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Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

With an introduction read by the author himself, Mark Pincus, and acclaimed narrator Fred Sanders, comes an unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford...

In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

What if the Internet goes dark? We think of the Internet as wireless, weightless, ever-present—but its true foundation lies in the ocean’s depths, where nearly 900,000 miles of fiber-optic cables quietly pulse with all the world’s information. In The Web Beneath the Waves, the acclaimed...

The dream of a universal translation device goes back many decades, long before Douglas Adams's fictional Babel fish provided this service in The Hitchhiker's Guide to the Galaxy. Since the advent of computers, research has focused on the design of digital machine translation tools - computer programs capable of automatically translating a text from a source language to a target language. This has become one of the most fundamental tasks of artificial intelligence.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

A WALL STREET JOURNAL BESTSELLER "If you’re in any kind of leadership role—whether at a company, a non-profit, or somewhere else—there’s a lot you can learn here."—Bill Gates, Gates Notes How could General Electric—perhaps America’s most iconic corporation—suffer such a swift and...

Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.

"Data Center Critical Facilities Migration from Construction to Operations: A Complete Guide" is a clear, practical handbook for building and running a data center from the ground up. Written for data center managers, engineers, project leads, and anyone tackling this challenging process, it's a must-have tool for getting it right. The audiobook kicks off with pre-construction planning, guiding you through nailing down what you need, setting clear goals, working with vendors, and spotting risks early. It focuses on catching problems before they start and having solid backup plans ready.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

A finalist for the PEN/E. O. Wilson Literary Science Writing Award The gripping story of the most important overlooked commodity in the world--sand--and the crucial role it plays in our lives. After water and air, sand is the natural resource that we consume more than any other--even more than...

From the humble garden lawnmower to the ear-splitting electric guitar, James May returns with a typically wacky account of what makes these great machines work, one piece at a time. Reassembly is merely a form of therapy; something that stimulates a part of my brain that is left wanting in my daily life. When I rebuild a bicycle, I reorder my head. So might you....

This is for those who wish to continue the journey we started in part 1. Now we are going to learn how to use the knowledge to streamline product development and manufacturing processes. The approach is simple and repeatable. We know that the most streamlined processes are the ones that comply with the behavioral model that we uncovered in part 1. We simply compare real implementations to the model, look for the gaps, and when we find gaps, we fix them. This is a repeatable approach for all products and everywhere within the product development process.

A Financial Times Best Book of 2025 A Forbes Best Business Book of 2025 The US is the source of just about all the technologies that define modern life: personal computers, operating systems, smartphones, e-commerce, web browsers, email, search engines, social networks, electric cars and the...

In The Origins of Efficiency, Brian Potter argues that improving production efficiency—finding ways to produce goods and services in less time, with less labor, using fewer resources—is the force behind some of the biggest and most consequential changes in human history.

If you want to achieve success in project management, then pay attention...Some projects were always bound to fail. However, that is just a tiny minority. Most projects fail at least partly because of poor project management. This audiobook aims to demystify project management and show you two different approaches that have a big following: Agile/Scrum, a very free form methodology that is good for services and software, and Lean Six Sigma, which is more data-driven and particularly useful for high-volume businesses from call centers to manufacturing.

Brought to you by Penguin. John Maeda is one of the world's preeminent thinkers on technology and design, and in How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Machines are already more powerful than...