検索キーワード： 消費者行動・市場調査

Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.

Unlock the secrets to building and running a successful restaurant with Adina Brunetti’s "Your Restaurant: Creation, Transformation, and Promotion." This comprehensive guide takes you step-by-step through every phase of the restaurant business, from creating a unique concept and choosing the perfect location to marketing strategies and staying ahead of industry trends.

In Uncopyable YOU, authors Steve and Kay Miller bring to life the art and science of personal branding in a way that's never been done before. This transformative book is more than just a guide; it's a blueprint for creating a personal brand that is not only successful but also truly unforgettable. Inspired by iconic personal brands like Steve Jobs, the authors teach you to build a brand that transcends trends and time. Each chapter is filled with actionable advice, real-life examples, and engaging anecdotes, making the art of personal branding both accessible and enjoyable.

There are 3 types of malls in Singapore. The first is the Orchard Mall, filled with Tai-tais, TWGs, and price-tags which can blind you. The second is the Strata Mall; a little shabby, a little eclectic, with the forlorn air of an impending en-bloc. The last is the Capitaland Mall, designed for mass appeal and precision-engineered for profit. They are, by far, the most ubiquitous, but also the most formulaic. So which category does the brand new Funan Mall fall under?

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

The author spent alot of money on traditional marketing that got very few responses. After years of frustration he became an expert on a revolutionary ROI (Return On Investment) approach to marketing and set out to help other businesses create low cost marketing that effectively increases sales.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

¡Más de mil millones de usuarios están en Facebook! ¿Eres empresa? ¡Te enseñamos a aprovecharlo! Se acabó eso de: "las redes sociales están de moda". Hoy, muchas personas en el mundo tienen una cuenta en esta red social y las empresas ya se están beneficiando de este fenómeno. En este libro encontrarás lo que necesitas para que tu empresa haga entrada triunfal en este portal.

Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actually do make financial decisions, and how these financial decisions contribute to and detract from their well-being.

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

Proven, ethical, common sense marketing advise formatted in short, digestible tips. Pointed tips written by marketing expert & professor for young creators, marketing professionals and entrepreneurs.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.

From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press.

Most consumers agree their service experiences with hospitals, clinics, and physicians fall well short of their service experiences with hotels, resorts, and restaurants. So, what would their experiences be like if healthcare providers served them the same way hospitality providers do? Given that both industries share many common service touchpoints, one wonders whether healthcare service providers could adopt principles of hospitality to enhance the patient experience. The insights shared in this book reveal the answer: yes!

Are you fascinated by apps like Microsoft’s ChatGPT and Google’s Gemini but unsure how you can utilize them to their full potential? Have you wondered how ChatGPT could help your writing, editing, and even gaming? Understanding and integrating Generative AI into your daily life may seem daunting, but it's not as difficult as you might think. In fact, with the right guide, anyone can harness the power of AI.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

Voice search is taking over, and if your business isn’t optimized for it, you’re already falling behind. "Voice Search Optimization" breaks down everything you need to know about dominating this new frontier. Learn how to master voice SEO, make your brand the go-to answer on Alexa, Siri, and Google Assistant, and connect with customers in ways your competitors haven’t even thought of yet.

Are you a solopreneur or a small to mid-sized business owner struggling to compete with bigger competitors? The secret to leveling the playing field lies in building a passionate community of superfans—loyal advocates who will champion your brand for free.

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking

I have had a 20-year career in the sales industry and have learned many great secrets to sales success from some of the biggest corporations in the world. I’ll arm you with the best and most updated knowledge about sales and marketing.

Ready to transform your online store into a profit powerhouse? E-Commerce Marketing is your ultimate guide to starting an ecommerce business that thrives. This isn’t just another ecommerce book—it’s your playbook for mastering the art of digital marketing. Learn how to get traffic that buys to your website and turn visitors into loyal customers with proven strategies straight from the experts.

In a world where inboxes are overflowing, "Email Marketing Excellence" is your ticket to standing out from the crowd. Packed with real-world examples, proven techniques, and the latest trends, this book is your ultimate resource for crafting campaigns that drive results. Transform your email marketing efforts and watch your business soar to new heights!

In a world dominated by bottom lines and balance sheets, “The Economics of Emotion” by Kyle M.K. offers a refreshing perspective: true success comes from recognizing emotion as the most valuable asset.

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.