検索キーワード： 営業・販売

Products don't fail. Markets do. Every year, startups and enterprises pour millions into building world-class products only to watch them disappear into obscurity. The problem isn't the technology. It's the inability to capture and then dominate a market. In Market Engineering, Silicon Valley...

Managers and entrepreneurs know they have a great product or service—but they may not know how best to sell it. Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organization, brick by brick. Creating an effective sales...

＼＼発売前重版決定／／印象に残るのは、「話の内容」より存在感。

In October 1972, a seven-year-old boy in Nebraska sat on red shag carpeting in front of a wood-grain television console and absorbed the full commercial curriculum of Saturday morning. He did not know he was being trained. That is the central finding of this book. Selling Saturday Morning reconstructs the twelve-year period between 1968 and 1980 in which American broadcast television built, contested, and politically ratified a commercial pedagogy of childhood.

出版不況のど真ん中、令和で１番売れた本『人は話し方が９割』をつくったチームが考えていたこと。笑って、泣けて、勇気が出る本！「リヤカーを引いてでも、この本を売りたいです」永松茂久

After reading this book, you’ll know exactly how to start your brand. Founding a company is the hardest thing you’ll ever do, but it’s so much easier than leaving your dreams unpursued. It’s not for everyone, yet something still compels you to dive into the piranha-infested waters. Dylan...

Ultrapassei US$ 100 milhões em patrimônio líquido aos 31 anos. Hoje compro e expando empresas no escritório de casa, pela Acquisition. com. Meu trabalho paralelo: eu faço conteúdo mostrando como fazemos isso. Minha meta de vida (brincando), é ser o bilionário mais musculoso. Meu objetivo na vida real é morrer sem nada para deixar. Se você quiser, um pouco mais sobre o livro... Um Modelo de Dinheiro é uma sequência deliberada de ofertas.

The world of real estate is constantly evolving, but never before has it collided so powerfully with the world of television. Real Estate TV Show was created to explore that exciting intersection where property meets personality, and where information becomes entertainment.

You don’t need better marketing. You need a better system. If you’re exhausted from chasing leads, paying for cold traffic, or refreshing your online funnel like it’s a slot machine, then this book is your wake-up call. Built to Serve flips the script on everything you’ve been told about...

Every buyer tells you what they need. Almost none of them tell you the real reason they're buying. After 25 years of closing deals, from cold calls to a billion-dollar account, sales veteran Shirit Oren has learned one thing that separates good salespeople from great ones: the ability to hear what buyers cannot say. The Need Behind the Need is a field guide to the skill most sales books skip. Not scripts. Not funnels. Not hacks. The skill of uncovering the hidden operational, financial, and personal needs that actually drive buying decisions—and building your entire sales motion around them.

Eighteen months. That’s all you have. If you are in investment sales, that’s how long you have to build a pipeline and start raising money. Or else. The problem? Most investment firms don’t provide the tools and training for their fundraisers. Why? Because the majority of fundraisers...

全員配信は今すぐ停止！顧客が自ら動く「セグメント配信」と「自動化」の仕組みを完全公開。成約率85%の実績を持つ講師が、Lステップやエルメを使った最短ルートを伝授。AI活用で作業時間を半減させ、濃い見込み客だけを集める本質的ノウハウ。

Tired of being the industry’s best-kept secret? That ends here. Pitchworthy isn’t another fluffy marketing book. It’s your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she’s pulling back the curtain and handing you the exact playbook she uses to get her clients featured in Elle Décor, Fast Company, the TODAY Show, and more.

De Par5 methode biedt een innovatieve en AVG-proof aanpak voor het vinden van nieuwe klanten, met een conversie vijf tot tien keer hoger dan traditionele methoden, en omvat alles van social selling tot online tools.

Avez-vous déjà remarqué que les fruits et légumes sont toujours placés à l'entrée des supermarchés ? Qu'il n'y a jamais de caisse visible dans les boutiques de luxe ou les Apple stores ? Ou que les mascottes des céréales regardent presque toujours vers le bas ? On pourrait croire à des détails. En réalité, rien n'est laissé au hasard. Tout est pensé pour influencer notre cerveau, déclencher l'envie, installer la confiance et provoquer l'achat –; sans jamais le forcer.

Most sales leaders don’t see coaching as their job. But if you want to unlock the true power of your team, there’s nothing more important. RevenueGetter is the practical, no-fluff guide to building and coaching sales teams that win. Written for busy sales managers by veteran sales trainer and leadership coach Ryan Taft, this book shows you how to create a practical system for developing your people—not just running reports or crossing your fingers.

Развивать бизнес без коммерческого мышления все равно что готовить сложное блюдо без рецепта. Можно иметь отличные ингредиенты и навыки, но результат будет непредсказуемым. Проблема в том, что предпринимателей и сотрудников не обучают пониманию и развитию коммерческого мышления. Обычно под ним подразумевают лишь навыки поиска новых рынков сбыта, работы с клиентами и оперирования финансовыми показателями.

Did You Know… When asked to rate their life on a scale of one to five, most people land somewhere around a three. Not terrible… Not great… Just OK. It’s funny how those same people would overlook a restaurant on Yelp if it only had three stars, yet they are satisfied with a 3 star life! The Truth is, they aren’t satisfied. They are slowly dying inside because they yearn for more. They know that they are capable of more, but somewhere along the way, they settled for a life far beneath their potential.

«Альпина» — всегда про инновации и нестандартные решения, и эту книгу озвучил искусственный интеллект! Такой подход позволит нам выпускать больше аудиокниг, а вам — больше слушать. Подобного мы ещё не делали и не сможем без отзывов: расскажите, как вам озвучка и что можно сделать ещё лучше.

Un libro transformador de gestión comercial que revela cómo la creatividad y una ejecución efectiva de soluciones son esenciales para impulsar tus ventas al máximo.