検索キーワード： ナレーター "Mark Ashby" すべてのカテゴリー

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

A decade after the cold war ended, policy makers and academics foresaw a new era of peace and prosperity, an era in which democracy and open trade would herald the "end of history." The terrorist attacks of September 11, 2001, sadly shattered these idyllic illusions, and John Mearsheimer's masterful new book explains why these harmonious visions remain utopian.

Starting in 1948 and reaching its climax during the Six-Day War of 1967, The Hope begins the story of Israel, a country fighting for its life - outmatched and surrounded by enemies. Zev Barak, Sam Pasternak, Don Kishote, and Benny Luria are all officers in the Israeli Army, caught up in the sweep of history, fighting the desperate desert battles and meeting the larger-than-life personalities that shaped Israel’s fight for independence. 

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. 

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

Two patients attempt to escape from the eponymous psychiatric institution. McSweeney's is a literary journal based in San Francisco.

A hypochondriac doctor cares for his son. McSweeney's is a literary journal based in San Francisco.

Disturbing occurrences remake a small town. McSweeney's is a literary journal based in San Francisco.

How one nearly forgotten 1920s publisher’s “little blue books” created an inexpensive mail-order information superhighway that paved the way for the sexual revolution, influenced the feminist and civil rights movements, and foreshadowed the age of information.

The Glory plunges immediately into the violence and upheaval of the Six-Day War of 1967 - and continues the dramatic story of Israel’s struggle for survival. A sprawling, action-packed novel, Wouk takes listeners through the terrors of the Yom Kippur War, the famous Entebbe rescue, and the airstrikes on Saddam Hussein’s nuclear reactor - ending with the final hope for peace. 

Despite dogged attempts by musicologists worldwide to find its source, the violin’s origins remain maddeningly elusive. The instrument surfaced from nowhere in particular, in a world that Columbus had only recently left behind and Shakespeare had yet to put on paper. By the end of the violin’s first century, people were just discovering its possibilities. But it was already the instrument of choice for some of the greatest music ever composed by the end of its second. By the dawn of its fifth, it was established on five continents as an icon of globalization, modernization, and social mobility, an A-list trophy, and a potential capital gain.

In Great Games, Local Rules, Alexander Cooley, one of America's most respected international relations scholars, explores the dynamics of the new competition for control of the region since 9/11. All three great powers have crafted strategies to increase their power in the area, which includes Afghanistan and the former Soviet republics of Turkmenistan, Uzbekistan, Kyrgyzstan, and Kazakhstan. Each nation is pursuing important goals: basing rights for the US, access to natural resources for the Chinese, and increased political influence for the Russians.

In this insightful anthology, historians Marvin E. Gettleman and Stuart Schaar have assembled a broad selection of documents and contemporary scholarship to give a view of the history of the peoples from the core Islamic lands, from the Golden Age of Islam to today.

In the third book of the Invasion America Series, bitter glacial cooling has brought the Earth to the brink of starvation, making U.S. soil the most valuable in the world.From Mexico, the Chinese-dominated Pan-Asian Alliance and the South American Federation smash across the Rio Grande. It is the greatest assault in history.

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.

Forced to become a normal citizen, the exiled son of the late Shah of Iran attempts to provide understanding and direction for his country and its people.

Downton Abbey has brought out the Anglophile in American fans of the hit TV series. But Anglophilia has a long history in America. Why are some native-born residents of our Shining City Upon a Hill, where All Men Are Created Equal, seduced by the fluting tones of manor-born privilege? At last, Anglophilia explained - in American, thank you.

From the beginning, ’68 was a season rocked by national tragedy and sweeping change. Opening Day was postponed and later played in the shadow of Martin Luther King, Jr.’s funeral. That summer, as the pennant races were heating up, the assassination of Robert Kennedy was later followed by rioting at the Democratic National Convention in Chicago. But even as tensions boiled over and violence spilled into the streets, something remarkable was happening in major league ballparks across the country. Pitchers were dominating like never before, and with records falling and shut-outs mounting, many began hailing ’68 as “The Year of the Pitcher".

A disturbingly realistic vision of war several decades into the future. Invasion: China is as ambitious as it is powerful. Using advanced technologies in military science, the world's superpowers battle on land, sea, air, and space for global supremacy. This controversial tale will keep you sleepless at night as America challenges the new colossus in the East: Greater China and her Pan-Asian allies. Hard-hitting. Vast in scope. And all too possibly real.

How do you argue with perfection? The voters in the coaches and media polls can deliberate who's No. 1, the computers can spit out endless data to add to the arguments and everyone involved can ponder the merits of a playoff system, but some things aren't up for debate, especially the final perfection of Auburn's 2004 season. With a 13-0 record, an SEC championship and a Sugar Bowl victory, the Tigers know, "We're national champions in our hearts, even if no one else thinks so," Jason Campbell said.