検索キーワード： 消費者行動・市場調査

Let me talk to a human!" We’ve all shouted it. Whispered it. Thought it while rage-pressing zero. In Hold: The Suffering Economy of Customer Service, Amas Tenumah delivers a searing indictment of how modern service was designed—not to help you, but to wear you down. This isn't a how-to. It's a how-dare-you. Tenumah draws from years inside the belly of the corporate beast, where service is measured in KPIs, customers are problems to be deflected, and automation is the holy grail—so long as it keeps complaints quiet and costs lower.

What if your product could do the selling for you? In this updated edition of Product-Led Growth, Wes Bush reveals how the fastest-growing companies today are winning by letting users experience value before they ever pay. Traditional sales-led strategies are breaking down as customer acquisition costs rise, attention shrinks, and buyers demand instant results. The companies pulling ahead are the ones that remove friction, collapse time-to-value, and turn their product into the primary driver of growth.

What if you could influence anyone, anytime, anywhere? Imagine walking into a room, giving a presentation, or closing a deal knowing you are speaking the exact language your prospect needs to hear. That is the power of the DRIVE Sales System™, a proven blueprint that connects you with the five buying personalities shaping every sales decision. Most salespeople lose up to 80 percent of their opportunities because they only sell in their own language.

This book focuses on how to negotiate in different countries. This focus brings to light how to conduct oneself along with cultural nuances for the listener to be aware of. When experiencing and engaging in different countries and cultures, it is of the utmost importance to not disrespect local traditions and embrace the uniqueness of the country's history and customs.

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. Why do people do what we do? To answer this question, many of us turn to psychology. But it’s not enough to understand how we think. We also have to recognize the influence of...

Somewhere right now, an executive is sitting in a conference room, checking the time, waiting for someone to get to the point. The sales engineer on the other side of the table has the right product, the right features, and the right architecture. What they don't have is the ability to make any of it matter. Winning the Moments That Matter tells twelve stories drawn from more than 25 years of enterprise technology sales. Each one captures a pivotal moment where the deal was won or lost based on how the sales engineer communicated, not what they demonstrated.

आज मार्केट अप है… आज डाउन है! स्टॉक मार्केट के बारे में ये हर कोई कहता फिरता है, लेकिन असल में क्या है ये स्टॉक...

पैसा अस्तित्व मे आया और किस तरह से इसका आदान-प्रदान शुरू हुआ, किस तरह एक देश इसके दम पर ताकतवर बना और कहाँ से शुरू...

सच ही कहा है किसी ने, किस्मत की हवा कभी गर्म कभी नरम! क्या है सफलता और किस्मत का कनेक्शन? क्यों जरूरी है किस्मत और...

क्यों आपको हर साल अपनी कमाई पर इनकम टैक्स भरना पड़ता है? सही टैक्स न भरने पर, क्यों उस कमाई को काला धन मान लिया जाता...

जिंदगी में रिस्क लेंगे तो आगे बढ़ेंगे, लेकिन रिस्क लेने का मतलब खुद को बर्बाद कर देना नहीं होता. जुनून ज़रूरी है...

बाप बड़ा न भैया, सबसे बड़ा रुपया! जी हां, पैसे से बढ़ कर अब इंसान के लिए कुछ नहीं! इस एपिसोड में जानिए आखिर कैसे ये पैसा...

कई साल पहले हमारे दादा-दादी जिस बजट मे घर चलाते थे, आज उसी बजट पे घर चलाना मुमकिन नही रहा. ऐसा क्यों है, क्या आपने कभी...

अपना घर होना किसका सपना नहीं होता? लेकिन घर खरीदने के लिए, ई.एम.आई के चक्रव्यूह को पार करना आसान नहीं होता. तो कब...

ज़िंदगी में बुरा वक्त कभी दस्तक देकर नहीं आता. इसलिए बुरे वक़्त के लिए आर्थिक तौर पर तैयार रहना सबसे बुद्धिमानी...

सुपर मार्केट से क्यों हमें सब कुछ आसानी से मिल जाता है? क्यों आपकी पड़ोस की दुकान से आपको सामान खरीदना चाहिए? क्यों...

La mujer es hoy la fuerza de consumo más influyente del mundo. No solo compra: decide, compara, recomienda y transforma. Sin embargo, muchas marcas todavía le hablan con clichés, colores estándar y mensajes que no la representan. ELLA COMPRA es una guía clara y práctica para entender cómo piensa la mujer cuando compra y qué espera de una marca en cada etapa del proceso: desde el primer contacto hasta convertirse en clienta fiel.

Your success in a new job doesn't start months later—it starts on day one.You've been hired. Now comes the real challenge: adapting quickly, understanding expectations, and proving your value in a completely new environment. The onboarding phase isn't just an introduction—it's the foundation...

Social Media Marketing. 2026 updated Edition. Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. 2026 Updated Edition – Fully updated content, including a new chapter on “Marketing Basics,” continued analysis of TikTok, and revisions covering LinkedIn, Facebook, and other major platforms. Read the Reviews – Compare the real reviews of this book to those of other social media marketing books.

コンテンツクリエイターとして活動するアポロが、日本のオンラインビジネス業界の闇をズバッと切る。アングラゆえの悲哀と届かぬ声への嘆き。狂った世界に感じる違和感。100%本音で話す、2時間27分のボイス・インサイト。