検索キーワード： ミクロ経済学

忙しい日々。毎日やるべき仕事が多く、気づけば一日が終わっている。自由な時間はスマホに溶け、自由なお金は何も考えずに消費している。生活には困っていないけど、本当にこのままで良いのか。一度しかない人生を有意義に……そう、もっと「コスパの高い時間とお金の使い方」はないのだろうか。───その答えは、経済学にありました。

A Nobel Prize–⁠winning economist shows us why we have to deal in trade-offs when we can’t agree on what’s right and what’s wrong. Some of the most intractable controversies in our divided society are, at bottom, about what actions and transactions should be banned. Should women and...

Brought to you by Penguin. WITH A NEW FOREWORD CELEBRATING 20 YEARS SINCE PUBLICATION Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that...

College football is changing. The biggest decisions are made long before you hear about them. In Agent Confidential, Mike Chaudron pulls back the curtain on the hidden system that drives modern college football. From NIL deals and coaching contracts to private jet movements and buyout negotiations, this audiobook explains how power actually moves behind the scenes, before the headlines, before the denials, and long before the public understands what's really happening.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

Why do stock and housing markets sometimes experience amazing booms followed by massive busts, and why is this happening more and more frequently? In order to answer these questions, William Quinn and John D. Turner take us on a riveting ride through the history of financial bubbles. As they do so, they help us understand why bubbles happen and why some have catastrophic economic, social, and political consequences while others have actually benefited society. 

A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be.

Say's Law—the idea that "supply creates its own demand"—has been a basic concept in economics for almost two centuries. Thomas Sowell traces its evolution as it emerged from successive controversies, particularly two of the most bitter and long lasting in the history of the discipline, the "general glut controversy" that reached a peak in the 1820s, and the Keynesian Revolution of the 1930s.

Economics is essential for understanding the world around you. Billions of people across the planet wake up every morning and participate in a profoundly complex and interconnected global economy.

You've built a successful business but now you're stuck. The days are getting longer, not shorter. You're working harder but seeing fewer results. Most business advice isn't designed for family-owned businesses like yours. Performance coach Shawn Shepheard shares lessons from twenty-six years of working with business owners across North America.

Few things affect the day-to-day lives of everyone more than the economy. Economics is a subject everyone should know at least a little about. How your country’s economy is doing directly affects you, even though you may not be able to see it. Understanding the basic terms and definitions, so when the financial news comes on you won’t have to skip it because you don’t understand it. In this practical glossary, you'll learn about economics, including some of its foundational topics and concepts.

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

A comprehensive and illustrated 21st-century primer on the basics of economics—if you think “monopsonies” is just the way a drunk person says “monopolies,” that subsidies are cities beneath a city, or that gross domestic product refers to the manure market, then you need The Cartoon...

Brought to you by Penguin. Nobel Prize-winner and co-author of Nudge, Richard Thaler, and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner’s Curse Why do people cooperate with one another when they have no incentive to do...

A rollicking guide to a lifetime of choices, full of practical tips for getting the most from your time and money—from economist and international bestselling author Daniel Altman Stuck wondering whether to sell your house? Can’t get a good deal on a used car? Not to worry—economics can...

Brought to you by Penguin. How many daily calories would you need to feed a Charizard? Could the Death Star's laser actually blow up a planet? What is the half-life of the Incredible Hulk? And is the meaning of life really ‘42’? Join Dr Tom Crawford on a tour through the real-world maths of...

Brought to you by Penguin. For 250 years, a ghostly hand—bloodied and invisible—has scripted our lives. Telling the story of economics like never before, Everyman makes legible the ethereal ink in which it’s etched. A character-driven psychological drama, it presents economics’ leading...

Many people believe that an economy is something out of their control. if you believe that, get ready for your mind to be blown. David will break down each of the 4 components of an economy and how you can take full control over each of them. If you've been struggling in any way in life, it's because you have not Built Your Own Economy.

“If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work.” —Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard University A sweeping, engrossing history of how economic...