検索キーワード： ビジネス分野

Do you know the difference between owning your publishing and owning your masters? If you've ever looked at a royalty statement, a record deal, or a publishing contract and felt completely lost, you're not alone. The music industry runs on two separate forms of ownership—the publishing (the song itself) and the master (the specific recording of that song)—and most artists, songwriters, and producers struggle to explain the difference in plain language. This book changes that.

“A hot-rod joy ride through mid-20th-century American history” (The New York Times Book Review), this one-of-a-kind narrative masterfully recreates the rivalry between the two men who innovated the electric guitar’s amplified sound—Leo Fender and Les Paul—and their intense competition...

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

Learning to Be a Popular Music Producer takes everything typically taught in university-level Popular Music Production programs and opens it up to anyone who wants to build a career as a producer—no formal study required. Drawing on the author's three-decades-plus career as a working music producer alongside 26 years in music education, the book starts by breaking down the core knowledge every producer needs.

Как записать хит, который взорвет чарты и надолго останется в миллионах плейлистов и роликов в TikTok? Как создать запоминающийся сценический образ и общаться с поклонниками? А как снять вирусный клип, организовать успешный концерт и как вообще работает российская музыкальная индустрия? В аудиокниге «От демки до концерта» Борис Суворов, основатель музыкального агентства UpSound, отвечает на самые актуальные вопросы всех, кто хочет зарабатывать на своей музыке.

REGGAE ROADBLOCKS discusses key issues that have affected the development of the business of Jamaican Reggae at both the national and international levels. The issues raised reflect the perspective of the author, Lloyd Stanbury, from his vantage point as a Jamaican entertainment attorney and music business professional with substantial international industry experience.

Master the music industry and turn your independent artist hustle into a profitable, sustainable career. Perfect for your commute to the studio or your next gig, this empowering audio experience grounds you in practical reality. Stop letting confusing contracts and mysterious royalty flows drain...

Escape algorithmic playlists and uncover the gritty DIY hustle fueling authentic underground hip-hop. Whether you are powering through a long commute or settling in for a focused deep listening session, this high-energy journey takes you far beyond major label machinery. Step into the dive...

Talent alone won't build your music career-but a proven system will. In "More Than Talent", veteran touring musician and marketing expert Kenny Feinstein delivers a raw, no-nonsense blueprint for turning your passion into a sustainable livelihood. Forget waiting for a "big break." Through seven actionable steps, from dominating social media and busking on freeway off-ramps to running "More Fans Now" ad campaigns and owning your email list, Feinstein reveals the exact strategies that took him from a broke punk kid in a garage to playing the Vans Warped Tour and Telluride Bluegrass Festival.

Experience the gritty music history of how 1970s Bronx street battles birthed a billion-dollar pop culture empire. Perfect for your daily commute or an intense workout, this high-energy cultural study immerses you in the arson-ravaged neighborhoods where marginalized youth invented a...

Uncover the high-stakes music history and creative psychology behind the pop culture anthems that define our lives. Whether you are powering through a morning commute or deep in focused work, this energetic journey reveals how a technical accident became the emotional heartbeat of society. Step...

Transform your musical ambition into a profitable, sustainable career by mastering independent artist entrepreneurship. If you are exhausted by confusing industry noise and struggling to monetize your daily grind, this empowering roadmap provides the exact leverage you need to succeed. Stop...

Master the modern music business and build a sustainable career without sacrificing your rights as an independent artist. Whether you are commuting to a studio session or grinding through a late-night mix, this practical guide empowers creatives who feel overwhelmed by industry gatekeepers. Stop...

Cantante, compositora, pionera, mente maestra… Desde su ascenso en la música country en su adolescencia hasta el gigante económico que ha representado el Eras Tour, Taylor Swift ha forjado un camino único. ¿Pero cómo ha conseguido superar sus propios éxitos (y hacerlo en múltiples...

Cantante, compositora, pionera, mente maestra… Desde su ascenso en la música country en su adolescencia hasta el gigante económico que ha representado el Eras Tour, Taylor Swift ha forjado un camino único. ¿Pero cómo ha conseguido superar sus propios éxitos (y hacerlo en múltiples...

Sync music is vastly different from what is on the radio and that is the challenge. I won't reveal any secret techniques with this book. I just want the next Sync Agent or Music Supervisor to not have to stop what they are doing to explain the differences. This is just for those in need of being spoon-fed on this topic. Hopefully, this book will fill that enormous need...

PARTY BOYS is the amazing true story of how a family from a small farm town in Canada built an entertainment empire in New York City where more than 40 million people danced, laughed, and had the time of their lives.

"Hired Musician" is a co-authored work about how to make a living as a musician. Mat Maxwell and Seth Costner have distilled their years of experience into a comprehensive guide that's as informative as it is engaging. Raw, real, and written for aspiring and established musicians alike, "Hired Musician" is your roadmap to getting and keeping gigs.

This audiobook gives all of the tricks that I have used to gain millions of streams from my indie music. The book tells you how to leverage today's technology to gain global growth with your music. It is a fun listen with an array of tips and tricks to help grow your music online in 2024 and beyond.

In recent years, narratives about the music industry tend to hew to a common theme: it was humming along for decades until the Internet and Napster came along and disrupted it. Key Changes shows that this view is incorrect: the industry was actually shaken up not once in the 1990s, but ten times over more than 100 years.