検索キーワード： 事業開発

営業、編集、PR、プロモーション、社長業に大学教授。リクルートで、東京ガールズコレクションで、よしもと他で鍛え上げた“叩き上げのマーケ脳“を持つ著者が初めて書き下ろした観光業界のリアルを描いた衝撃作。

上司や先輩に「指示」を仰ぎながら仕事を進める。「計画やコンセプト」をしっかり固めてから行動する。気になった課題を指摘して、改善を提案する。どれも社会人として模範的な考え方であり、行動です。

As climate action accelerates, carbon credits have become one of the most powerful tools for reducing global emissions. Yet few truly understand how these markets work. Understanding Carbon Credits breaks down the science, systems, and strategies behind carbon crediting in a way that’s clear, actionable, and insightful.

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Written by three leading thinkers in the field of sustainability, 'All In' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research involving thousands...

What can prosperity possibly mean in a world of environmental and social limits?The publication of Prosperity without Growth was a landmark in the sustainability debate. Tim Jackson’s piercing challenge to conventional economics openly questioned the most highly prized goal of politicians and...

２０２３年に注目された国内ベンチャー企業１００社を前・後編に分けて紹介する。前編では、生成ＡＩ、コンピューティング、航空・宇宙、ＥＳＧ、モビリティ、ものづくり、医療・創薬の各事業領域から５０社をピックアップ。

With this concise guide to the psychology of trading, learn how to adjust your mindset for maximum profits in the market. Mark Douglas uncovers the underlying reasons for inconsistent trading errors and helps investors overcome the ingrained mental habits that cost them money. He takes on the...

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home. Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a...

市場が縮小していくであろう日本に、総合商社は熱視線を送っている。空前の好決算を謳歌する中、今後の事業環境をどうみて、どこに商機があると考えているのか。

どのようにすれば顧客に刺さるプロダクト・サービスが生み出せるのか？新規事業開発によって新しい事業やプロダクト・サービスを企画しますが、その多くが顧客に使われないまま収益化できずに頓挫してしまいます。

元ＮＥＣの伝説的な技術者であり開発・製造の第一人者がまとめた、半導体産業の入門書。複雑な産業構造と関連企業を半導体の製造工程にそって網羅的に解説。

In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....

ＤＸ（デジタルトランスフォーメーション）の実現が提唱されて久しい。だが、ＩＴ技術を使ったシステム化に失敗した事例も数多い。「開発失敗」の悲劇はなぜ繰り返されるのか。

Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good...

The #1 New York Times bestseller that has all America talking, from the author of the highly anticipated Inside the Box: How Constraints Make Us Better. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses...

If you read (or listen to) nothing else on strategy, listen to this book. This selection of current and classic Harvard Business Review articles will help you understand the dynamics of competition, find new sources of advantage, and create and capture lasting value.

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.

２０２３年に注目された国内ベンチャー企業１００社を前・後編に分けて紹介する。後編では、食品・農業、ＥＣ・小売り、物流・貿易、コミュニケーション、エンタメ、人材、マーケ・営業、経営管理、金融、不動産・建設、公共の各事業領域から…

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains.