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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenaline junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base.

Essential Conversations Every Employer and Employee Must Have: Navigating Leadership, Accountability, and Organizational Success examines the intricate relationship between a leader's duty to their team and the broader principles that guide organizational success. This book delves into the complex dynamics of CEO decision-making, corporate prosperity, and the fundamental role of leadership in shaping the future of both companies and their employees.

So, you've just slid into your new role as a manager, and suddenly, it feels like you've been handed the keys to a shiny new ride without a clue on how to drive. This practical leadership book for first-time managers is your companion through the early stages of management. By diving into these pages, you'll uncover a treasure trove of real-world insights and practical strategies designed to help you not just survive but thrive in your new leadership position.

In Leading with Aliveness, Mette Norgaard offers a physiological and philosophical reframing of leadership amid continuous crisis and burnout—a way to reclaim steadiness and humanity in the face of unrelenting change. This transformation unfolds through five elemental forces: the powers of the pause, perspective, practice, the pride, and play. When leading with aliveness, you open to the life force—your source of vitality—then shape your perspective and point the way. You awaken the team's capacity for optimal performance and serious play.

The truth is that most managers were never taught how to lead effectively. Thus, small leadership mistakes can quietly erode trust, morale, and credibility over time. This audiobook changes that. Inside, you’ll discover research-backed, real-world leadership strategies that help you lead with clarity, confidence, and control, no matter your industry, experience level, or team challenges.

In Respect: How to Change the World One Interaction at a Time, veteran public relations executive Robert Dilenschneider delivers an insightful and original discussion of how to cultivate respectfulness in every facet of your life. You’ll learn how to embody and encourage respectful behavior and speech among work colleagues, family, friends, and others.

Este audiolivro apresenta dicas valiosas de Dale Carnegie para criar conexões profundas no trabalho e na vida.

In Beyond Hello, you'll discover how the seemingly insignificant art of small talk holds the power to create lasting connections, ignite creativity, and transform your relationships. This book takes you on a journey through the science and magic of everyday conversations, offering actionable tips and engaging stories to help you.

A Breakthrough Idea Explained Like Never Before. If you've ever wondered what motivates people, how to influence others, and how to unlock optimal potential, this book is your key. In Narrative Wins!, Joe Caruso and his coauthors (R. Curtis Bristol, MD and Shawn Mahoney, PhD) illuminate the powerful concept of narrative—the hidden force behind every decision we make. The stories we believe about ourselves, our work, and our worlds silently but powerfully determine what we see, what we ignore, and how we act.

Neste audiolivro sensível e inspirador, o empresário e palestrante Marcelo Facchini narra sua trajetória à frente da líder nacional na fabricação de implementos rodoviários Facchini, responsável por fazer circular a economia do nosso país por meio de uma malha rodoviária de milhões de quilômetros.

Two of the most popular titles in the bestselling Perfect series now combined in one insightful audiobook, to help improve your confidence and help you relax. Perfect Confidence is the ideal companion for anyone who wants to boost their self-esteem. Covering everything from communicating clearly...

In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.

You face tough communication challenges every day at work, both in person and online - a toxic boss, backstabbing coworkers, office politics, and much more. Here are immediate, effective, eye-opening actions you can take to resolve those infuriating problems. You will find stories and examples drawn from corporate communications consultant Leil Lowndes’s more than 20 years of training business professionals, from entry-level new hires to CEOs.

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and...

Communication is a dynamic, complex process, influenced by all the complexities and differences in human motivation and behavior. Communication: How to Connect with Anyone will help you connect with others and build friendships and develop better relationships with colleagues and clients, friends and family. This engaging, practical guide shares everything you need to know to develop empathy and rapport with others, and feel confident about communicating with a diverse range of people.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

Don't miss the boat! Carry more clout! Come out on top! Jump-start your career with Speak Better Business English. Wouldn't it be fun to blow your competitors out of the water? You can...with your new secret weapon: better business English. Americans don't speak the kind of English you'll find in textbooks or hear in most classrooms. They speak business lingo - an arsenal of expressions and idioms that cover marketing, finance, accounting, HR issues, strategy, and other business topics.

A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and...

Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising...

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life. Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs and getting the results we want.