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What began as a simple solution to sharing videos became one of the most powerful cultural forces of the modern age.In A Brief History of YouTube, readers are taken inside the astonishing rise of the platform that transformed entertainment, education, politics, business, and everyday life. But...

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online...

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social...

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. 

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising...

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation.  

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Du bist selbstständig und plötzlich findest du dich in einem Chaos aus Content Erstellung und Social-Media-Marketing wieder. Als neuer Anbieter auf dem Markt musst du an deine Kunden kommen und jeder sagt dir, dass Content Marketing DIE Lösung schlechthin ist. Statt an deinem eigentlichen Produkt zu arbeiten, wirst du plötzlich eine Ein-Personen-Werbeagentur für dich selbst.

Discover some of the world’s best YouTube marketing techniques to build lasting relationships with your customer base. This audiobook offers proven techniques that will help you create better videos, market them effectively, and gain more satisfied customers!

Abandona tu presencia digital dispersa y crea una estrategia de marketing enfocada que genere ventas reales y medibles. Si te sientes abrumado acumulando interacciones que no pagan las facturas, es hora de construir una identidad comercial magnética. Deja de intentar agradar a todo el mundo y...

Transforma cualquier oferta confusa en una opción irresistible dominando el posicionamiento y tu propuesta de valor. Ideal para escuchar camino a la oficina, esta guía práctica elimina el ruido mental y te enfoca en lo que realmente importa. Supera la frustración de tener una gran idea que...

SCALING YOUR STORY is not written from the comfort of certainty. It is written from the memory of long days that blurred into longer nights, from a business that looked successful on the outside but felt heavy on the inside. There was a time when Brian Keane believed working harder was the answer. More hours. More content. More effort. But the truth revealed itself slowly growth doesn’t come from doing more, it comes from doing the right things, in the right order, with the right structure behind them.

Stoppe die endlose Jagd nach Likes und verwandle deine Reichweite durch gezielten Markenaufbau in messbaren Umsatz. Wenn du beim Pendeln nach einer klaren Strategie suchst, um dein Business online profitabel zu machen, liefert dir dieser praxisnahe Begleiter die Lösung. Lerne, wie du aus...

Your competitors are drowning in digital noise. Your next customer is standing at their mailbox. The average person sees 6,000 to 10,000 ads a day, and tunes out almost all of them. Mikey Miller, MBA, spent two decades and over $100,000 learning that the hard way: a page-two Google ranking, a thousand Facebook followers who never bought a thing, podcast episodes with plenty of views and zero revenue. Then he found something that worked: a shared 9x12 postcard mailed straight to local mailboxes.