検索キーワード： 消費者行動・市場調査

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest...

Improving your life shouldn't be this easy! You will learn why you must abandon your grueling job ASAP.

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...

さらば勘と経験！データドリブンで急成長を実現したノウハウを公開。★変えたことはたった一つ。データドリブン経営に舵をきり、売上右肩上がりの急成長。「一休.com」では具体的に何が行われていたのか？本邦初公開！

Get Found is a straightforward, no-fluff guide that empowers entrepreneurs to flip the script: instead of chasing, start attracting. Learn how to use search engine optimization (SEO) not just as a technical tool, but as a trust-building strategy that makes you the obvious choice in your market. The result? A business that works for you 24/7, even when you close your laptop.

Black Sheep Sales is the playbook for people who refuse to accept that some version of manipulating people out of their money is the only way to win at sales. It’s for business owners, entrepreneurs, and sales professionals who want to positively impact more people, make more money, and do it in a way that feels in alignment for everyone involved.

Trusted by founders and marketers across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

Are you struggling to sell your products or services in a crowded, competitive marketplace? If so, you’re likely making one of the biggest mistakes in marketing—selling repair and improvement instead of selling opportunity. Legendary marketing expert Dan Kennedy reveals why opportunity-based marketing outperforms traditional sales methods and how you can transform your offers to create massive demand.

「泣ける」から読み解く、心を動かす感情マーケティング「映画を見て号泣した」「いつもの定食屋さんに行こう」「自分へのご褒美に買っちゃった」

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

AI has changed marketing and sales forever. Your buyers no longer need you to know everything about you. They’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever reach out. Instantly, your prospects can prompt to learn every...

In Magnetic Story Selling, Russell Brunson and Dan Kennedy pull back the curtain on the science of storytelling in marketing and sales, revealing their proven frameworks for crafting stories that captivate audiences, build authority, and drive massive sales. This book combines exclusive, never-before-released transcripts and presentations from two of the most influential marketers of all time, along with modern strategies for digital storytelling that convert like wildfire.

ROI Reimagined introduces 11 revolutionary ways to measure business success in the modern marketplace: Return on Inspiration – How well do you motivate your people? Return on Integrity – Do customers trust your brand? Return on Inclusion – Does your business reflect the world you serve? Return on Innovation – Are you evolving fast enough to stay relevant? And 7 more game-changing metrics that forward-thinking leaders are already using to outperform their competition. Why settle for measuring the past when you could be shaping the future?

This book will introduce you to the Trillion Dollar Closure Connection—how deepening relationships with your clients and their families will help you close more business, close the generational gap, and create closure for your clients.

“You don’t scale broken systems. You just scale the chaos.” That’s the hard truth most CEOs and CROs don’t want to hear. More leads, bigger budgets, new hires — none of it works if your revenue system is cracked underneath. The real problem isn’t volume. It’s leaks. And every leak is a hidden tax on your growth. For 15 years, StringCan Interactive has helped leaders uncover the silent leaks draining their pipeline and slowing momentum. In Revenue Rewired, Jay Feitlinger (Founder & CEO) and Sarah Shepard (COO) reveal the five leaks that cost companies millions every year.

Author Elira Fontayne explains why the showroom feels so carefully staged–the lighting, the music, the polished displays–and how every element is engineered to keep you relaxed, impressed, and just a little dazzled. She reveals the psychological triggers dealerships rely on, from “anchoring” high prices to make lesser ones seem like bargains, to the “Monthly Payment Maze” that hides the true cost of your car behind appealingly small numbers.

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The...

We live in an era flooded with spin, hype, and sensationalism, where the line between persuasion and deception has never been blurrier. In The Golden Age of Bull$hit, behavioral investor Mario Tufano unpacks the economic, technological, and psychological forces fueling the rise of bullshit and introduces the Bullshit Paradox: the idea that this dynamic can both distort reality and, at times, drive innovation.