検索キーワード： ミクロ経済学

忙しい日々。毎日やるべき仕事が多く、気づけば一日が終わっている。自由な時間はスマホに溶け、自由なお金は何も考えずに消費している。生活には困っていないけど、本当にこのままで良いのか。一度しかない人生を有意義に……そう、もっと「コスパの高い時間とお金の使い方」はないのだろうか。───その答えは、経済学にありました。

難解な数式を一切使わず、私たちの毎日の買い物や働き方を支配する「インセンティブ」と「市場」の法則を鮮やかに解き明かします。朝の通勤電車や家事の合間に耳を傾けるだけで、見慣れたスーパーの売り場や職場の...

Market Wizards: The Next Generation continues in the three-decade tradition of the hugely popular Market Wizards series, interviewing exceptionally successful traders to learn how they achieved their extraordinary performance results.

Why do stock and housing markets sometimes experience amazing booms followed by massive busts, and why is this happening more and more frequently? In order to answer these questions, William Quinn and John D. Turner take us on a riveting ride through the history of financial bubbles. As they do so, they help us understand why bubbles happen and why some have catastrophic economic, social, and political consequences while others have actually benefited society. 

Principles of Economics is a university-level textbook in economics that offers a clear and concise exploration of the most important economic concepts. This book is unapologetically Austrian in its approach. It tackles major economic concepts and topics independently, but in a logical sequence aimed at delivering the listener an understanding of economics at an individual and societal level, and the widespread implications of economics as a topic.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

每一次买咖啡、投递简历或是犹豫是否贷款买房的日常瞬间，你其实都在参与一场由激励机制与市场规律悄悄操控的财富博弈。当工资跑不过通胀，当精心规划的决定反而带来反效果，你是否感到过焦虑与无力？摆脱枯燥的公...

毎日の買い物からキャリアの決断まで、私たちの日常の選択を静かに支配する見えない経済のルールを解き明かし、より賢く豊かな人生をデザインするための視点を手に入れませんか。満員電車に揺られる通勤の朝や、家...

Of Galbraith's classic examination of the 1929 financial collapse, the Atlantic Monthly said:""Economic writings are seldom notable for their entertainment value, but this book is. Galbraith's prose has grace and wit, and he distills a good deal of sardonic fun from the whopping errors of the...

 Misunderstanding Financial Crises offers a back-to-basics overview of financial crises and shows that they are not rare, idiosyncratic events caused by a perfect storm of unconnected factors. Instead, Gorton shows how financial crises are, indeed, inherent to our financial system.  

Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People’s notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people’s identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives.

A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Few things affect the day-to-day lives of everyone more than the economy. Economics is a subject everyone should know at least a little about. How your country’s economy is doing directly affects you, even though you may not be able to see it. Understanding the basic terms and definitions, so when the financial news comes on you won’t have to skip it because you don’t understand it. In this practical glossary, you'll learn about economics, including some of its foundational topics and concepts.

Penguin presents the audiobook edition of Superfreakonomics by Stephen J. Dubner and Steven Levitt, read by Stephen J. Dubner. Steven Levitt, the original rogue economist, and Stephen Dubner have been working hard, uncovering the hidden side of even more controversial subjects, from charity to...

The bailouts during the recent financial crisis enraged the public. They felt unfair - and counterproductive: people who take risks must be allowed to fail. If we reward firms that make irresponsible investments, aren't we encouraging them to continue to act irresponsibly? Bailouts have happened throughout economic history and are unavoidable in any modern, market-based economy. And they're actually good. Contrary to popular belief, the financial system cannot operate properly unless the government stands ready to bail out banks and other firms.

Domine a economia real e transforme suas decisões financeiras diárias entendendo os incentivos ocultos ao seu redor. Seja ouvindo no trajeto para o trabalho ou planejando as contas da semana, a linguagem acessível desta obra substitui jargões complexos por soluções práticas. Descubra como...

أتقن فن اتخاذ القرارات بوعي عبر فهم مبسط لأساسيات الاقتصاد الشخصي بعيدا عن لغة الأرقام. استمتع برحلة استماع هادئة ومريحة تناسب أوقات تنقلك، حيث تتحول المواقف...

Domina las fuerzas económicas que controlan tus finanzas personales y transforma tus decisiones de consumo diarias. Ya sea que estés negociando un salario, administrando el presupuesto del hogar o buscando proteger tus ahorros, este revelador análisis te dará claridad absoluta. Aprenderás a...

Domina tus finanzas personales revelando los principios de economía que controlan en secreto tu dinero y tus decisiones. Ya sea que te preocupe la inflación al hacer la compra o busques optimizar tu ahorro, este recorrido accesible ilumina los mecanismos invisibles de tu rutina diaria. Es la...