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The creator economy has changed the way professionals build careers, businesses, and influence. But in a world obsessed with followers, impressions, and viral moments, there is a more valuable question to ask: Are you building attention or authority?In Synergy: Thought Leadership, Strategic...

Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization. 

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...

The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability.

If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.  

People don’t want to be sold. They want to be understood.After more than 30 years in professional sales, Maurice Lambie developed a simple but powerful philosophy: when you understand how people think, make decisions, and build trust, selling becomes a natural result.In Social Dynamic...

摆脱无底线让利与无效推销的内耗，用高情商的商业沟通逻辑将每一次偶然光顾转化为坚实的长期信任。当你陷入价格战的泥潭或面对顾客流失的焦虑时，真正的破局之道并非一味迎合，而是洞察对方真实处境后的精准协助。...

Smeed blijvende loyaliteit en laat je bedrijf groeien door empathische klantenservice zonder verborgen verkoopmotieven. Of je nu onderweg bent naar kantoor of je voorbereidt op een drukke werkdag, deze praktische en inspirerende luisterervaring biedt je direct een verfrissend perspectief op...

真正的销售冠军从不依赖强势逼单与花哨话术，而是通过构建深度信任来打破业绩瓶颈，让客户心甘情愿地持续买单。无论你是背负沉重KPI在通勤路上焦虑的职场新人，还是渴望突破转化率天花板的业务老手，这套务实且充满...

Zbuduj lojalność i zaufanie na lata, zamieniając chłodne transakcje biznesowe w autentyczne relacje z klientem. Niezależnie od tego, czy właśnie rozwijasz własną firmę, czy szukasz skutecznych strategii na radzenie sobie w trudnych, codziennych sytuacjach zawodowych, ten praktyczny...

ابنِ تجربة عميل استثنائية وتجاوز تحديات التشغيل اليومية عبر استراتيجيات مبتكرة في تصميم الخدمات وإدارتها. سواء كنت تستمع أثناء رحلة تنقلك للعمل أو تستعد لقيادة...

告别繁琐的过度解释与低效沟通，用一套清晰的销售转化策略，让客户迅速看懂你的商业价值并果断买单。面对难以推进的跟单流程和令人疲惫的价格拉锯战，你需要的是一套不夸大承诺却极具杀伤力的实战提案体系。只需改...

抛弃那些只会激怒客户的机械式销售话术，用结构化提问直击B2B复杂交易的核心痛点，精准挖掘买方真实需求。当你能有条理地梳理出客户的利害关系与决策动机时，每一次沟通都将成为共同澄清问题的价值共创，而非单向施...

告别零散客源与无效奔波，用可复制的房产销售业务系统将每一次带看转化为持续的高收入成交。作为刚入行的新手经纪人，你是否常在激烈的竞争中感到迷茫，每天忙碌却只能靠运气开单？这份实战指南为你梳理出清晰的商...

Domine a arte da investigação estruturada e feche vendas complexas posicionando-se como um consultor de alto nível. Perfeito para ouvir durante o trajeto até o trabalho, este guia prático transforma imediatamente sua mentalidade comercial. Você aprenderá a substituir a pressão...

Abandone a instabilidade das vendas isoladas e construa um negócio altamente lucrativo no mercado imobiliário. Ideal para escutar no trânsito entre uma visita a imóveis e outra, este guia prático substitui a dependência da sorte por um método estratégico de captação. Você vai...