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Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

Em O Livro Secreto do Escritor, você será convidado a: mergulhar nos bastidores da literatura ao marketing digital; fazer exercícios para traçar sua personalidade na escrita e marca pessoal; entender como funciona a lista dos mais vendidos; todas as etapas da produção de um livro, leitura crítica, direito autoral, caminhos da publicação e como distribuir e divulgar o livro no Brasil e no exterior.

There is a leadership skill no one taught you—yet it determines the quality of every decision you make. Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today’s environment, those scripts are persistently working against them. The more leaders...

In this book, branding strategist and business mentor Kam-Au Amen reveals some keys to transforming your unique skills and passions into a thriving brand business that transcends your industry and leaves a lasting impact on the world.

Forget everything you think you know about writing and get ready to discover a transformational approach for wellbeing, productivity, better relationships and more creative thinking, in just 6 minutes a day.

You’ll learn how to write a clear, impactful business book, even if you’ve never seen yourself as a writer. Kevin shows you how to turn your clients’ questions into chapters, why short books outperform long ones, and how your book becomes your most powerful tool for attracting clients, building trust, and positioning yourself as the go-to expert.

Are you ready to become a published author and earn passive income from your knowledge, skills, or passion? In this practical, no-fluff audiobook, self-publishing expert Evelyn Grace Harper walks you through everything you need to know to successfully write, publish, and market your first eBook or audiobook—even if you’ve never written a book before.

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que...

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

With over twenty years of personal experience in sales training, operations, and sales leadership, Richard Harris is ready to help you do just that. The Seller’s Journey is your guidebook to Richard’s N.E.A.T Selling philosophy, methodology, and process. By bringing together his thirteen sales tactics with insights from psychology and his own life, Harris provides you with a sales compass that helps to orient you on your own journey and bring your own authentic self to the process.

The Complete Book of Grant Writing is the ultimate grant book that shows you how to write a grant proposal if you're seeking funding through government grants, foundation grants, and specialty grants. Grant proposal writing is an intricate process where any bits of misinformation or formatting errors can mean the difference between securing funding or not. Professional grant writer Nancy Burke Smith and philanthropy consultant and grant maker E. Gabriel Works unveil the secrets behind how to find and successfully apply for grants.

The best students, the top performers, the quickest learners - it's not by luck. They know what they're doing, and you can be like them too. We've never been taught how to learn. Yet learning is the keystone to any goal you want to achieve. Let's start changing your life with this very book. A learning structure and framework that takes you from A-Z, in what to do and how to approach it.

Discover the transformative power of artificial intelligence in the world of advertising with ‘The AI Edge in Advertising’. This comprehensive guide features 20 actionable prompts designed to help professionals accelerate and personalize customer service, optimizing their workflow and deepening client connections. With over 15 years in the advertising industry, author Stephanie Fischer shares valuable insights and practical strategies to revolutionize the way you engage with clients.

Do you want to know a secret? Marketing stinks. I have a feeling you might agree. In fact, odds are that when you started your business, you didn't start it because you wanted to get involved with marketing. You were good at something or had something to sell, and you wanted to do it for yourself. And now marketing feels like one of those necessary evils you just can't get away from. But you know what? You're not alone. And...there's hope.

UNWRITTEN: The Thought Leader’s Guide to Not Overthinking Your Business Book is a business book about how to write a business book. Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most importantly, it teaches you how to prioritize your time, so you don’t end up overthinking where you need to let go (the writing) and underthinking where you need to lean in (positioning, publishing, and promoting).

Nonfiction Alchemy will show you how to write, publish, and market your book—without resorting to AI writing tools, wasting time and resources pursuing traditional publishing (only to be ignored or rejected), or attending nausea-inducing signing tables at your local bookstore.

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Grant Writing Basics and Beyond is the ultimate guide to developing successful grant proposals. Whether you're a nonprofit professional, a researcher, or a community organizer, this comprehensive resource will equip you with the tools and strategies you need to secure funding for your important projects. From identifying funding opportunities to crafting a compelling narrative that captures the attention of funders, this book covers all aspects of the grant writing process.