検索キーワード： ビジネス分野

Singer-songwriter. Trailblazer. Mastermind. The Beatles of her generation. From her genre-busting rise in country music as a teenager to the economic juggernaut that is the Eras Tour, Taylor Swift has blazed a path that is uniquely hers. But how exactly has she managed to scale her success—multiple times—while dominating an industry that cycles through artists and stars like fashion trends? How has she managed to make and remake herself time and again while remaining true to her artistic vision?

演奏はしたいけどMCはしたくない。MCのことを考えると演奏どころではなくなる。そんな悩みを抱えている方は多いのではないでしょうか。

Drawing on over a hundred interviews with industry insiders, former Spotify employees, and musicians, Mood Machine takes us to the inner workings of today's highly consolidated record business, showing what has changed as music has become increasingly playlisted, personalized, and autoplayed.

For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Secrets of the Music Business: How Not to Get F--ked as an Entrepreneur with a Dream is an informative how-to book about bringing your dreams to fruition. Tony M. Fountain, a.k.a. TMF Precha, founder and EIC of Now Entertainment, walks you through the entertainment industry's ins-and-outs, what to do and what not to, sharing secrets of success. He reveals where to spend your money in start-up costs and how to avoid being scammed by snakes. This book doesn't waste your time with the basic information you'll find performing a quick web search.

Playlist Profits isn’t about chasing trends, buying fake streams, or dropping another song into the void. It’s about building an unstoppable machine that grows your career while you sleep. Inside this book, you'll discover a proven roadmap that helped me (Manafest) hit over 130 million Spotify streams, land Super Bowl placements, & build a real fanbase—not bots, not luck, but a system.

Dive into the world of independent music with The Independent Artist Blueprint audiobook, narrated by author Eric Leo (aka Eric Leo 108). Whether you’re crafting your first verse in a bedroom studio or negotiating beat contracts, this guide delivers a hands-on playbook for turning passion into profit. You’ll learn how to develop a signature style, craft lyrics that resonate, choose and license beats without overspending, and record tracks both at home and in the studio.

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

Legendary entertainer Gary Owens draws upon his four decades in radio, TV, film, and animation to show you how to break into the voiceover business and carve out a million-dollar niche for yourself with your voice. Sprinkled with priceless anecdotes and tips throughout from well-known actors, producers, and agents, Owens gives you the inside track on becoming a successful DJ, newscaster, announcer, sportscaster, commercial or cartoon voice, or other type of voice artist.

In this valuable resource guide for both beginners and professionals, veteran songwriter, producer, arranger, vocalist, music director, and educator Larry D. Batiste shares practical advice and tips from his decades of experience in ways that are bound to help all listeners improve their songwriting skills. Through this book, listeners will learn the craft of professional songwriting, including the ins-and-outs of song structure, lyric and melody writing, and the essential elements of a hit song.

For aspiring and seasoned music producers alike, the lack of transparency in the industry can lead to confusion, costly mistakes, and missed opportunities. Without a clear set of guidelines, many talented producers stumble not because of a lack of ability but because they simply are not equipped with the right knowledge or strategy to navigate industry demands. This audiobook is here to serve as a comprehensive guide-a rulebook that translates the complexities of the music business into actionable steps.

The fourth volume of the Solo Acoustic Musician series expands on subjects only touched upon in earlier volumes. Michael Nichols chooses in this book to focus on a unique musical environment and subculture — the “open mic” event, at which performers sign up to play. Some are amateurs, some are professionals, and many are Solo Acoustic Musicians. Michael once again strives to give you a truthful and transparent look into a Solo Acoustic Musician's lifestyle by sharing his experiences at various types of open mics, as a performer, as a host, and as a member of the audience.

How to Succeed in the Music Industry in 2025 and Beyond is your ultimate guide to thriving as an independent artist, producer, or DJ in today’s digital landscape. This audiobook breaks down the essential steps to build your brand, market your music, and create multiple income streams while staying true to your artistry.

Secret (and not-so-secret) weapons, side-of-the-stagers, rhythm and horn sections, backup singers, accompanists—these and other "band people" are the anonymous but irreplaceable character actors of popular music. Through interviews and incisive cultural critique, writer and musician Franz Nicolay provides a portrait of the musical middle class.

Dream Like an Artist, Think Like an Accountant is a conversational and action-oriented book that will make you better at managing your business finances so that you can free up time, energy, and headspace to achieve more creatively. In short, this book does not try to change you. Leveraging the skills you already have, this book offers a masterclass in three core business management concepts.

But like any art industry, there’s competition, dos and don’ts, and tricks of the trade that no one likes to tell. Achieving that music dream seems out of reach, and the overwhelming reality of building your music career can sap the joy out of your beloved passion.

For 25 years, the Rock and Roll Hall of Fame has defined Cleveland’s image as the “Rock and Roll Capital of the World.” But while the Rock Hall has become an iconic landmark for the city of Cleveland and for fans of rock and roll around the world, it was just one missed phone call away from never being built in Cleveland. If the prominent singer and actress Lesley Gore hadn’t contacted radio personality Norm N. Nite in August 1983, the Hall of Fame would not be in Cleveland—period.

Benny Pough shares his story in On Impact, which is full of lessons on living a life of impact, rising through the leadership ranks, and having to overcome a near-death car crash that almost took it all.

Studies show that today, the line between being a musician, a businessperson, and a salesperson have become largely blurred. Not only is this a risk for you if you’re trying to succeed in this business, but it also creates an empowering opportunity for you to master the industry. Are you ready to learn how?