検索キーワード： 制作 "-- Kevin Wright --" 営業・販売

Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results.

In this book, Dr. Mark Young takes you through the complexities of neuroscience and consumer response to demonstrate how they are applied in common scenarios with real examples from the advertising world. HYPNO-TI$ING is a blend of hypnosis and advertising that explains how you can improve the outcomes of your advertising campaigns and change the playing field to your advantage.

Launch presents the PARTNERNOMICS® Quick Launch methodology—a systematic 10-step framework for building a profit-focused partnership program in 90 days. Rather than experimenting with untested approaches, you will learn the method validated by more than 4,400 companies across 97 countries. Since founding PARTNERNOMICS® in 2014, Dr. Mark Brigman has led this international advisory firm to help thousands of companies achieve exponential growth by transforming how they collaborate, compete, and create value in the marketplace.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.

As a salesperson and sales manager, you know that it's harder to sell in tough times - whether it's a global pandemic, recession, or industry-wide challenge. But somehow there are always successful "tough-timers" that not only survive but thrive through tough times. What do they have - and what do they know - that keeps them on top?

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

While the spotlight is on the latest digital tools, trendy apps, and new methods, the truth is that the idea of passive income has been around for decades. The core principles—building assets, creating systems, and letting money work for you—are not new, but they’re often overlooked.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision.

AI has changed marketing and sales forever. Your buyers no longer need you to know everything about you. They’re armed with AI copilots, curated insights, synthesized reviews, and side-by-side comparisons—all before they ever reach out. Instantly, your prospects can prompt to learn every detail about you, your solutions, successes, failures, competitors—everything delivered to them organized and definitive. They will never again reach your sales process curious. They'll be confident in what their AI told them about you.

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

In this groundbreaking guide transforming ChatGPT into your most powerful business asset. Whether you're a coach, consultant, content creator, or side hustler, Prompt Rich delivers the exact blueprint to monetize AI, streamline your workflow, and scale your income—fast. No fluff. No tech jargon. Just clear, actionable strategies to help you dominate your niche and build a legacy—one prompt at a time. Whether you're starting from scratch or scaling your existing business, Prompt Rich is your ultimate guide to thriving in the age of AI.

Are you ready to ride the AI wave and turn it into a revenue stream? ChatGPT Cash Machine: 101 Ways to Profit from AI Today is your ultimate guide to monetising the most powerful tool of the digital age—without needing to code, invest in expensive software, or wait for the “perfect” business idea.

Ready to ride the AI wave and turn it into real, bankable income? Whether you're a total beginner or a seasoned entrepreneur, this book gives you the exact blueprint to go from zero to profitable—fast.

Модель Продаж - это продуманная последовательность офферов. Это то, ЧТО ты предлагаешь, КОГДА и КАК, чтобы заработать максимум денег за минимальное время. В идеале, заработать с одного клиента столько, чтобы хватило на привлечение и обслуживание ещё как минимум двоих, и сделать это менее чем за тридцать дней. На практике это не очень просто, но я разделил $100млн Модели Продаж н&#

You’ve spent enough time being “just” a designer, coach, copywriter, strategist, and… [fill in the blank]. The truth is, you’re sitting on a skill set that could build real wealth: real income, real independence, and real influence. If you learn how to position yourself the right way, that is. The Wealth Icon Model shows you how to stop selling your time and start selling your value. This book walks you through how to build a business around who you already are: your expertise, your voice, and your lived experience.

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

It’s My Fault” is not just a sales manual — it’s a mindset shift. Written for the ambitious salesperson who refuses to settle for average, this book delivers a raw, tactical, and brutally honest breakdown of what separates closers from the crowd. Daniel Robles, a high-performing sales leader, flips the script on excuses, demolishes sales clichés, and arms you with the mental tools, techniques, and daily disciplines required to dominate in today’s competitive environment.

Do you ever feel that marketing is so complex that it’s way beyond your abilities? There is a reason for that: marketing has become more and more complicated. It may even feel like you are lost in the marketing wilderness with too many choices, not enough time in your day, and having no idea what to say to your audience.