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Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over 15 years later, he had transformed himself into the charismatic CEO of a company worth $47 billion. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerising: a radical reimagining of work space for a new generation. He called it WeWork.

Take Your Shot is the story about Russ Hibbert. Russ is a hard worker, dedicated to his wife and children, and building a career as a golf professional. But one day he wakes up and realizes his business is going nowhere. A chance meeting with business coach, David, leads to a dramatic change and an opportunity, for Russ, to design the business that he always wanted.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

Whether you're a beginner or looking for an advanced guide, this valuable book will help you learn how to create an profitable and practical plan, find incredible deals, analyze properties, build a team, finance rentals, and much more—everything you need to start making millions from your investments.

Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson - one of our leading public voices on economic issues - the 21st-century economic paradigm offers new ways of making money, fresh paths toward professional fulfilment and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers.

Are you working tirelessly to grow your business, only to feel like your profits just don’t match the effort you’re putting in? From profit strategist and CPA Jamie Trull comes a powerful method for finding the money already hiding in your business, so you can enjoy financial freedom once and for all.

Are you ready to embrace Kingdom entrepreneurship and unlock true success in both ministry and the marketplace? Made for More equips you with practical tools, Christian success principles, and biblical business strategies to help you build wealth, expand your influence, and live with divine purpose. This powerful Christian business book blends faith and business, offering a roadmap to navigate challenges, seize opportunities, and align your life with God’s divine plan.

Ever felt that pang of disappointment? That sinking feeling when your book, your brainchild, sits unnoticed? You're not alone. Many authors, just like you, dream of readers magically discovering their work. Others? They're too scared to even whisper about their creation, fearing they'll sound like a broken record.

Discover 100 powerful passive income ideas to build wealth, achieve financial freedom, and escape the 9-to-5 grind! In “100 Passive Income Ideas,” you'll find practical, proven strategies to make money online and create multiple income streams—whether you're a beginner or seasoned entrepreneur. From affiliate marketing and digital products to real estate and investing, this guide equips you with actionable steps to generate passive income and unlock the freedom to live life on your terms.

Imagine waking up to an inbox full of payments, your AI-powered businesses running on autopilot, and the financial freedom to live life on your terms. What if you could replace your 9-to-5 grind with a proven system that turns ChatGPT and AI into a 7-figure income stream? You’ve heard the success stories—people leveraging AI to automate businesses, generate content, sell digital products, and make passive income while they sleep. But here’s the truth: Only those with the right roadmap succeed.

With this step-by-step blueprint, Adria Copeland found financial freedom in her first year reselling clothing and accessories—now you can too. Tired of the endless grind? Low pay? A soul-crushing job that drains your energy every day? There’s a way out. What if you could escape the 9-to-5 by selling things you already own or having fun finding hidden gems to resell? Imagine waking up to sales notifications instead of an alarm clock. No boss. No commute. No stress. Just a business that pays you—even while you sleep.

Do you dream of creating a profitable online business that generates sales 24/7? Are you ready to take advantage of the booming eCommerce industry and build a sustainable source of income? List It, Sell It, Ship It: The Amazon Seller’s Handbook is your ultimate guide to launching, growing, and scaling a successful Amazon business. Whether you’re a complete beginner or an experienced seller looking to maximize profits, this book provides a step-by-step blueprint to help you navigate the competitive Amazon marketplace with confidence.

For aspiring and seasoned music producers alike, the lack of transparency in the industry can lead to confusion, costly mistakes, and missed opportunities. Without a clear set of guidelines, many talented producers stumble not because of a lack of ability but because they simply are not equipped with the right knowledge or strategy to navigate industry demands. This audiobook is here to serve as a comprehensive guide-a rulebook that translates the complexities of the music business into actionable steps.

Each chapter provides key insights into these leaders’ decision-making, offering practical leadership lessons. Whether you're an executive, entrepreneur, or aspiring leader, this audiobook breaks down the strategies and mindsets behind success in government, business, and beyond.

Plus qu’un simple manuel technique, ce livre se veut aussi une source de conseils précieux pour celles et ceux qui rêvent de se lancer dans l’entrepreneuriat. De la création de votre marque à la gestion des réseaux sociaux en passant par la fidélisation de la clientèle, vous découvrirez des stratégies éprouvées pour construire une entreprise à votre image et inspirer la confiance de vos clientes. Dans un secteur où l’esthétique et le savoir-faire se rencontrent, l’apprentissage et la pratique continue sont les clés de votre succès.

Many security consultants have dedicated their lives to perfecting their craft while working at the behest of someone else. They are Subject Matter Experts in Risk Assessments, Threat Analysis, or a myriad of other security topics. But when it comes to running a business, they feel they don’t “have what it takes”. Malarky! There has never been a better time to step into the world of running a security consulting business. You don’t need a business degree, a nest egg of savings, or a long list of existing clients.