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La venta es una profesión maravillosa, absolutamente fantástica. Difícil, complicada, con frustraciones, solitaria, pero llena también de alegrías y satisfacciones que compensan sobradamente esa parte menos bonita. Este libro intenta ayudar a motivar, a ilusionar, a disfrutar con el trabajo comercial. Es un ámbito en el que hay dos tipos de profesionales: los cracks y los chusqueros; los que tienen metodología, los que se preparan, los que se preocupan por ayudar a sus clientes, por un lado, y los maleantes, los colocadores y los enchufadores, por otro.

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Managing an effective sales organization is key to revenue generation, customer satisfaction, and business results. But whether you're a sales manager or leading a large sales force, it's increasingly challenging to balance success today with driving the digital sales transformation that will position your team for the future. With actionable insights and examples from many industries worldwide, the HBR Sales Management Handbook provides the resources you need to build value for your company, your customers, and your sales teams.

The 90-Day Teacher gives you a clear, practical blueprint to validate, build, and launch your first course—then grow it into a thriving, evergreen teaching business. Guided by mentor and digital entrepreneur Jonathan, you’ll plant a simple seed (a low-cost paid workshop), grow it into a 101 course, and scale your impact with systems that work even when you’re offline.

Este no es un libro de ventas tradicional. Es una llamada a la realidad para vendedores, líderes y emprendedores que ya no quieren más fórmulas mágicas, sino resultados reales. Cada capítulo es una frase con poder, una cachetada directa al ego, una idea que te obliga a revisar lo que haces y cómo te relacionas con el cliente. No hay teorías vacías. Aquí solo hay estrategia, actitud y ejecución. Porque si no estás vendiendo, es porque estás ignorando lo obvio.

The traditional car dealership is dying—but innovative F&I approaches are creating record profits for those willing to evolve. Today's car buyers want a 45-minute in-store process, transparent pricing, and digital options—and they'll go elsewhere if you can't deliver. In The Future of Automotive Finance & Insurance, industry veteran Joel Kansanback reveals how forward-thinking dealerships are meeting these demands while significantly increasing their F&I profits.

For decades, Alex Hunt, Matt Salem, and the Behaviorally team have partnered with world-leading brands to apply behavioral research to consumer decision-making. In unPACKED, they spill industry secrets for creating value in the most important moment in marketing: the purchase transaction. Through real-world case studies and practical frameworks, unPACKED equips you to make smarter decisions and maximize your packaging’s potential. Acquire invaluable benchmarks for setting expectations. Learn how to achieve packaging effectiveness with confidence and precision.

Your story gives you a unique advantage to build your brand or business—if you tell it well. More than simply what’s happened to you, it is everything that has shaped the Meaningful Message burning deep within you—at the soul level. In Your Story Advantage, Bill Blankschaen shows a proven path to build your unique Story EcoSystem™ and unlock the power of your story in today’s knowledge economy. You’ll be empowered to . . .

ChatGPT Money Machine is the ultimate guide for turning artificial intelligence into automated income—no tech background required. Whether you're a freelancer, entrepreneur, or side-hustler, this book hands you the exact tools, prompts, and strategies to transform ChatGPT into your personal profit engine.

This book will introduce you to the Trillion Dollar Closure Connection—how deepening relationships with your clients and their families will help you close more business, close the generational gap, and create closure for your clients.

Are you curious about artificial intelligence but unsure how to turn it into income? ChatGPT Side Hustles is your ultimate guide to making money online using AI tools—without needing to code, design, or be a tech expert.

In today's saturated market, being a "good salesperson" isn't enough—buyers ghost, margins shrink, everyone chases tired leads. But one group still wins—trusted advisors. In The Advisor Advantage, you'll learn exactly how to join them. This isn't another book of gimmicks. It's your blueprint for total transformation—from product pusher to strategic partner.

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google, and Instagram to influencer marketing, website optimization, and SEO, this book will be your go-to business sidekick.

Skill with people is the one essential ingredient for success and happiness at home and in business. The Art of Dealing with People gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

The familiar adage that “It’s a jungle out there” applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and services that are barely distinguishable from one another. Meanwhile, the tried-and-true sales methods of the past are simply no longer effective in a world where customers aren’t sure whom to trust.

Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed? The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results. Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more new sales.