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Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

B Corps are part of a global movement of more than 2,700 companies in 60 countries that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This audiobook is the authoritative guide to the what, why, and how of B Corp certification.

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Most company's change initiatives fail. Yours don't have to.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. 

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what...

The #1 Wall Street Journal Business Book Bestseller & Top 10 New York Times Bestseller. Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful...

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to...

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Can you learn to be lucky? Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her...

Best Books of the Year – The Financial Times and The Economist Shortlisted for the Financial Times and Schroders Business Book of the Year ‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow Megaproject expert Bent Flyvbjerg...

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades...

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

For millions of Americans dreaming of a life overseas, the biggest barrier isn’t language, logistics, or even location—it’s money. Borderless Living is the breakthrough guide that shows you how to take control of your finances and unlock a life of freedom, adventure, and stability beyond U.S. borders. With over 15 years of experience guiding Americans through the challenges of international living, Brian Dunhill offers a clear, practical roadmap for building wealth, avoiding pitfalls, and thriving financially—no matter where you land.

In The Holdco Guide, Peter Kang distills the strategy, structure, and decision-making behind building a durable, multi-business holding company. Drawing from his work building Barrel Holdings, along with a wide study of leading holding companies across industries, Kang offers an accessible blueprint for designing a “holdco” that can grow, adapt, and endure.

Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York...

Stop using Google Gemini like a basic chatbot. Unlock the AI powerhouse already built into Gmail, Docs, Sheets, and every Google tool you use daily. Most people with Gemini access use less than 10% of its capabilities. They ask a quick question, get a basic answer, and never discover the intelligent assistant woven throughout their entire Google workspace.

WALL STREET JOURNAL bestseller! This brief, easy-to-read and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action. Ideal for: anyone who may be facing new opportunities or the unknown, including...

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the...