検索キーワード： ビジネス分野

演奏はしたいけどMCはしたくない。MCのことを考えると演奏どころではなくなる。そんな悩みを抱えている方は多いのではないでしょうか。

才能や情熱だけでは生き残れない過酷な音楽業界において、着実な収益化を図りながら、長く活動を続けるための独自のキャリア戦略を構築する実践的なロードマップを手に入れよう。漠然とした憧れを抱えたまま立ち止...

荒廃したストリートの片隅で生まれた反逆のカルチャーは、いかにして世界を熱狂させ、10億ドル規模の巨大ビジネスへと変貌したのか、文化と資本が激突するエネルギッシュなヒップホップの歴史を鮮やかに解き明かし...

NEW YORK TIMES BESTSELLER David Byrne’s incisive and enthusiastic look at the musical art form, from its very inceptions to the influences that shape it, whether acoustical, economic, social, or technological—now updated with a new chapter on digital curation. “How Music Works is a...

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

情熱を注いで生み出した楽曲から確実な収益を上げ、不透明な音楽ビジネスの荒波を乗り越えて持続可能なキャリアを築くための実践的なマネタイズ戦略です。趣味や副業の枠を超えてプロとして独立を目指すクリエイタ...

Artificial intelligence (AI) has been revolutionizing various industries, and the world of music is no exception. As technology continues to advance, AI is increasingly playing a significant role in the creation and production of music. With its ability to analyze vast amounts of data and learn patterns, AI has the potential to transform the way we compose, produce, and consume music.

SNSの数字に追われる消耗戦や一過性のバズから抜け出し、少数でも熱狂的なファンと共に持続可能な音楽キャリアを構築するための実践的なビジネス戦略。深夜のスタジオワークや移動中の電車内で自らの未来と向き合う...

Beginning on the night in November 1963 when his mum took him to see the Beatles live at Manchester’s ABC Cinema, Mike Pickering takes the listener through sixty years of clubs, clothes, gigs, record labels, football matches and politics. Pickering has lived through decades of rapid change in popular music. As an influential DJ he introduced house music into the legendary Haçienda. He signed Happy Mondays and James to Factory Records before working with Kasabian, Gossip and Calvin Harris at Sony.

Dubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates...

Track how the hit single evolved from parlor sheet music to algorithmic streaming dominance in this pop culture history. Perfect for your daily commute or a nostalgic road trip, this energetic exploration reveals the hidden machinery behind your favorite artists. Witness how clever executives...

Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make. Music business executive Mike Warner provides actionable advice, time-tested through more than 20 years in the music industry with proven results.

In this long-awaited memoir, illustrated with over 100 never-before-seen photos from his personal collection, the groundbreaking record producer chronicles his struggles, his success, and the celebrated artists that made him a legend. Over the last twenty-five years, legendary music producer and...

The unexplored story of rock’s greatest and perhaps most enigmatic instrumentalist. A contender for the G.O.A.T. – the greatest of all time – Jeff Beck left an indelible mark on rock history. His sudden loss in 2023 prompted an outpouring of grief and respect from his peers that only...

Show biz memoir at its name-dropping, bridge-burning, profane best: the music industry’s most outspoken, outrageous, and phenomenally successful executive delivers a rollicking memoir of pop music’s heyday. During the 1970s and '80s the music business was dominated by a few major labels and...

What does the founding of the Sugarhill Gang teach us about business development? What can we learn about management and leadership from Jay-Z's decades-long dominance? What does Ice Cube's refusal to accept $75,000 to remain a member of NWA tell us about risk management? What can we learn about...

An astonishing—and astonishingly entertaining—behind-the-curtain history of Hollywood’s transformation over the past five decades as seen through the agency at the heart of it all, from the #1 bestselling co-author of Live from New York and Those Guys Have All the Fun. In 1975, five young...

告别零散的灵感变现与不稳定的兼职困境，掌握这套将音乐创作转化为可持续版权收益的硬核商业生存法则。当你还在音乐生态的迷雾中摸黑前行、困惑于谁动了你的版税蛋糕时，是时候看清价值链背后的真实权利结构了。无...

拒绝盲目追逐短期流量，独立音乐人完全可以通过系统化的商业策略，在不妥协艺术表达的前提下打造实现财务自由的可持续职业生涯。无论你是刚起步的创作新人，还是正为现金流焦虑的全职歌手，这里没有虚无缥缈的速成...

在充满残酷竞争的音乐商业版图中，仅靠才华无法将创作热情转化为可持续的职业变现收入。当你面对复杂的版权机制与微薄的流媒体分成感到迷茫时，这里为你提供了一套剔除空泛鸡汤的实战化生存指南。无论你是独立音乐...