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The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The audiobook showcases 35 riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends.

中小企業診断士・國井有生佑が送るビジネスの勘所を語る特別編。今回は、スタートアップをつなぐメディアを立ち上げ、スタートアップに関する豊富な知見を持つ池田将氏に、起業を目指すために必要なことについて語っていただいた。

In the newly revised third edition of Value-Based Fees: How to Charge What You're Worth and Get What You Charge, best-selling author, speaker, and renowned consultant Dr. Alan Weiss delivers a thoroughly updated guide to proposing, and receiving, consistently high fees that are based on the value you deliver to each client you serve. The author walks you through the many reasons that time-and-materials pricing models are outdated and inadequate and how to convert existing clients to your new value-based fee model.

From Uber to the presidential debates, the gig economy has been dominating the headlines, and for good reason. Today, more than a third of Americans are working in the gig economy - mixing together short-term jobs, contract work, and freelance assignments. For those who've figured out the formula, life has never been better! The Gig Economy is your guide to this uncertain but ultimately rewarding world. Succeeding in it starts with shifting gears to recognize that only you control your future.

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

中小企業診断士・國井有生佑が送るビジネスの勘所を語る特別編。今回は、スタートアップをつなぐメディアを立ち上げ、スタートアップに関する豊富な知見を持つ池田将氏に、起業を目指すために必要なことについて語っていただいた。

The world’s foremost authority on case interviewing and bestselling author Marc Cosentino demystifies the case interview process, which is not only used for recruiting in consulting, but also in private equity, strategic planning, marketing, logistics, operations, venture capital, and human capital. He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases.

Are you eager to start a blog and online business but are feeling lost? No matter what type of blog you are starting, there are some core components you need to focus on if you want to make money with your blog. The Blog Startup introduces you to these nonnegotiable core components in the form of bite-sized strategies and pro tips so you won't find yourself a year later wondering what went wrong.

In the newly revised second edition of the Flawless Consulting Fieldbook, bestselling author and consultant Peter Block delivers an invaluable companion to the fourth edition of his popular Flawless Consulting: A Guide to Understanding Your Expertise. In the book, you'll find an expansive toolkit you can draw on for information and guidance in the midst of your next consulting engagement.

Many face toxic work environments that lead to burnout and high turnover. In Super Culture™, Chris Cornelison outlines five steps to transform workplaces into thriving environments where employees feel energized and appreciated. Drawing from his experience, he emphasizes the importance of building a Super Culture™, retaining talent, fostering collaboration, and improving results. This book is aimed at all leaders, providing a guide to creating a positive workplace where goals are exceeded and employees love their work.

But what if it feels like all you are doing is putting out fires and managing chaos? Seasoned business coach and entrepreneur Eric Pfeiffer knows what leaders want—they want to feel comfortable in their skin and confident in their role. They want a team that works well together to communicate.

In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.

Thinking of starting a consulting business? Knowing how to craft an effective business plan is the first step. What’s next? Finding clients and knowing how much to charge. Plus, the consultancy must be properly marketed. And don’t forget other aspects of consulting, from answering an RFP to knowing when to walk away from a problem client. This business course from The Teaching Company and lecturer Dr. Allison Friederichs delivers all this and more.

Karen Phelan is sorry. She really is. She tried to do business by the numbers-the management consultant way- developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run by people. And people can't be plugged into formulas or summed up in scorecards.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

According to the Wall Street Journal, entrepreneurs are happier than wage-earning employees. Having the freedom to develop your own business creates the potential for both trials and triumphs. The wise entrepreneur knows that true success is all about the inner game and leveraging those obstacles into opportunities. Author and seasoned entrepreneur Oabona Michael Kgengwenyane wasn’t born in Silicon Valley but rather in an African village. He grew up in a low-income Botswana family, struggling barely to survive.

Most of us feel surprisingly awkward asking for money. This book shows you how to feel more confident, to know your worth and to frame your services in terms that clients value. Blending practical Business Development techniques with a fresh money mindset, it explores the psychology of value and worth, helping you have client conversations that win both respect and proper reward.

What if you could go from zero clients to a thriving coaching business—in just 12 weeks? Too many aspiring coaches spend months (even years) stuck in endless planning, overthinking, and trying to “look professional” before ever signing their first client. The truth is, you don’t need a fancy website, expensive ads, or a huge social media following. What you need is a proven plan that takes you from idea to income—fast. In The 90-Day Coach, Jonathan Milligan pulls back the curtain on the exact steps to build a fully booked coaching practice in 90 days or less.

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.