検索キーワード： 制作 "-emdashery books-" テクノロジー・社会

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

In A Hacker’s Mind, Bruce Schneier takes hacking out of the world of computing and uses it to analyze the systems that underpin our society: from tax laws to financial markets to politics. He reveals an array of powerful actors whose hacks bend our economic, political, and legal systems to their advantage, at the expense of everyone else.

先日、とある雑誌の企画で、いわゆる「お掃除ロボット」を使わせていただく機会がありました。正直、これまであまり必要性を感じたことはなかったのですが、使ってみると非常に面白かった。 ただ、僕の自宅で使い続けるにはひとつだけ、大問題がありました。それはお掃除ロボットが部屋を動き回るたびに、インコの「おもち」が、引きつけを起こしそうなぐらいに怖がってしまうということです。お掃除ロボットも捨て難いけれど、「おもち」はまぁ義理のある以前からの同居人（鳥）ですからね。残念ながら我が家で使い続けるのは不可能！　ということになり、大阪出張のついでに、母親に譲ることにしました。 私の母親も80歳を超えていて、僕としては「お掃除ロボットなんて、使い方わかるのかなぁ？」と半信半疑だったんですが、ふたを開ければすごく喜んでくれました。よく考えてみればうちの母親は掃除や洗濯といった家事が大の苦手。彼女にとっては、「勝手に掃除をしてくれるロボット」というのは、文字通り夢のような家電！　ということなのでしょう。(本文より） 名越康文の生きるための対話（dialogue）はこちらから→http://yakan-hiko.com/nakoshi.html

今回のテーマを取り上げようと思ったきっかけは、先日、米コンシューマリポートが報告した調査記事だった。同社は毎年、自動車メーカーのブランド力をいくつかの切り口からスコアリングして順位を付けている。ドイツのメーカーに比べ、日本メーカーは信頼感で勝るスコアを付けることが多く、とりわけレクサスやトヨタが強いランキングだ。今年もナンバーワンはレクサスだったが、2位には意外なメーカーが顔を覗かせていた。マツダである。3位以下はトヨタ、アウディ、スバル、ポルシェ、ビュイックと続く。マツダは昨年、トップ5にも入っていなかったというのに大躍進したのだ。こうした様々な自動車関連のランキングや評価が掲載されたコンシューマリポートの2015年の自動車特集号の表紙は、数ある新発表車種の中からMAZDA MX-5（日本名：ロードスター）が選ばれている。(本文より)本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

Brought to you by Penguin. The Sunday Times and #1 New York Times Bestseller Silicon Valley’s brightest minds once collaborated with governments to advance technologies, securing the West’s dominance on the global stage. But that relationship has corroded – with perilous repercussions for...

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead — or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives. Amid this bounty will also be wrenching change. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.

AI + The New Human Frontier: Reimagining the Future of Time, Trust + Truth by Erica Orange, a renowned futurist, offers a compelling exploration of generative AI's potential to enhance human creativity rather than replace it. This pivotal book navigates how AI tools will help shape the human experience, and aid in augmenting human ingenuity and imagination.

鉄道ファンのみならず人気の高い「新幹線」をめぐる最新の話題を特集する。

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

この高木利弘スペシャルインタビュー「GOROman VRの未来を語る」では、VRエバンジェリストとして活躍中のGOROman氏こと、近藤義仁さんに、VRの未来についてお聞きした。VRエバンジェリストGOROmanはどのようにして誕生したかや、そもそもVRって何なのかや、ペーパー・パラダイムから空間パラダイムへの転換の話など、今後の展望について語って頂きました。

As a pastor in Silicon Valley, Jay Kim has experienced the digital church in all its splendor. In Analog Church, he grapples with the ramifications of a digital church, from our worship and experience of Christian community to the way we engage Scripture and sacrament. Could it be that in our efforts to stay relevant in our digital age, we've begun to give away the very thing that our age most desperately needs: transcendence? Could it be that the best way to reach new generations is in fact found in a more timeless path?

Author Matt LeMay explains agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of agile across industries and functions.   

Hello World takes us on a tour through the good, the bad, and the downright ugly of the algorithms that surround us on a daily basis. Mathematician Hannah Fry reveals their inner workings, showing us how algorithms are written and implemented, and demonstrates the ways in which human bias can literally be written into the code. By weaving in relatable, real world stories with accessible explanations of the underlying mathematics that power algorithms, Hello World helps us to determine their power, expose their limitations, and examine whether they really are improvements.

Audio Bonus! Includes exclusive conversations with the authors! From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for the future of technology and technological convergence in our modern era. In their book Abundance, bestselling authors and futurists...

Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Odell sees our attention as the most precious - and overdrawn - resource we have. 

Advances in Generative Artificial Intelligence (GAI) have created a new class of computer systems that exhibit astonishing proficiency on a wide variety of tasks with superhuman performance, producing novel text, images, music, and software by analyzing enormous collections of digitized information. Soon, these systems will provide expert medical care; offer legal advice; draft documents; write computer programs; tutor our children; and generate music and art. These advances will accelerate progress in science, art, and human knowledge, but they will also bring new dangers.

2017年最初の配信は、『WIRED』創刊編集長のケヴィン・ケリー氏が著した『＜インター ネット＞の次に来るもの』に関する対談です。今後30年、インターネットがどう 発展していくか、12の動詞をもとに非常に具体的に分かりやすく 解説している話題作で、世界中でベストセラーになっています。ケリー氏は本書で一体どのようなことを伝えたかったのか、翻訳者である服部桂さんと高木利弘さんが語り合います。

Science in Simple Terms breaks down the most important discoveries in science into clear, easy-to-understand explanations. From the origins of the universe to the technologies shaping our future, this audiobook makes complex ideas accessible for everyone. Whether you're curious about space, physics, biology, or innovation, this guide will expand your understanding without overwhelming you.