In today's interconnected global economy, strategic partnerships have become essential for sustainable growth. Leading organizations recognize this shift: over 95% of Microsoft's annual revenue flows through its partner ecosystem, demonstrating the transformative power of collaborative business models.

Traditional customer acquisition methods are losing effectiveness. Rising costs, market saturation, and widespread resistance to cold outreach—across email, phone, and social media—have rendered conventional "top of funnel" tactics increasingly obsolete. Customers simply tune out.

This paradigm shift explains why 76% of CEOs surveyed by Accenture predict their business models will be unrecognizable within five years. These leaders are pivoting from direct sales strategies to partnership ecosystems that deliver measurable benefits: accelerated sales cycles, larger deal sizes, higher close rates, and improved customer satisfaction.

Despite these compelling benefits, 70-95% of B2B partnerships fail. The primary cause? Absence of a structured, proven methodology.

Launch presents the PARTNERNOMICS® Quick Launch methodology—a systematic 10-step framework for building a profit-focused partnership program in 90 days. Rather than experimenting with untested approaches, you will learn the method validated by more than 4,400 companies across 97 countries.

Since founding PARTNERNOMICS® in 2014, Dr. Mark Brigman has led this international advisory firm to help thousands of companies achieve exponential growth by transforming how they collaborate, compete, and create value in the marketplace.

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