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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change. 

The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations effectively. Management guru Peter F. Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, people development, decision-making, and much more. Included are interviews with nine experts that address key issues in the booming nonprofit sector. 

The law of market failure: Most new products will fail in the market, even if competently executed. 

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It’s where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It’s the cosmetic birthplace for the iconic Kardashian contour. And it’s a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry. This book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers.

Based on the chart-topping Business Wars podcast, stories, and lessons from history’s greatest business rivalries, interspersed with audio clips from the podcast. Using Chinese military genius Sun Tzu’s strategies as a guide, Brown examines why some companies triumph while others crumble....

Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives.

The authors of the best-selling Competing on Internet Time (a Businessweek top-10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business - Bill Gates, Andy Grove, and Steve Jobs - offering lessons for all managers and entrepreneurs on leadership, strategy, and execution.

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late 19th century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity.

In the decade since their blockbuster international best seller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world; consulting to organizations of every size and in every industry; speaking before hundreds of audiences; working closely with entrepreneurs from Mumbai to Silicon Valley; and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled.

For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them. 

In Ninja Innovation, Gary Shapiro, the head of the Consumer Electronics Association, answers the universal question - What leads to success? - revealing how everyone can use the ninja way to create a killer strategy that will help them achieve their own goals. "Ninja Innovation" is his ultimate how-to for envisioning, executing, and maintaining a successful innovation-based strategy like those utilized in the technology world.

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems before they happen.

Based on more than a decade of research, The Upside of Turbulence draws lessons from companies that have consistently spotted and exploited opportunities that rivals have missed. The book explores realms ranging from improvisational comedy to the U.S. Marine Corp's combat doctrine. The result is a series of provocative insights that defy conventional wisdom.

Michael D. Watkins, an expert on leadership transitions and organizational success, returns to the page with a new how-to guide for the modern leader. Here, he presents the six disciplines that separate the great from the good. Developed over the course of his storied career, Watkins’ approach to strategic thinking—"a set of mental disciplines leaders use to recognize potential threats and opportunities, establish priorities, and mobilize themselves and their organizations to envision and enact promising paths forward”.

We are living in a strange world—Salmon calls it “the New Not Normal.” The Phoenix Economy explores the ramifications of the pandemic years, many of which are surprisingly positive. In doing so, Salmon makes sense of one of the most disorienting and devastating events of our lifetimes. He examines the critical aspects of our lives that have been transformed in three parts: Time and Space, Mind and Body, and Business and Pleasure.