検索キーワード： 制作 "-- Kevin Wright --" 営業・販売

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

This book is a beginner-friendly guide to understanding how AI can enhance your lead generation process. We will explore how AI can automatically score and prioritize leads, engage website visitors through conversational chatbots, target the most promising prospects using data-driven insights, and segment customers for personalized outreach. The goal is to demystify these concepts and show you practical, actionable ways to use AI to attract high-quality leads more efficiently. By leveraging AI, even a small business can save time, cut costs, and boost conversion rates in their sales funnel.

A través de una historia de seducción en la cual Patricia, directora de marketing de una empresa cosmética, seduce a Roberto, un ejecutivo de una empresa vitivinícola, se van trazando paralelismos entre la seducción de ella a él y la seducción que tiene que hacer la empresa para conquistar al cliente. Mitad narrativa, mitad ensayo, los autores apelan al sentido del humor y la atracción sexual para transmitir la importancia de tener en cuenta los conceptos de marketing clásicos así como los más actualizados.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Side Hustle Summer is all about using the slower, sunlit days of Q3 (summer) to build a simple side business ready to cash in on that Q4 holiday boom. Why start in the summer? First, you might have extra free time—whether it’s slower work months, school break, or long weekends—making it easier to work on a passion project. Second, starting now gives you a 90-day runway to brainstorm, launch, and refine your hustle before the holiday rush hits.

This isn’t just another sales book. It’s a blueprint for leaders who want to build teams that win—consistently and with integrity. In Authentic Sales Leadership, John “JT” Turner distills decades of hard-earned experience—from walk-on NCAA athlete to boardroom CRO—into a powerful playbook for building, leading, and scaling high-performance sales organizations.

Building a Book of Business for Travel Advisors is a book for travel advisors looking to increase their income by growing their list of clients and securing high-commission bookings.

Furchtlos Verkaufen ist kein weiteres Verkaufsbuch mit leeren Versprechen. Es ist eine praxisnahe, menschliche und tiefgreifende Anleitung für alle, die lernen wollen, mit Integrität, Klarheit und echter Wirkung zu verkaufen – selbst in herausfordernden Situationen.

Wollen Sie die Performance Ihres Vertriebsteams auf ein völlig neues Level heben und Umsätze sowie Erträge steigern? Haben Sie das Gefühl, dass mehr Potenzial in Ihrem Team steckt, als bisher ausgeschöpft wurde? Die Antworten liegen in den grundlegenden Prinzipen bei der Führung von Sales Teams und in deren konsequenter Umsetzung! In diesem Hörbuch erfahren Sie: wie Sie durch exzellente Selbstführung Ihre Führungsrolle stärken, wie Sie klare funktionierende Systeme schaffen, die Spitzenleistungen fördern, wie Sie Ihre Verkäufer individuell entwickeln und zu Höchstleistungen führen.

Unlock the secrets to financial freedom with “The Ultimate Guide to Earning Passive Income: 50 Proven Ways to Build Wealth from Home.” This comprehensive guide explores powerful, real-world strategies to generate steady, hands-free income—from online businesses and investments to side hustles and automation. Whether you're a beginner or an experienced entrepreneur, this book provides actionable steps to help you achieve long-term financial success. Start building your wealth today!

Die Fähigkeit, die Wahrheit inmitten von Lügnern zu erkennen, ist der Schlüssel zum Erfolg, sei es im beruflichen oder im privaten Leben. "Nichts als die UnWahrheit" nimmt Sie mit auf eine Reise in die faszinierende Welt des Lügen-Erkennens und zeigt Ihnen den unschätzbaren Wert dieser Fähigkeit.

Una guía clara, fácil y valiosísima sobre el éxito de venta en el cambiante mundo actual: un audiolibro que le será de utilidad tanto para su bienestar personal como para su prosperidad económica. Este audiolibro le enseñará la manera más rápida de prosperar en el plano personal y económico por medio de la venta. Está concebido para los millones de vendedores que desean mejorar sus técnicas de venta, y para todos aquellos que necesitan vender una idea -o venderse a sí mismos-, cualquiera que sea su carrera o profesión.

Si tu negocio no está generando los resultados que esperas, no siempre se trata de vender más, sino de hacerlo de manera más eficiente. El caos no escala, pero los sistemas sí. "Revenue Operations: Convierte tus Procesos en Ganancias" es la guía práctica que te ayudará a estructurar tu operación para que cada venta se convierta en crecimiento real y sostenible.

Generative AI for Writers is your guide to escaping the echo chamber. This audiobook unpacks how to use AI tools like ChatGPT, Claude, and copy generators without becoming generic. It's not just about prompts. It’s about positioning, strategy, and protecting the soul of your message.

Found Money reveals the truth most businesses overlook: growth isn’t just about generating new leads. It’s about recovering the opportunities you’ve already earned but never captured. Behind every cold lead, every missed renewal, every stalled deal lies a hidden signal. A system flaw. A missed moment.

Selling can feel like a necessary evil, but it doesn't have to be. In Authentic Selling®, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success. This isn't just another sales book. It's a blueprint for entrepreneurs, business owners, and sales professionals who want to make millions without sacrificing who they are.

Working with big-budget, larger clients can make many of your business problems go away - FAST! The vast majority of businesses, however, don't have an on-going sales and marketing program to regularly attract and land larger clients. Let alone, a program that works while you sleep. But that can all change. By implementing the steps in Landing Whales you will be able to embed a proven process to build relationships with larger clients on-demand and at scale. Which enables you to grow your revenue, your profit, and your income in less time and with less stress.

You know sales is essential to your business. But you’re nearly burned out from trying to meet your quota. Lately, you’ve begun wondering if sales is really your calling. The problem isn’t you. You’re simply missing the fundamentals you need to succeed. That’s why The B2B Sales Playbook is packed with strategies for closing deals across all sales sizes and sectors.