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Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. The Sales Advantage, a proven, logical, step-by-step guide from the most recognized name in sales training, will show you how.

We're in "wild west" times for business. Thanks to social media and new technologies, customer-brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works?

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Tired of spending countless hours managing your affiliate business? Ready to leverage cutting-edge AI technology to create a truly passive income stream? This comprehensive audiobook is your blueprint to modern affiliate marketing success!

Unlock the power of words in just minutes a day with Mastering Micro Copy: 8 Essential Chapters to Think and Write like a Pro. Designed for busy marketers, entrepreneurs, and copywriters, this book delivers bite-sized lessons that you can hear, apply, and test in under ten minutes.

The Authentic Brand is your practical guide to building a personal brand that’s not just seen, but remembered. No more fake personas—this blueprint shows you how to become your industry’s go-to authority by being your true self.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

Undeniably Human Content is a wake-up call and a roadmap. It’s for businesses trying to humanize their content but struggling to find a clear way forward. It’s also for those who may not realize just how much is missing until they start seeing content through a different lens. You’ve heard people talk about humanizing content, but have you ever wondered how that even fits into your content? Now there’s a framework. It’s called S.T.A.M.P.: Self-Awareness. Two-Way Communication. Adaptability. Meaningful Language. Predictive Intelligence.

In today’s digital age, social media isn’t just a tool—it's a powerful driver of growth for orthodontic practices. In this comprehensive guide, Dr. Tyler, a successful orthodontist who expanded his own practice from 2 to 7 locations, shares the exact social media strategies that helped him achieve remarkable success. With over a decade of experience perfecting these techniques, Dr. Tyler reveals how orthodontists can leverage platforms like Instagram, Facebook, TikTok, and more to attract new patients, build lasting relationships, and increase their practice’s visibility.

Discover how to master the power of influencers with this comprehensive and updated guide. Ideal for professionals, companies, and marketing enthusiasts, it offers valuable insights to optimize your strategies. Explore from the fundamentals to practical strategies for identification, approach, and collaboration with relevant influencers. Highlights include in-depth analyses of the role of influencers in brand building and audience engagement.

Do you have knowledge, a story, or a skill others could benefit from? Are you tired of trading time for money and ready to build something that pays you back? In Million Dollar Course, you’ll learn a proven 8-step framework to turn your expertise into a profitable and impactful online course—even if you’ve never recorded a video, built a funnel, or sold anything online before.

As the irreverent title suggests, entrepreneurship is not for everyone. Steve Halloran’s deeply personal and engaging anecdotes provide listeners with the sobering truth that stepping out on your own in business is some of the hardest work you’ll ever do in your life. Halloran doesn’t sugarcoat anything for his listeners. Instead, he gives the advice he’s cultivated over the course of his storied and successful career as a serial entrepreneur—always teaching, always telling the truth, and always finding the positive among the chaos of being a business owner.