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日本の会社の99％以上を占める中小企業。その中でも小規模企業のIT化は遅れている。IT化の遅れの大きな要因としてIT投資不足と経営者のITへの認識不足がある。

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

中小企業診断士の國井有生佑が、学校を卒業し、あるいは会社を退職し自ら仕事を始めようとする人達に向けて作成したコンテンツ。

What’s holding you back? Your hard work is paying off. You are doing well in your field. But there is something standing between you and the next level of achievement. Perhaps one small flaw–a behavior you barely even recognize–is the only thing that’s keeping you from where you want to...

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

A vital and timely investigation into the opaque and powerful consulting industry—and what to do about it There is an entrenched relationship between the consulting industry and the way business and government are managed today that must change. Mariana Mazzucato and Rosie Collington show that...

How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the "product," you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job-not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or "behind" when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do.

The world’s foremost authority on case interviewing and bestselling author Marc Cosentino demystifies the case interview process, which is not only used for recruiting in consulting, but also in private equity, strategic planning, marketing, logistics, operations, venture capital, and human capital. He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases.

Managing Priorities is your guide to prioritizing anything-anytime and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, and brings them together in a single, practical method that you can apply step by step.

When the landmark best-seller Flawless Consulting was first published more than three decades ago, it was quickly adopted as the "consultant's bible." With his legendary warmth and passion, Peter Block explained how to deal effectively with clients, peers, and others. The book continues to speak to people in a support function inside organizations as well as to external consultants. This thoroughly revised and updated third edition of Peter Block's groundbreaking book explores the latest thinking on consultation.

In the newly revised second edition of the Flawless Consulting Fieldbook, bestselling author and consultant Peter Block delivers an invaluable companion to the fourth edition of his popular Flawless Consulting: A Guide to Understanding Your Expertise. In the book, you'll find an expansive toolkit you can draw on for information and guidance in the midst of your next consulting engagement.

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As...

In this transformative book, Don Hershberger and his team offer insight on designing a retirement that goes beyond saving enough money. Through his signature Designed by Inspiration® process, you will discover how to align your wealth with your life’s aspirations, leading to purpose and fulfillment in retirement. This three-part process starts by uncovering what truly matters to you, then guides you through designing a comprehensive plan that supports your inspirations, ultimately helping you live the retirement you’ve long envisioned.

SOAR to Business Success is your ultimate guide to unlocking business growth. Drawing on decades of experience, the authors share actionable strategies, proven methodologies, and real-world examples to help businesses identify and implement growth strategies that can transform your business and give you a competitive edge. Whether you're an established company seeking renewed momentum or a startup building a strong foundation, SOAR to Business Success will inspire, inform, and empower you to reach new heights.

Many face toxic work environments that lead to burnout and high turnover. In Super Culture™, Chris Cornelison outlines five steps to transform workplaces into thriving environments where employees feel energized and appreciated. Drawing from his experience, he emphasizes the importance of building a Super Culture™, retaining talent, fostering collaboration, and improving results. This book is aimed at all leaders, providing a guide to creating a positive workplace where goals are exceeded and employees love their work.

But what if it feels like all you are doing is putting out fires and managing chaos? Seasoned business coach and entrepreneur Eric Pfeiffer knows what leaders want—they want to feel comfortable in their skin and confident in their role. They want a team that works well together to communicate.

Most of us feel surprisingly awkward asking for money. This book shows you how to feel more confident, to know your worth and to frame your services in terms that clients value. Blending practical Business Development techniques with a fresh money mindset, it explores the psychology of value and worth, helping you have client conversations that win both respect and proper reward.

What if you could go from zero clients to a thriving coaching business—in just 12 weeks? Too many aspiring coaches spend months (even years) stuck in endless planning, overthinking, and trying to “look professional” before ever signing their first client. The truth is, you don’t need a fancy website, expensive ads, or a huge social media following. What you need is a proven plan that takes you from idea to income—fast. In The 90-Day Coach, Jonathan Milligan pulls back the curtain on the exact steps to build a fully booked coaching practice in 90 days or less.

The agency market’s not oversupplied, it’s just under-differentiated. Discover the five-step blueprint for creating your lasting competitive advantage.

Selling professional services, particularly for new or aspiring consultants, can seem daunting and distasteful. The Best Selling Coach shows that it doesn’t need to be this way and, using a four-stage process, shows coaches how to first build their confidence and go on to locate, connect, and meet desirable clients, virtually or in person. This book guides listeners through asking for the sale and keeping control of the business relationship as it develops.