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Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.

In this brilliant, smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialisation’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age?

1001 TikTok Video Ideas: From Awkward Dances to Viral Chances Want to become a TikTok sensation? Whether you’re looking for that first viral spark or your next big hit, 1001 TikTok Video Ideas is the ultimate creativity booster! Packed with diverse, entertaining, and foolproof ideas, this book helps you stand out, grow your audience, and have fun along the way. What you'll find inside: 1001 Unique TikTok Ideas: From hilarious pranks and viral dances to relatable skits and epic fails.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab. Engagement Rates sinken seit Jahren, da Bots einen enormen Anteil der Interaktion ausmachen. Für viele Nutzer werden soziale Medien dadurch immer unattraktiver. Sie wechseln in neu entstehende digitale Communitys, die ein geschütztes Umfeld frei von Falschinformationen und plumper Meinungsmache bieten.

No estás solo: vivimos en un mundo donde las redes sociales se han vuelto indispensables para comunicar, compartir y, a veces, compararnos sin descanso. En "Conectados y Agobiados" descubrirás por qué las plataformas digitales pueden generar una adicción silenciosa y cómo esa adicción afecta tu bienestar mental, tu autoestima y tus relaciones cotidianas. Este libro te ofrece herramientas prácticas para manejar la sobreexposición, vencer la comparación social y recuperar la sensación de calma que necesitas para vivir con plenitud.

In today’s fast-paced world, entrepreneurs often grapple with constant connectivity, endless notifications, and excessive screen time. This digital overload can disrupt work-life balance, diminish creativity, and negatively impact mental health. Digital Detox for Entrepreneurs provides a roadmap to reclaiming your focus, enhancing productivity, and achieving true Entrepreneur Wellness. This essential guide empowers you to establish a healthier relationship with technology and create a sustainable balance between your digital and personal life.

Tyler’s TikTok Takeoff: From Trendy Clips to Thriving Brand Your Step-by-Step Guide to Building Success on TikTok and Beyond In today’s fast-paced digital world, TikTok has become a launchpad for creators to turn their passions into thriving brands. But how do you navigate the algorithm, grow your audience, and turn followers into fans while staying true to yourself? In this actionable guide, follow the journey of Tyler, a fitness enthusiast who starts with quick workout videos on TikTok and builds a thriving fitness empire.

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

Have you ever wanted to podcast but you don't know how to get started? There are over 5 million registered podcasters in the world. Most never make it past a year because they don't take the time to learn about the equipment and necessary skills required for podcasting success. Many people have a great idea for a podcast, but fail without the proper guidance and instruction. Learn what equipment to buy before you buy it and how to interview anyone, anytime, and make that interview incredible for your listeners.

The Guide to Going Viral is like a director’s manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise in social media, entrepreneurship, and the film industry to blend the art of filmmaking with strategies for viral content creation.

Are you struggling to stand out in the crowded world of social media? Do you want to grow your platforms, engage your audience, and generate income effortlessly? The solution is here: ChatGPT Social Media Empire. This comprehensive guide reveals how to harness the revolutionary power of AI to build and scale your social media presence like a pro. Whether you’re an entrepreneur, content creator, or influencer, this book is your ultimate roadmap to success. It’s time to stop guessing and start growing your social media empire with precision and confidence.

THE ONLY BOOK YOU NEED TO START YOUR PODCAST: The Complete Guide. Are you ready to share your voice with the world, but unsure where to start? Whether you're dreaming of starting a podcast or you've already hit "record" a few times, THE ONLY BOOK YOU NEED TO START YOUR PODCAST is your one-stop resource for everything you need to know—without the tech jargon and without the stress.

Master the AI Revolution: Unlock the Power of Artificial Intelligence and Automation Today! Are you ready to dominate the era of automation? With Mastering AI, you’ll learn proven strategies to leverage artificial intelligence for skyrocketing leads, automating tasks, and boosting productivity—all without any technical expertise required! Why This Book? This isn’t just another tech manual. It’s a step-by-step guide tailored for entrepreneurs, professionals, and curious minds.

From workers being fired by algorithms, to online forums dedicated to revenge porn and encouraging suicide, to censorship of marginalised voices and the turbulent impacts of AI, Logging Off reveals that our digital world is currently fuelling crises that only empathy, agency and humanity can resolve. This book is a call for a radical reclamation of our digital world, for a more humane future that empowers us all.

Facebook continues to be an amazing asset for organizations attempting to interface, cooperate, and convert clients in the continuously changing computerized market. Thanks to its multiple billion monthly dynamic clients, Facebook offers advertisers an unequaled chance to establish associations, develop trust, and increase deals. Facebook showcasing is a methodical methodology combining designated publicizing, natural reach, and information-driven experiences to streamline brand openness. It goes past distributing content.

