検索キーワード： 制作 "-- Kevin Wright --" 広告

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Discover 15 fast, proven side hustles to earn $100 a day—in just 7 minutes a day! “The 7-Minute Side Hustles” reveals simple, actionable ways to boost your income without quitting your job or sacrificing your free time. Perfect for beginners, this guide covers easy online side gigs, passive income ideas, and money-making strategies you can start today. Whether you want extra cash, financial freedom, or a flexible side income, these side hustles fit any schedule.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. The Sales Advantage, a proven, logical, step-by-step guide from the most recognized name in sales training, will show you how.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

Are you ready to grow your business and leave your competitors in the dust? The Digital Marketing Book: Competitors Rated 1 Star is your guide to mastering the ever-changing digital landscape with strategies that work.

Tired of spending countless hours managing your affiliate business? Ready to leverage cutting-edge AI technology to create a truly passive income stream? This comprehensive audiobook is your blueprint to modern affiliate marketing success!

Unlock the power of words in just minutes a day with Mastering Micro Copy: 8 Essential Chapters to Think and Write like a Pro. Designed for busy marketers, entrepreneurs, and copywriters, this book delivers bite-sized lessons that you can hear, apply, and test in under ten minutes.

The Authentic Brand is your practical guide to building a personal brand that’s not just seen, but remembered. No more fake personas—this blueprint shows you how to become your industry’s go-to authority by being your true self.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

Once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next. With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following”? We get it, tackling a new social media platform is a big challenge; but with great challenges come great opportunities, you just have to know how to do it.

Undeniably Human Content is a wake-up call and a roadmap. It’s for businesses trying to humanize their content but struggling to find a clear way forward. It’s also for those who may not realize just how much is missing until they start seeing content through a different lens. You’ve heard people talk about humanizing content, but have you ever wondered how that even fits into your content? Now there’s a framework. It’s called S.T.A.M.P.: Self-Awareness. Two-Way Communication. Adaptability. Meaningful Language. Predictive Intelligence.