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Investors beware! That's the message in Howard Kurtz's The Fortune Tellers. It reveals what happens when 'Net technology meets stock market hype. Listen to an interview with the author on archive edition of Marketplace.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Real estate titan, best-selling author, and TV impresario Donald J. Trump reveals the secrets of his success. Over the years, everyone has urged Trump to write on this subject, but it wasn't until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run.

"Every line in this book is bursting with truth, wisdom, and power. Brian Tracy is the preeminent authority on showing you how to dramatically improve your life. Let him be your guide. I've learned so much from Brian myself that I can't thank him enough!" (Robert G. Allen, number-one New York Times best-selling author)

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

Dream Chasing is a recounting by author Bob Weis of four decades of creating and seeing to completion challenging projects, leading teams from the top secret, high-tech corridors of Walt Disney Imagineering (WDI) to the highest levels of The Walt Disney Company. Our author recounts working on and overseeing projects that took him from Anaheim, California, to the swampy wetlands of Central Florida, and even on to Paris; Washington, D.C.; Russia; Tokyo; Shanghai; and the massive shipyards of Papenburg, Germany.

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.

In The Entrepreneur Roller Coaster you will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial success: sales, recruiting, leadership, and productivity. This essential guidebook will prepare you for the wild ride of entrepreneurship. It will warn you, inoculate you, and guide you safely past the landmines that blow up and cause the failure of 66 percent of all new businesses.

ライトワーカーたちが自身の魂とビジネスの両方を輝かせながら、人々に愛され、選ばれるブランドを拡大していき、幸せで豊かなライフスタイルを実現するアイデアやお役立ち情報をご紹介しています。

As practical as it is uplifting, The Secret shares Blanchard’s and Miller’s wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who listen to it but also the people who look to them for guidance and the organizations they serve.

A century ago, everyone was convinced that by now we would be working a 15-hour week. It never happened. Not because of any lack of efficiency savings or streamlining. We still work for dear life. In this book, anthropologist Dennis Nørmark and philosopher Anders Fogh Jensen set out to discover how we spend our working lives. It is a journey into absurdity, where the meaning of work has disappeared, and the promise of leisure has never been fulfilled.

Every day, we find ourselves in gatherings, Priya Parker says in The Art of Gathering. If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says - to acknowledge, to learn, to challenge, to change - we learn how to organize gatherings that are relevant and memorable.

Sir Tony Blair learnt the precepts of governing the hard way: by leading a country for over ten years. In that time he came to understand that there were certain key characteristics of successful government that he wished he had known when he started. Now Sir Tony has written the manual on political leadership that he would have wanted back in 1997, sharing the insights he has gained from his personal experience and from observing other world leaders at first hand, both while he was in office and since, through his Institute’s work with political leaders and governments globally.

The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.

Ilya Strebulaev has spent the last two decades at Stanford studying VCs’ counterintuitive approaches to decision-making, and the reasons behind the success and failure of corporate innovation efforts. Alex Dang, a senior leader at McKinsey and Amazon, has seen up close the impact VCs’ thinking and mechanisms can have on a business’ success. Together in The Venture Mindset, they present nine distinct principles that can help anyone looking to transform their business and achieve extraordinary results, no matter the industry.

Would you like to know the best strategies for managing large projects? Whether you want to (1) enhance your project management skills, (2) learn how to effectively lead a project team, or (3) discover world class strategies for managing large projects, this audiobook will guide you there. Learn how to organize and lead your team to success. Project management is the process of managing a complex project for a business or organization to deliver an end result that will improve the business and the bottom line.

日本最大級の食品メーカー・味の素を変革した伝説の副社長が初めて明かす企業変革の全手法。本書は、日本企業特有の実情に沿って書き下ろされた、これまでにない企業変革の本です

Over the years, as Warren Buffett's influence and affluence have grown, one thing has remained the same - his unpretentious, honest, and optimistic approach toward business and life. Now you can discover life's little secrets of success as revealed by the world¿s greatest investor.

Global inequality is growing. Financial markets disenfranchise women, the 99 percent, and the planet itself. But what if we found the source of power and turned it inside out? What if we made the tools of the system available to all? From growing up with constrained life chances, to working as the first Bangladeshi woman on Wall Street, to becoming a global leader in impact investing, Shahnaz takes us on a mesmerizing trek of innovation, compassion, and enterprise.

Workplace finger-pointing stifles creativity, reduces productivity, and limits psychological safety. Although no one sets out to be judgmental, learning new habits is hard. Two experienced leadership and agilists coaches share a road-tested leadership model that continuously embraces humility and failure as part of the growth process to deliver results. By facilitating blame-free retrospective meetings, leaders chart a productive path forward. They amplify three essential motivators of purpose, autonomy, and co-intelligence within their team, layered on with four resilience factors.