump and the coercive control tactics he uses to build a fanatical devotion in his supporters written by “an authority on...

Synthesizing the work of thinkers including Freud, Diderot, Nietzsche, and Einstein, delineating the enticing strategies of characters throughout history, The Art of Seduction is a comprehensive guide to getting what we want - any way we can. Controversial but never dull, timeless and up-to-date, it's destined to be Greene's next best seller.

NEW YORK TIMES BESTSELLER A fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories, from the Harvard-trained neuroscientist and bestselling author of Still Alice. “Using her expertise as a neuroscientist and her gifts as a...

Manipulación Oscura para Mujeres revela los secretos ocultos de la influencia y el dominio emocional, dándote el poder para navegar con confianza en tus relaciones personales y profesionales. Tanto si quieres recuperar tu poder en el amor, imponer tu control en el trabajo o transformar la percepción que los demás tienen de ti, esta guía es la clave para desbloquear la oscura energía femenina que yace en tu interior.

The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and...

Learn to identify—and combat—Systemic Shame, the feeling of self-hatred and disempowerment that comes from living in a society that blames individuals for systemic problems, with this invaluable resource from the social psychologist and author of Unmasking Autism. Systemic Shame is the...

#1 New York Times bestselling author Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable...

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. ""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas...

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals?

Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.

From the author of the Wall Street Journal bestseller Barking Up the Wrong Tree comes a cure-all for our increasing emotional distance and loneliness—a smart, surprising, and thoroughly entertaining guide to help build better friendships, reignite love, and get closer to others, whether...

An American Psychology-Law Society’s Lawrence S. Wrightsman Book Award Winner A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying...

In this haunting work of journalistic investigation, Haruki Murakami tells the story of the horrific terrorist attack on Japanese soil that shook the entire world. On a clear spring day in 1995, five members of a religious cult unleashed poison gas on the Tokyo subway system. In attempt to...

This New York Times bestseller is an exciting and fearless investigation of language Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books...

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal...

A celebrated social psychologist offers a radical new perspective on cultural differences that reveals why some countries, cultures, and individuals take rules more seriously and how following the rules influences the way we think and act. In Rule Makers, Rule Breakers, Michele Gelfand, “an...

In 24 absorbing lectures, you’ll discover many of the different cognitive, motivational, and emotional factors that underlie social behavior. Along the way, you’ll come to appreciate - and evaluate critically - research in the behavioral sciences, applying what you learn from social psychology research to events in the real world. At the end of this course, you will have clearer self-awareness, better tools to foster friendships and romantic relationships, and a more compassionate heart to become a better global citizen.

In Learn to Act As If Nothing Bothers You, author Victor O. Carl unveils the blueprint to becoming calm, unreadable, and untouchable—without losing your humanity. You’ll meet unforgettable characters—like The Ice General, Andrea the Invincible, Jessa the Silent Storm, and Carter, the man who learned too late. Their stories will break your heart, stir your soul, and awaken a new kind of self-respect within you.