Audible会員は対象作品が聴き放題、2か月無料体験キャンペーン中
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Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- ナレーター: LJ Ganser
- 再生時間: 6 時間 17 分
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Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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外資系コンサルが教える難題を解決する12ステップ プロジェクトリーダーの教科書
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全てのリスクに対応するな!誠意を見せるな、根拠を見せろ!アクセンチュア、PwC、IBMにてトラブルリカバリーとして13年間活躍してきたプロの仕事術!
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現場の経験に裏打ちされた生きたストーリーが良かった
- 投稿者: Amazon カスタマー 日付: 2024/01/15
著者: 中鉢 慎
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TED Talks
- The Official TED Guide to Public Speaking
- 著者: Chris Anderson
- ナレーター: Chris Anderson, Tom Rielly, Kelly Stoetzel
- 再生時間: 7 時間 31 分
- 完全版
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総合評価
-
ナレーション
-
ストーリー
Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.
著者: Chris Anderson
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The Presentation Secrets of Steve Jobs
- How to Be Insanely Great in Front of Any Audience
- 著者: Carmine Gallo
- ナレーター: Carmine Gallo
- 再生時間: 4 時間 17 分
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総合評価
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ストーリー
Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.
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あらすじ・解説
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world
A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies - cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI) - we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will tell you how to:
- Target and delight your customers with unprecedented accuracy and success
- Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal
- Capture, organize, and analyze data from every source and activate it across every channel
- Create a data-powered marketing strategy that can be customized for any audience
- Serve individual consumers with highly personalized interactions
- Deliver better customer service for the best customer experience
- Improve your products and optimize your operating systems
- Use AI and IoT to predict the future direction of markets
You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a tool kit for success in the face of changes already underway and still to come.