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World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Winning new customers is the number one challenge 80 percent of entrepreneurs face—and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney—who once struggled to pay bills and is now a top sales coach and influencer—says the reason so many of us are bad at selling is, well, we think selling is bad. Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change

Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-hear for the whole team and a sure-fire recipe for long-term practice success.

Rainmakers make the big bucks. For their companies and for themselves. Here's how. The rainmaker is the person who brings big clients, big money, and big deals into an organization. How do they make the rain fall? Waiting for luck won't do, a very particular human being must get involved...

Why do sales organizations fall short? Every day expert consultants like Mike Weinberg are called on by companies large and small to find the answer - and it's one that may surprise you. Typically the issue lies not with the sales team - but with how it is being led. Through their attitude and actions, senior executives and sales managers unknowingly undermine performance. In Sales Management. Simplified. Weinberg tells it straight, calling out the problems plaguing sales forces and the costly mistakes made by even the best-intentioned sales managers.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

De Par5 methode biedt een innovatieve en AVG-proof aanpak voor het vinden van nieuwe klanten, met een conversie vijf tot tien keer hoger dan traditionele methoden, en omvat alles van social selling tot online tools.

Avez-vous déjà remarqué que les fruits et légumes sont toujours placés à l'entrée des supermarchés ? Qu'il n'y a jamais de caisse visible dans les boutiques de luxe ou les Apple stores ? Ou que les mascottes des céréales regardent presque toujours vers le bas ? On pourrait croire à des détails. En réalité, rien n'est laissé au hasard. Tout est pensé pour influencer notre cerveau, déclencher l'envie, installer la confiance et provoquer l'achat –; sans jamais le forcer.

Развивать бизнес без коммерческого мышления все равно что готовить сложное блюдо без рецепта. Можно иметь отличные ингредиенты и навыки, но результат будет непредсказуемым. Проблема в том, что предпринимателей и сотрудников не обучают пониманию и развитию коммерческого мышления. Обычно под ним подразумевают лишь навыки поиска новых рынков сбыта, работы с клиентами и оперирования финансовыми показателями.

Most sales leaders don’t see coaching as their job. But if you want to unlock the true power of your team, there’s nothing more important. RevenueGetter is the practical, no-fluff guide to building and coaching sales teams that win. Written for busy sales managers by veteran sales trainer and leadership coach Ryan Taft, this book shows you how to create a practical system for developing your people—not just running reports or crossing your fingers.

In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Did You Know… When asked to rate their life on a scale of one to five, most people land somewhere around a three. Not terrible… Not great… Just OK. It’s funny how those same people would overlook a restaurant on Yelp if it only had three stars, yet they are satisfied with a 3 star life! The Truth is, they aren’t satisfied. They are slowly dying inside because they yearn for more. They know that they are capable of more, but somewhere along the way, they settled for a life far beneath their potential.

«Альпина» — всегда про инновации и нестандартные решения, и эту книгу озвучил искусственный интеллект! Такой подход позволит нам выпускать больше аудиокниг, а вам — больше слушать. Подобного мы ещё не делали и не сможем без отзывов: расскажите, как вам озвучка и что можно сделать ещё лучше.

О том, как не лениться лишний раз поднимать телефонную трубку и назначать встречи с незнакомыми людьми—вашими потенциальными клиентами. Ни один звонок не может стать лишним, убеждает Шиффман, он только может самым магическим образом внезапно увеличить ваш месячный, а то и годовой доход.

Die meisten Menschen werden mit KI kein Geld verdienen. Nicht, weil es schwer ist. Sondern weil sie es falsch angehen. Sie verlieren Zeit. Sie probieren Tools. Sie lernen… und verdienen nichts. Dieses Buch zeigt Ihnen einen anderen Weg. Einen einfachen Weg. Einen direkten Weg. Einen Weg, mit dem Sie sofort erste Einnahmen erzielen können. Ohne Technik. Ohne komplizierte Systeme. Ohne lange Vorbereitung. Sie lernen: wie Sie mit KI sofort startenwelche einfachen Angebote wirklich funktionierenwie Sie erste Kunden gewinnenwie Sie daraus planbare Einnahmen machenDieses Buch ist kein Theorie-Buch.

Selling isn’t just about convincing someone to buy—it’s about connecting on a level that inspires trust, confidence, and action. The Ultimate Sales Guide: Sell Anything Easily goes far beyond scripts, tactics, or trendy techniques. It’s a deep dive into the psychology of why people buy—and how you can communicate with clarity, confidence, and authenticity to make selling natural, effective, and even enjoyable.

You hold in your hands the personal account of the life and times of JJ DeCola. Nothin's Impossible speaks with motivation and inspiration for Americans yearning for success. Spanning nine decades, this audiobook tells us that with faith and the right mindset one can come back from the depths and achieve great heights. When challenges arise, belief can be the ultimate weapon against failure. When you are faced with an insurmountable obstacle, just remember: NOTHIN'S IMPOSSIBLE!

In Biohacking for the Sales Athlete, Nicole Ward redefines what it means to succeed in high-performance sales by turning the focus inward—toward energy, recovery, and the physiology that drives every conversation, decision, and deal. Blending executive leadership experience with cutting-edge insights from functional medicine, neuroscience, and performance science, Ward introduces a new model of success: one where resilience, clarity, and stamina are trained as deliberately as pipeline and revenue. This is not another sales playbook.