検索キーワード： ビジネス分野

After starting two iconic music venues and surviving the dot-com bust, Michael Dorf offers gripping stories and hard-earned business lessons with a contrarian twist. As technology becomes more deeply woven into our lives, the key to success can be found in satisfying people’s yearning for live human interaction.

Damian Keyes has written the ultimate guide for musicians to enhance and take control of their music careers! This audiobook is packed full of ideas, tips and stories, alongside a defining 30 Day Challenge, to help you reach your full potential. Stop Selling Music: Career Changing Lessons For Musicians shows you how to build a career you are proud of with foundations that will last a lifetime, whether your goals are to make a living from session playing, songwriting, touring the world or selling out stadiums!

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

Digitally Independent is a step-by-step guide to success for independent music artists. It discusses in detail about how independent artists can start from the beginning. In order to start their realization of being their own business. The book is written by Melissa B. an independent singer/songwriter and network engineer, who has successfully structured a independent label. In addition to her music career, Melissa B. is extremely passionate about supporting young women interested in engineering and technology.

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

“Don’t bore us, get to the chorus” is Bill Sullivan’s motto, which will come as no surprise to anyone who opens Lemon Jail. A raucous tour diary of rock ’n’ roll in the 1980s, Sullivan’s book puts us in the van with the Replacements in the early years. Barreling down the highway to the next show through quiet nights and hightailing it out of scandalized college towns, Sullivan - the young and reckless roadie - is in the middle of the joy and chaos, trying to get the band on stage and the crowd off it and knowing when to jump in and cover Alice Cooper.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.

Today you need to view yourself through the new rules of the music industry. Those who play by them will succeed. Gone are the old days where you would hope to get signed and then become a star (i.e., everything would be done for you). Do you wonder why other artists are getting breaks and you are not? Making it in the music industry isn't about catching that big break anymore. Getting your career off the ground can be a long and scary task. In this cutting-edge book Tommy Swindali maps out everything you need to know.

Help and advice for new buskers and seasoned street musicians. Narrated by a full-time industry professional with more than 10 years' experience of busking across the country. Alton has had three UK top 10 self produced EPs in the iTunes singer-songwriter charts, all funded through busking. This audiobook is jam packed with handy tips and recommendations to help you learn the craft of busking, develop your skills, and maximize your profits.

I will show you five passive-income sources and three active-income sources as an independent DIY musician. I will highlight passive- and active-income streams for independent musicians and recording artists. These are the way you can maximize your income and take advantage of the ways you can make money even if you weren't aware of it.

Paradoxe entre l’abondance pour le consommateur et ses choix de plus en plus restreints ; mépris  de la propriété intellectuelle, donc incapacité  d’assurer un revenu décent aux créateurs ; modèle  d’affaires ne servant que les monopoles (70 % à  85 % des revenus publicitaires engrangés par  Google, YouTube, Facebook, Netflix… ) ; "indifférence" politico­juridique, car les gouvernements  ne semblent pas vouloir remédier à cette situation.

This is a guide for the music business and solid musicianship in general. This is for the working musician who may play on the weekends for a hobby but aspires to do more.

This guide won’t take you from zero to 10,000 dollars overnight. Instead, it will show you the first steps to building a business that has the potential to scale toward a six-figure income. I will pull back the curtains behind my business. I’m sharing the mind-set, the tools, the proven strategies, and the knowledge that I’ve obtained over the years that I’ve been selling beats online.

The music world has changed, and there’s no coming back. The absolute majority of people now prefer to stream their favorite music, and 94 percent use playlists for this purpose. In fact, playlists replaced the radio, and now every artist has a chance to become a newborn music star just from a successful placement in a top Spotify or Apple Music playlist. But what do you need to become “playlist” worthy? What music do you need to record? And, most importantly, how do you get on such playlists?

A riveting saga in the history of rock ‘n’ roll: the decades-long rivalry between the two men who innovated the electric guitar’s amplified sound - Leo Fender and Les Paul - and their intense competition to convince rock stars like the Beatles, Jimi Hendrix, and Eric Clapton to play the instruments they built.

Are you an amateur musician, singer, or songwriter trying to make a living out of your hobby? Or perhaps you’re already a seasoned professional who knows his/her way around but still cannot master the business side of music making? Regardless of your act, there are certain things you must know that are truly critical for your success and without them you just won't build anything sustainable.

Author Adam Cruz takes you on a fast-paced journey through the complicated world of streaming music. In his distinctive narrative style, he details the effects that manual interplay have had on royalties and chronicles the diminishing value of music, the rise of streaming services, and the changing attitudes of music lovers. Cruz also shares tips and tales from his days of running a widely popular NYC disco label at the turn of the millennium.

Dre Baldwin shares content marketing ideas for a music band.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

The authorized biography of the most notorious rock manager of all time, Peter Grant, best known for his work with Led Zeppelin. Often acknowledged as the "fifth member of Led Zeppelin", Grant's story has appeared in fragments across countless Zeppelin biographies, but none has explored who this brilliant and intuitive manager yet flawed and sometimes dangerous man truly was. No one has successfully captured the scope of his personality or his long-lasting impact on the music business. Acclaimed author and journalist Mark Blake seeks to rectify that.