検索キーワード： 起業家精神

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.

B Corps are part of a global movement of more than 2,700 companies in 60 countries that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This audiobook is the authoritative guide to the what, why, and how of B Corp certification.

'This story literally has what it takes: the anecdotes, the insights and, most of all, the values to guide the next generation of entrepreneurs' – Mark Carney Blackstone chairman, CEO and co-founder Stephen A. Schwarzman shows readers how to build, transform and lead thriving organisations...

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Most company's change initiatives fail. Yours don't have to.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. 

A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging network effects to launch and scale...

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what...

Brought to you by Penguin. A remarkable man in possession of limitless curiosity and intellect, Elon Musk makes a fascinating subject. Tech reporter Ashlee Vance has shadowed him for a year to bring us an engaging and deeply personal account of the man who wants to send us into outer space...

The #1 Wall Street Journal Business Book Bestseller & Top 10 New York Times Bestseller. Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, his book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch and build a successful...

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to...

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

Can you learn to be lucky? Self-made millionaire Denise Duffield-Thomas not only believes this is possible, she knows it’s possible. From being broke, hating her office job and generally having a life that made her completely miserable, Denise went on to travel the world and make all of her...

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades...

For millions of Americans dreaming of a life overseas, the biggest barrier isn’t language, logistics, or even location—it’s money. Borderless Living is the breakthrough guide that shows you how to take control of your finances and unlock a life of freedom, adventure, and stability beyond U.S. borders. With over 15 years of experience guiding Americans through the challenges of international living, Brian Dunhill offers a clear, practical roadmap for building wealth, avoiding pitfalls, and thriving financially—no matter where you land.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York...

WALL STREET JOURNAL bestseller! This brief, easy-to-read and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action. Ideal for: anyone who may be facing new opportunities or the unknown, including...

Best Books of the Year – The Financial Times and The Economist Shortlisted for the Financial Times and Schroders Business Book of the Year ‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow Megaproject expert Bent Flyvbjerg...

In The Holdco Guide, Peter Kang distills the strategy, structure, and decision-making behind building a durable, multi-business holding company. Drawing from his work building Barrel Holdings, along with a wide study of leading holding companies across industries, Kang offers an accessible blueprint for designing a “holdco” that can grow, adapt, and endure.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. 

Scaling People is a practical and empathetic guide to being an effective leader and manager in a high-growth environment. The tactical information it puts forward—including guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms—can be applied to companies of any size, in any industry.

Most organizations and managers are filled with good ideas - the problem is implementation. Power and influence, rather than being the organizations' last dirty secrets, are in fact secrets for success. Professor Pfeffer discusses the importance of understanding power and influence, diagnosing points of view on decisions, knowing the strategies and tactics for the effective use of influence, and appraising the role of influence in organizational innovation and change.

To achieve unimaginable business success and financial wealth-to reach the upper echelons of entrepreneurs, where you'll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga, Kevin Plank of Under Armour, and many others-you have to change the way you think. In other words, you must develop the Entrepreneur Mind, a way of thinking that comes from learning the vital lessons of the best entrepreneurs.

You can’t control what happens to you, but you can control how you respond - and that changes everything. Life doesn’t slow down. Pressure shows up. Emotions flare. Challenges hit without warning. In those moments, the difference between success and regret often comes down to one thing: your response. In The R Factor®, Heather Verity reveals a simple truth: Event + Response = Outcome.

Neste audiolivro, você vai entender como eles passaram a disputar atenção com grandes marcas e veículos tradicionais e como essa virada redesenhou o equilíbrio de poder.

Stop climbing the ladder. Start breaking the asphalt. We are told that success is a clear, paved road. If we get good grades, land the prestigious job, and hit our Q4 targets, we will arrive at happiness. But for many high-performers, that paved road eventually feels like a trap. You are successful on the outside, but restless on the inside. You aren't burnt out from working too hard; you are burnt out from suppressing who you actually are. This is the Asphalt. It is the heavy, artificial layer of "shoulds" and "safety" that keeps your true potential buried.

Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality - called "innovation capital" - is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method).