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あらすじ・解説

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

If You're Not First, You're Lastに寄せられたリスナーの声

総合評価
  • 5 out of 5 stars
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  • 5 out of 5 stars
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ストーリー
  • 5 out of 5 stars
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  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Dunk
  • 2016/10/08

Connected in 30 seconds

Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M

  • 総合評価
    3 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    3 out of 5 stars
  • shimon
  • 2018/04/20

not bad but way too long

I listened to 'Sale or be sold' which was much better and richer in content.
This book could be easily trimmed down to 2 hours.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Bobby
  • 2012/05/18

Worth the listen

I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

  • 総合評価
    3 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    4 out of 5 stars
  • Jennifer
  • 2019/08/18

Mixed Review!

The first half of the book I spend thinking wow Grant is an arrogant typical sales person! I turned it off several times with a large sigh and eye roll.
But I kept coming back and listening to more.
By the time I reached half way I was hooked. His arrogance turned into motivation.
I ended up listening to the entire book and left feeling inspired.
I will even listen to it again and take better notes and start to implement his teachings.

One small critique- he gives Scientology a few plugs... again sigh and eye roll.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Michael Beavers
  • 2019/01/02

So glad I found Grant!

I would never call this a sales person only book; we are all selling and need the material! The narration is easy to follow and captivating. Get the book!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Georgia Trail Cam
  • 2014/01/11

Forces You To Ask - Am I Doing Enough?

Would you recommend this audiobook to a friend? If so, why?

I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.

What other book might you compare If You're Not First, You're Last to and why?

Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?

Any additional comments?

A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • kelli
  • 2015/06/11

Phenomenal!!!!

I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Kyle A. Battis
  • 2015/01/27

Great mindset training for those who want success

if you think that average sucks then listen to this book and implement what Grant recommends

  • 総合評価
    5 out of 5 stars
  • ナレーション
    4 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Susan
  • 2012/03/26

Must have tools for great salespeople & managers!

Would you recommend this book to a friend? Why or why not?

I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.

What three words best describe Grant Cardone’s performance?

Enthusiatic, Motivational and sometimes overbearing. However he does a great job!

What did you take away from If You're Not First, You're Last that you can apply to your work?

I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.

Any additional comments?

This is one you will listen to over and over again,

  • 総合評価
    1 out of 5 stars
  • ナレーション
    2 out of 5 stars
  • ストーリー
    1 out of 5 stars
  • Dora Beshai
  • 2019/05/17

Disappointed

Disappointed as he talks about this book in his other books. Not what I expected. Lay off the cursing!!

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絞り込み:
  • 総合評価
    3 out of 5 stars
  • ナレーション
    4 out of 5 stars
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    3 out of 5 stars
  • Andrea Bronzini
  • 2016/06/27

Repetitive

Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.

  • 総合評価
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Ben
  • 2015/05/13

Engaging, exciting and insightful

First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

  • 総合評価
    2 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars
  • Arturo
  • 2019/05/23

Not very insightful

Basically, the message of the book is that you should try harder and go above and beyond. That’s it. How do you do that? Well, there might be an other book explaining that part which was not included.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Stephanie Fiteni
  • 2016/02/22

Started doubtful Now I m hooked

When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!

  • 総合評価
    3 out of 5 stars
  • ナレーション
    3 out of 5 stars
  • ストーリー
    3 out of 5 stars
  • R
  • 2019/02/19

Not bad at all but

Not bad at all and good body of work with a good few gems like on 10x rule but not in par with Sell or Be Sold or Closer's Survival Guide which are mammoth gem drops by comparison. This book however will help to get your mind right if that's what you need or reiteration it you're feeling a little disoriented or approach-rusty. my aim was for sales gems and how-to like the above mentioned but this is more mindset. Can't fault the GC!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Craig Williams
  • 2016/06/02

Must read for sellers

Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Luke Q.
  • 2015/11/26

Motivational Eye Opener

This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Workfmhomediva
  • 2015/03/03

Real Talk

Loved the homework at the end of each chapter.
Brilliant practical tips I used as I was listening and putting in action.

  • 総合評価
    5 out of 5 stars
  • 匿名
  • 2021/06/01

MINDSET CHANGER

I love this book so much that I listened to it twice and will be listening to it again soon. I recommend it for people who want to dedicate their life to getting their utmost potential

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • James Gardner
  • 2021/02/07

Empowering & insightful!

A must read for all sales people and business owners!

Great for helping you to get to the next level and keep on pushing!

Anything from Grant is a great read!

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絞り込み:
  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • MattKo
  • 2017/01/24

Thanks for setting my mind back on course

As business owners or entrepreneurs, life becomes a constant barrage of activity and this can get exhausting. Unless you have a great partner with you, times can get tough and motivation suffers.

Grant's done a great job here of reframing the mindset needed to be awesomely successful.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • david
  • 2021/02/19

A must for your library

One of those books you will keep getting gold nuggets everytime you listen and read it. Have now listened to 4 books by Grant and they are all brillant and have great insights. This book has some practical easy to follow advise that will help in achieving goals and help you to develop practical skills and the correct mindset towards success.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Anonymous User
  • 2020/12/18

Do you need to take it to the next level?

On my third Uncle G book. Such an inspiration.
Ya get it
Blah blah blah

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Anonymous User
  • 2020/04/25

For all Business Owners during Covid!

Really good book for current Covid-19 times. Some good learnings - if you're not first you're last.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Joowon
  • 2019/06/17

awesome book

this is one of the best Audible audio book I bought. I learnt a lot about sales and approach to the life.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Kurt
  • 2019/06/13

Another Great Book by GC!!!!

Loved it! Another great book by Grant Cardone! 100% inspirational and helps put you into the right zone for success!

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Andrew Seidel
  • 2019/06/12

Motivational and practical

White I really loved Grant's 10x audio book, of you're not first you're last is definitely my favourite now.
not only is it very motivational, but practical as well.

I love Grant's honesty, the fact he's not trying to please others and just be himself, while delivering his message in a way that has meaning and not just 'fluff'.

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
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    5 out of 5 stars
  • Hammam
  • 2019/01/29

Eye opener

I like the narration and the valuable information in this. Moving to the next book :)

  • 総合評価
    4 out of 5 stars
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    4 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Edmond
  • 2017/07/14

great to listen, easy to follow and motivates !

a very enjoyable book. author puts alot of energy to motivate and provide action points for you to put into good use

  • 総合評価
    5 out of 5 stars
  • ナレーション
    5 out of 5 stars
  • ストーリー
    5 out of 5 stars
  • Vishal Chaudhary
  • 2017/02/14

A must have book!

I listened plenty of books on this particular subject. But none of them come close to this unless it's another one from Grant. After listening cardone I don't like any other voice on audiobooks. Do yourself a favour get this book. You gonna get tons of value out of it😎