"How To Delete Or Deactivate Your Facebook Account" is a comprehensive handbook for anyone ready to take control of their digital footprint. Packed with extremely detailed, step-by-step instructions, this book teaches you how to correctly and quickly disconnect from Facebook. Whether you're seeking a temporary break with deactivation or a permanent exit with deletion, this guide provides the knowledge to navigate the process confidently. Discover the art of reclaiming your online identity and rediscovering a life beyond the screen with "How To Delete Or Deactivate Your Facebook Account!”

Throughout this book, you’ll learn how to understand your audience, craft a content strategy, and master the techniques of photography, video editing, and storytelling. You’ll also discover how to leverage social media platforms effectively, create visually appealing content, and analyze the performance of your creations

"Facebook es una red social que supera los 1.300 millones de usuarios. Y creciendo día a día... Piensa por un momento: ¿cuántos de estos millones de usuarios podrían ser potencialmente clientes de tu negocio? Muchos, ¿verdad? En este libro encontrarás todas las claves para conseguir acercarte a esos clientes potenciales. Te enseñará a crear una red virtual de amigos que sean afines a los productos que tú vendes o podrías vender.

This woman found her niche online with Instagram sales and now makes Rs 80k a month

Are you ready to grow your online audience and boost your visibility without breaking a sweat? SEO 2025 Essential SEO Strategies: Get Subscribers and Followers Fast is your ultimate roadmap to mastering search engine optimization (SEO) and taking your digital presence to the next level!

With over one billion active users spread across 154 countries, it makes TikTok one of the most popular social media platforms as of 2023. But is this platform a friendly site to share creative visions, or is it a weapon of mass destruction?

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

"Leg doch mal das Handy weg!" Smartphone, Videospiele und nächtliches Chatten — in vielen Familien diskutieren Eltern mit ihren Kindern regelmäßig über deren Mediennutzung. Die Digitalen Helden sind bekannt für ihre Webinare zu medienpädagogischen Themen. In diesem Hörbuch beantworten sie Fragen zum Umgang mit medienpädagogischen Herausforderungen im Familienalltag.

Jugendliche tragen ihre Konflikte häufig online aus. Wann es Streit ist und wann (Cyber-)Mobbing, ist für Eltern oft schwer zu erkennen. Die Digitalen Helden, die bekannt sind für ihre Webinare zu medienpädagogischen Themen beantworten Ihnen in diesem Hörbuch Fragen zum Umgang mit (Cyber-)Mobbing: Wie erkenne ich, ob mein Kind betroffen ist? Kann ich Mobbing anzeigen? Und was können Familien und Schulen gegen Mobbing tun? In kleinen Challenges vertiefen Eltern Gelerntes und können so selbst ganz konkret (Cyber-)Mobbing vorbeugen und dagegen vorgehen.

Una novela sobrecogedora sobre los peligros de la sobreexposición en redes, la explotación infantil y la falsa felicidad.

Mélanie Claux y Clara Roussel. Dos mujeres conectadas a través de una niña. Mélanie ha participado en un reality show televisivo y es seguidora de sus sucesivas ediciones. Cuando se convierte en madre de un niño y una niña, Sammy y Kimmy, empieza a grabar su día a día y cuelga los vídeos en YouTube. Crecen en visitas y seguidores, llegan los patrocinadores, Mélanie crea su propio canal y el dinero fluye...

Influencer – das ist für eine ganze Generation inzwischen ein ernsthafter Berufswunsch, wenn nicht sogar ein Traumberuf. Es klingt auch zu verlockend: Ein bisschen posieren vor der Kamera, ein paar Likes und schon kommen die gut bezahlten Werbekooperationen wie von selbst. Sie filmen sich beim Schminken, reisen an paradiesische Orte, halten sich fit mit Sport und teilen ihre Tipps mit Fans. Doch dahinter steckt ein profitorientiertes Business, das große Begehrlichkeiten und Abhängigkeiten auf der Seite der Nutzer schafft.

En primer lugar, no te sientas mal por la cantidad de seguidores que tienes o dejas de tener en las redes sociales. Siempre es un buen momento para rejuvenecer y relanzar tu estrategia de Social Media con técnicas de copywriting. Uno de los elementos centrales para construir una estrategia de Social Media exitosa que logre aumentar el compromiso de los usuarios es la redacción de textos comerciales persuasivos para los medios sociales.

Als erste deutschsprachige Gamerin mit über einer Million Abonnentinnen und Abonnenten auf YouTube hat sich Jasmin alias Gnu einen Namen gemacht. Viele kennen sie als witzige, selbstbewusste junge Frau aus dem Internet, schauen vielleicht sogar zu ihr auf. Doch dieser Erfolg ist hart erkämpft. Lange Zeit prägte der Gedanke "Du schaffst das nicht" Jasmins Leben. Sie hielt sich für nicht klug genug, nicht hübsch genug, nicht gut genug.