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新しいものが世の中に広まり定着する「条件」とは何か．新商品やサービス，新しいアイデアの普及を阻害する「摩擦」の存在，普及を決定づける消費者や企業の個々の選択から，普及する条件を考える．

In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk.

The unknown history of the GPS, created as a military technology for accurate bombing during wartime, now turned daily necessity that impacts all matters economic, social, and cultural. Little Blue Dot uncovers the GPS’s origins in the air battles of World War II, following along as its military uses expanded and shapeshifted to become part of the fabric of modern life.

A New York Times Bestseller In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs—a real-life Tony Stark—and a fascinating exploration...

Narrated by the brilliant Stephen Fry, this audiobook features an inspiring prologue read by the author, Sir Tim Berners-Lee, and a fascinating bonus conversation between Stephen and Tim. 'Visionary . . . Full of warmth and humanity' – Kate Bush 'Profound' – Al Gore 'Compulsive reading' –...

The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.

Audible editor Sam Danis delves into spatial audio with Dolby Atmos: what it is, what makes it so immersive, and what the future holds for audio entertainment. Featuring conversations with experts in sound design and production, as well as samples from some of the most unique Audible productions available in Dolby Atmos. Listen in to discover the storytelling magic this innovative technology can offer.

From gunpowder to generative AI, the forces of disruption are repeatedly rewriting the rules of business, society, and human possibility. But what drives these revolutionary changes? In Epic Disruptions, innovation expert Scott Anthony weaves together the stories behind history's most transformative disruptions.

Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.

3D Robotics co-founder and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and...

Engineering Hitler's Downfall features numerous inventions such as the decoding machines developed at Bletchley Park; the hand-held mine detectors that cleared pathways through enemy minefields, firstly at the Battle of el Alamein but also in most subsequent actions; the newly-located factories and tanks that enabled the Russians to repulse the German invasion; the escort carriers and long range aircraft that enabled U-boats to be attacked in the mid-Atlantic; and the 4000 plus Bailey bridges that allowed narrow ravines and rivers as wide as the Rhine to be crossed.

Famously, over a four-year period, James Dyson made 5,127 prototypes of the cyclonic vacuum cleaner that would transform the way houses are cleaned around the world. In devoting all his resources to iteratively developing the technology, he risked it all, but out of many failures and setbacks came hard-fought success. His products - including vacuum cleaners, hair dryers and hair stylers, and fans and purifiers - are not only revolutionary technologies, but design classics.

The story of human civilization can be read most deeply in the materials we have found or created, used or abused. They have dictated how we build, eat, communicate, wage war, create art, travel, and worship. Some, such as stone, iron, and bronze, lend their names to the ages. Others, such as gold, silver, and diamond, contributed to the rise and fall of great empires.

The Internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first "dotcom".

Look out for Johnson’s new book, Wonderland, on sale November 15, 2016. From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores...

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

In Fifty Things That Made the Modern Economy, the revolutionary, acclaimed book, radio series and podcast, best-selling economist Tim Harford introduced us to a selection of 50 radical inventions that changed the world. Along the way he entertained us with a myriad of great stories and revealed some of the most surprising landmarks in our history.

From Oxford's leading AI researcher comes a fun and accessible tour through the history and future of one of the most cutting edge and misunderstood field in science: Artificial Intelligence The somewhat ill-defined long-term aim of AI is to build machines that are conscious, self-aware, and...

Erno Rubik was a child when he first became obsessed with puzzles of all kinds. "Puzzles", he writes, "bring out important qualities in each of us: concentration, curiosity, a sense of play, the eagerness to discover a solution". To Rubik, puzzles aren't just games - they're creativity machines. He encourages us to embrace our inner curiosity and find the puzzles that surround us in our everyday lives. "If you are determined, you will solve them", he writes. Rubik's own puzzle, the Cube, has been solved by millions worldwide for more than 40 years....