検索キーワード： ビジネス分野

NEW YORK TIMES BESTSELLER David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social, or technological—now updated with a new chapter on digital curation. “How Music Works is a...

Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates...

Wisdom and musings on creativity and life from one of the world’s most beloved musicians, producers, and mentors, Quincy Jones. 12 Notes is a self-development guide that will affirm that creativity is a calling that can and should be answered, no matter your age or experience.

Talent alone won't build your music career-but a proven system will. In "More Than Talent", veteran touring musician and marketing expert Kenny Feinstein delivers a raw, no-nonsense blueprint for turning your passion into a sustainable livelihood. Forget waiting for a "big break." Through seven actionable steps, from dominating social media and busking on freeway off-ramps to running "More Fans Now" ad campaigns and owning your email list, Feinstein reveals the exact strategies that took him from a broke punk kid in a garage to playing the Vans Warped Tour and Telluride Bluegrass Festival.

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

演奏はしたいけどMCはしたくない。MCのことを考えると演奏どころではなくなる。そんな悩みを抱えている方は多いのではないでしょうか。

In 1968 Mick Jagger couldn't understand why the Rolling Stones were broke. The man he asked for help was a German prince, a merchant banker. They forged an unlikely alliance which re-invented the business of rock 'n' roll. As a youthquake shook the Establishment, Prince Rupert Loewenstein thrived in both worlds, never relinquishing his elegance or decorum. Coolly impartial and dryly humorous, this is a refreshingly different take on the rock 'n' roll world from within its inner sanctum.

Artificial intelligence (AI) has been revolutionizing various industries, and the world of music is no exception. As technology continues to advance, AI is increasingly playing a significant role in the creation and production of music. With its ability to analyze vast amounts of data and learn patterns, AI has the potential to transform the way we compose, produce, and consume music.

SNSの数字に追われる消耗戦や一過性のバズから抜け出し、少数でも熱狂的なファンと共に持続可能な音楽キャリアを構築するための実践的なビジネス戦略。深夜のスタジオワークや移動中の電車内で自らの未来と向き合う...

荒廃したストリートの片隅で生まれた反逆のカルチャーは、いかにして世界を熱狂させ、10億ドル規模の巨大ビジネスへと変貌したのか、文化と資本が激突するエネルギッシュなヒップホップの歴史を鮮やかに解き明かし...

情熱を注いで生み出した楽曲から確実な収益を上げ、不透明な音楽ビジネスの荒波を乗り越えて持続可能なキャリアを築くための実践的なマネタイズ戦略です。趣味や副業の枠を超えてプロとして独立を目指すクリエイタ...

才能や情熱だけでは生き残れない過酷な音楽業界において、着実な収益化を図りながら、長く活動を続けるための独自のキャリア戦略を構築する実践的なロードマップを手に入れよう。漠然とした憧れを抱えたまま立ち止...

Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make. Music business executive Mike Warner provides actionable advice, time-tested through more than 20 years in the music industry with proven results.

In this long-awaited memoir, illustrated with over 100 never-before-seen photos from his personal collection, the groundbreaking record producer chronicles his struggles, his success, and the celebrated artists that made him a legend. Over the last twenty-five years, legendary music producer and...

A 2025 BOOK OF THE YEAR PICK IN: The Guardian, The Telegraph, GQ and The Wire 'Passionate and rigorous... riveting' Financial Times '[a] cool-headed but powerful polemic...' Sunday Times ' A studs-up assault on streaming economics' The Guardian 'A vital addition to the genre... arrives not a...

In The Music Business, Paul Wiltshire, founder and CEO of Songtradr and owner of Bandcamp, offers an unflinching, practical guide to building a sustainable career in today's music industry. Drawing on decades of experience, Wiltshire traces how the best careers are built from the inside out...

What does the founding of the Sugarhill Gang teach us about business development? What can we learn about management and leadership from Jay-Z's decades-long dominance? What does Ice Cube's refusal to accept $75,000 to remain a member of NWA tell us about risk management? What can we learn about...

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

The unexplored story of rock’s greatest and perhaps most enigmatic instrumentalist. A contender for the G.O.A.T. – the greatest of all time – Jeff Beck left an indelible mark on rock history. His sudden loss in 2023 prompted an outpouring of grief and respect from his peers that only...

“A hot-rod joy ride through mid-20th-century American history” (The New York Times Book Review), this one-of-a-kind narrative masterfully recreates the rivalry between the two men who innovated the electric guitar’s amplified sound—Leo Fender and Les Paul—and their intense competition...