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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

Selling insurance can be a lucrative career, but few people really make it. Jessi Park is one of them. In just four years, she went from scraping by on unemployment to a top sales agent to opening her own agency. But her journey to success wasn't an easy one. If you're looking for a truthful guide to the industry, you've found it. This book honestly explains how she got to the top and all of the lessons that she's learned along the way.

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

The core skill of successful entrepreneurship is the ability to sell the product or service in sufficient quantities to earn a profit. Let Brian Tracy, world-renowned international speaker, consultant, and best-selling author show you the most effective way.

Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and gain greater career satisfaction than you ever thought possible.

Strategy, tactics, and mental preparedness separate superior salespeople from the average - and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Brian Tracy is perhaps the top sales trainer in the world today, having worked with more than two million salespeople. In this program, he teaches you the best methods and techniques practiced by the highest paid salespeople in the world today.This program contains approximately 16 hours of powerful, proven ideas to build your self-confidence and increase your sales immediately.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Penguin presents the audiobook edition of Subscribed by Tien Tzuo and Gabe Weisert, read by Dan Woren with an introduction read by Tien Tzuo. Includes a bonus PDF of illustrations. Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services...

You get five minutes. What will you do with them? Most business conversations are lost before they even begin. We talk too much, sell too soon, or stumble through awkward small talk—wasting the most critical moments of any interaction. But what if you had a proven plan to leverage those first five minutes instead of losing them? In The 1st 5 Minutes, business connections expert Bryan Paul Buckley offers a simple, repeatable framework to turn every business conversation into a powerful connection.

Someone with half your experience just produced work that used to take you all week. They finished it in a day. And tomorrow, they'll do it again — faster. That's not a hypothetical. It's happening across every knowledge profession right now. The professional who spent Monday through Friday on a competitive analysis lost the contract to the one who delivered a better version by Tuesday — same quality of thinking, same level of expertise, different tools.

"Cómo hacer que los clientes te rueguen" de Andrés d'Anconia invierte la dinámica de poder tradicional. Olvida la persecución; este manual te enseña a adoptar la "Mentalidad del Premio", transformándote en un recurso escaso y codiciado. Aprenderás a construir ecosistemas de atracción automatizados y a utilizar "Imanes de Prospectos" que demuestran competencia real antes de la venta.

Te vendo una piedra" de Brendan Cosper desmantela el mito de la venta racional para revelar la biología oculta de la decisión. Esta obra explora las profundidades del cerebro triuno, demostrando cómo el instinto de supervivencia y la dopamina gobiernan la billetera del cliente mucho antes que la lógica. Cosper ofrece un mapa detallado para hackear sesgos cognitivos, dominar la arquitectura de la percepción y leer el lenguaje silencioso del cuerpo.

"Vender hielos a un esquimal" de Brendan Cosper trasciende las ventas tradicionales para revelar el arte de la persuasión de élite. No se trata de engañar, sino de reencuadrar la realidad: transformar productos ordinarios en necesidades vitales mediante alquimia psicológica. Aprenderás a dominar la narrativa hipnótica, establecer autoridad instantánea y utilizar ingeniería verbal para desactivar la resistencia lógica del cliente.

Every successful entrepreneur faces the same bottleneck: there are only 24 hours in a day, but your business needs attention around the clock. While your competitors hire expensive teams or struggle with complex coding, you can build intelligent workflows that handle routine tasks automatically. Building AI Workflows with n8n and Claude Code is your practical blueprint for creating powerful business automations without writing a single line of code.

What You Get: Copy-Paste Templates for Critical Business Functions Marketing Copy That Converts: Generate homepage headlines that stop the scroll, write product descriptions that sell, create Facebook and Google ads that earn clicks, and develop brand voice guides that maintain consistency across all channels. Social Media Content That Engages: Build 30-day content calendars, craft Instagram captions that drive engagement, write LinkedIn thought leadership posts that position you as an expert, and create viral hooks for short-form video content.

Are you losing leads to slow response times while competitors scale faster than ever? Drowning in repetitive tasks that keep you from growing your business? The solution isn't working harder or hiring more staff. It's building an AI agent workforce that operates 24/7 at a fraction of the cost. AI Agents for Entrepreneurs reveals the exact no-code system successful business owners use to automate sales, support, and operations without technical skills or massive budgets.

Make pricing problems a thing of the past. You have a fantastic product that customers love, but you are struggling to monetize it properly. No matter how much time you spend looking for answers, you still feel like you’re in the dark. Few things have a greater impact on revenue, retention, and conversion than pricing. Yet most subscription companies leave money on the table because they haven’t properly addressed the issue. In The 100-Page Subscription Pricing Book, Felix Mörée shows founders, executives, and professionals like you how to unlock your product’s full potential.

Remote work offers freedom, flexibility, and opportunity—but without structure, it can quickly lead to stress, exhaustion, and declining productivity. Stress-Free Remote Work is a practical, easy-to-follow guide designed to help professionals thrive while working remotely—without sacrificing health or balance.