Kevin Maney

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success.

A company's mindset - its intent to do good, avoid harmful consequences, and innovate responsibly - is not enough. That mindset must be supported by a business model, a mechanism that leaders must intentionally and proactively build....

In Trade-Off, Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace....

Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head. An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations...

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...